--- title: "Masport vs Traeger: Which is searched more in New Zealand?" description: "Is Masport or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/masport-vs-traeger" publisher: "Brandwave" --- # Masport vs Traeger: Which is searched more in New Zealand? Is Masport or Traeger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the BBQ brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Masport and Traeger - **Competitive set**: BBQ brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Masport Share of Search**: 8.5% - **Traeger Share of Search**: 10.4% ## Is Masport or Traeger more popular in search? - In September 2026, Traeger had more branded searches than Masport among BBQ brands in New Zealand. Traeger had about 1,600 branded searches, while Masport had 1,320. Traeger made up 10.4% of all BBQ brand searches we track, and Masport accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Masport took it in February 2026, Traeger took it in September 2026. - Across the 12 months ending September 2026, Masport’s share of searches among BBQ brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Traeger’s share of searches among BBQ brands in New Zealand moved from 9.9% to 10.4%, and its estimated monthly branded searches moved from 1.8K to 1.6K. ## Top BBQ brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Traeger was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Masport was listed before Traeger in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Weber | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Ziegler & Brown | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Gasmate | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Traeger | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Everdure | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Matador | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Beefeater | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about BBQ brands - Asked ChatGPT "Which BBQ brand should I buy in New Zealand?": 1. Weber, 2. Masport, 3. Ziegler & Brown - Asked ChatGPT "What are the best BBQ brands in New Zealand?": 1. Weber, 2. Ziegler & Brown, 3. Masport, 4. Everdure, 5. Gasmate - Asked ChatGPT "What's the best BBQ brand in New Zealand for outdoor cooking?": 1. Weber, 2. Ziegler & Brown, 3. Traeger, 4. Masport - Searched Google, AI Overview "best bbq": named none of the brands we track - Searched Google, AI Overview "gas bbq nz": 1. Weber, 2. Gasmate, 3. Matador Not named in any answer: Beefeater. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand BBQ brands in September 2026? - In September 2026, Gasmate overtook Masport to rank 3rd among BBQ brands in New Zealand, with 9.4% of the searches. - In September 2026, Masport lost share of searches among BBQ brands in New Zealand, from 13.9% to 8.5%. - In September 2026, Traeger lost share of searches among BBQ brands in New Zealand, from 12.8% to 10.4%. ## Month by month | Month | Masport estimated searches | Masport Share of Search | Masport rank | Traeger estimated searches | Traeger Share of Search | Traeger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 8.8% | 4 | 1.8K | 9.9% | 3 | | Nov 2025 | 1.7K | 6% | 4 | 2.1K | 7.3% | 2 | | Dec 2025 | 1.2K | 3.8% | 6 | 3.1K | 10.4% | 2 | | Jan 2026 | 1.4K | 7.3% | 4 | 2K | 10.2% | 3 | | Feb 2026 | 1.4K | 11.8% | 2 | 1.2K | 10.7% | 4 | | Mar 2026 | 1.8K | 17.4% | 2 | 1.1K | 10.5% | 4 | | Apr 2026 | 2K | 18.3% | 2 | 1.3K | 12.4% | 4 | | May 2026 | 1.8K | 18.5% | 2 | 1.4K | 14.6% | 3 | | Jun 2026 | 1.8K | 20.3% | 2 | 1.3K | 13.9% | 3 | | Jul 2026 | 1.7K | 17.5% | 2 | 1.4K | 14.9% | 3 | | Aug 2026 | 1.7K | 13.9% | 2 | 1.5K | 12.8% | 3 | | Sep 2026 | 1.3K | 8.5% | 4 | 1.6K | 10.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Masport’s and Traeger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Masport**: Measured on the search terms “masport”, “masport fires” and “masport heating”, summed into one figure. - **Traeger**: Measured on the search terms “grill traeger”, “ironwood traeger”, “traeger”, “traeger 575”, “traeger barbecue”, “traeger bbq”, “traeger ironwood 650”, “traeger ironwood 885”, “traeger pellet grill”, “traeger pellets”, “traeger ranger”, “traeger timberline” and “traeger wood pellets”, summed into one figure. - [Masport profile](/demand/nz/brands/masport) - [Traeger profile](/demand/nz/brands/traeger) - [All BBQ brands in New Zealand](/demand/nz/categories/nz-bbq-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Masport or Traeger more popular in search? In September 2026, Traeger had more branded searches than Masport among BBQ brands in New Zealand. Traeger had about 1,600 branded searches, while Masport had 1,320. Traeger made up 10.4% of all BBQ brand searches we track, and Masport accounted for 8.5%. ## Cite this page Brandwave. "Masport vs Traeger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masport-vs-traeger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masport-vs-traeger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.