--- title: "Masport vs Weber: Which is searched more in New Zealand?" description: "Is Masport or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/masport-vs-weber" publisher: "Brandwave" --- # Masport vs Weber: Which is searched more in New Zealand? Is Masport or Weber more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masport and Weber - **Competitive set**: BBQ brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Masport Share of Search**: 8.5% - **Weber Share of Search**: 58.5% ## Is Masport or Weber more popular in search? - In September 2026, Weber had more branded searches than Masport among BBQ brands in New Zealand. Weber had about 9,030 branded searches, while Masport had 1,320. Weber made up 58.5% of all BBQ brand searches we track, and Masport accounted for 8.5%. - Weber was ahead of Masport in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Weber’s share of searches among BBQ brands in New Zealand moved from 57.9% to 58.5%, and its estimated monthly branded searches moved from 10.7K to 9K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Weber was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Weber was listed before Masport in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ziegler & Brown | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gasmate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Traeger | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy in New Zealand?": 1. Weber, 2. Masport, 3. Ziegler & Brown - Asked ChatGPT "What are the best BBQ brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Everdure, 5. Gasmate - Asked ChatGPT "What's the best BBQ brand in New Zealand for outdoor cooking?": 1. Weber, 2. Ziegler & Brown, 3. Traeger, 4. Masport - Searched Google, AI Overview "best bbq": named none of the brands we track - Searched Google, AI Overview "gas bbq nz": 1. Weber, 2. Gasmate, 3. Matador Not named in any answer: Beefeater. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand BBQ brands in September 2026? - In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches. - In September 2026, Weber gained share of searches among BBQ brands in New Zealand, from 51.7% to 58.5%. - In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%. ## Month by month | Month | Masport estimated searches | Masport Share of Search | Masport rank | Weber estimated searches | Weber Share of Search | Weber rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 8.8% | 4 | 10.7K | 57.9% | 1 | | Nov 2025 | 1.7K | 6% | 4 | 19.3K | 66.8% | 1 | | Dec 2025 | 1.2K | 3.8% | 6 | 19.6K | 64.8% | 1 | | Jan 2026 | 1.4K | 7.3% | 4 | 11.1K | 57.8% | 1 | | Feb 2026 | 1.4K | 11.8% | 2 | 6K | 52.8% | 1 | | Mar 2026 | 1.8K | 17.4% | 2 | 5.1K | 48.8% | 1 | | Apr 2026 | 2K | 18.3% | 2 | 5K | 46.2% | 1 | | May 2026 | 1.8K | 18.5% | 2 | 4.3K | 43.9% | 1 | | Jun 2026 | 1.8K | 20.3% | 2 | 4K | 44% | 1 | | Jul 2026 | 1.7K | 17.5% | 2 | 4.6K | 47.2% | 1 | | Aug 2026 | 1.7K | 13.9% | 2 | 6.2K | 51.7% | 1 | | Sep 2026 | 1.3K | 8.5% | 4 | 9K | 58.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Masport’s and Weber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masport**: Measured on the search terms “masport”, “masport fires” and “masport heating”, summed into one figure. - **Weber**: Measured on the search terms “bbq kettle weber”, “traveller weber bbq”, “weber barbecue”, “weber bbq”, “weber bbq coal”, “weber bbq sale”, “weber grill” and “weber q bbq”, summed into one figure. - [Masport profile](/demand/nz/brands/masport) - [Weber profile](/demand/nz/brands/weber) - [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masport or Weber more popular in search? In September 2026, Weber had more branded searches than Masport among BBQ brands in New Zealand. Weber had about 9,030 branded searches, while Masport had 1,320. Weber made up 58.5% of all BBQ brand searches we track, and Masport accounted for 8.5%. ## Cite this page Brandwave. "Masport vs Weber: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masport-vs-weber This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masport-vs-weber. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.