---
title: "Masport vs Milwaukee: Which is searched more in New Zealand?"
description: "Is Masport or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/masport-vs-milwaukee"
publisher: "Brandwave"
---

# Masport vs Milwaukee: Which is searched more in New Zealand?

Is Masport or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Push mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Masport and Milwaukee
- **Competitive set**: Push mower brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Masport Share of Search**: 5%
- **Milwaukee Share of Search**: 0%

## Is Masport or Milwaukee more popular in search?

- In September 2026, Masport had more branded searches than Milwaukee among push mower brands in New Zealand. Masport had about 880 branded searches, while Milwaukee had 0. Masport made up 5% of all push mower brand searches we track, and Milwaukee accounted for 0%.
- Masport was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Masport’s share of searches among push mower brands in New Zealand moved from 5.1% to 5%, and its estimated monthly branded searches moved from 1K to 880.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among push mower brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

## Top push mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Masport was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Masport | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Victa | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Makita | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Honda Power Equipment | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Husqvarna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| John Deere | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about push mower brands

- Asked ChatGPT "Which push mower brand should I buy in New Zealand?": 1. Masport, 2. Victa, 3. Makita, 4. Honda Power Equipment
- Asked ChatGPT "What are the best push mower brands in New Zealand?": 1. Victa, 2. Masport, 3. Makita
- Asked ChatGPT "What's the best push mower brand in New Zealand for a small lawn?": 1. Makita, 2. Masport, 3. Victa
- Searched Google, AI Overview "push mower nz": named none of the brands we track
- Searched Google, AI Overview "mower for small lawn": named none of the brands we track

Not named in any answer: Husqvarna, John Deere, Greenworks and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026.

## How did search popularity change for New Zealand push mower brands in September 2026?

- Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Month by month

| Month | Masport estimated searches | Masport Share of Search | Masport rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 5.1% | 3 | 0 | 0% | 8 |
| Nov 2025 | 1.3K | 6.5% | 3 | 10 | 0.05% | 7 |
| Dec 2025 | 880 | 5% | 3 | 0 | 0% | 8 |
| Jan 2026 | 880 | 5% | 3 | 10 | 0.06% | 7 |
| Feb 2026 | 720 | 4.1% | 4 | 0 | 0% | 8 |
| Mar 2026 | 880 | 5.1% | 3 | 10 | 0.06% | 8 |
| Apr 2026 | 880 | 5.2% | 3 | 10 | 0.06% | 7 |
| May 2026 | 720 | 4.3% | 3 | 10 | 0.06% | 8 |
| Jun 2026 | 720 | 4.8% | 3 | 10 | 0.07% | 7 |
| Jul 2026 | 590 | 4% | 3 | 0 | 0% | 8 |
| Aug 2026 | 720 | 4.8% | 3 | 10 | 0.07% | 8 |
| Sep 2026 | 880 | 5% | 3 | 0 | 0% | 8 |

## How each brand is measured

Brandwave collects information about searches that people make online using Masport’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Masport**: Measured on the search term “masport”.
- **Milwaukee**: Measured on the search term “milwaukee push mower”.

- [Masport profile](/demand/nz/brands/masport)
- [Milwaukee profile](/demand/nz/brands/milwaukee)
- [All push mower brands in New Zealand](/demand/nz/categories/nz-push-mower-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Masport or Milwaukee more popular in search?

In September 2026, Masport had more branded searches than Milwaukee among push mower brands in New Zealand. Masport had about 880 branded searches, while Milwaukee had 0. Masport made up 5% of all push mower brand searches we track, and Milwaukee accounted for 0%.

## Cite this page

Brandwave. "Masport vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/masport-vs-milwaukee

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/masport-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
