--- title: "MAS vs Tower Insurance: Which is searched more in New Zealand?" description: "Is MAS or Tower Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-tower-insurance" publisher: "Brandwave" --- # MAS vs Tower Insurance: Which is searched more in New Zealand? Is MAS or Tower Insurance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAS and Tower Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAS Share of Search**: 1.1% - **Tower Insurance Share of Search**: 17.5% ## Is MAS or Tower Insurance more popular in search? - In September 2026, Tower Insurance had more branded searches than MAS among car and home insurers in New Zealand. Tower Insurance had about 53,200 branded searches, while MAS had 3,290. Tower Insurance made up 17.5% of all car and home insurer searches we track, and MAS accounted for 1.1%. - Tower Insurance was ahead of MAS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAS’s share of searches among car and home insurers in New Zealand moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 2.7K to 3.3K. - Across the 12 months ending September 2026, Tower Insurance’s share of searches among car and home insurers in New Zealand moved from 14.7% to 17.5%, and its estimated monthly branded searches moved from 43K to 53.2K. ## Top car and home insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tower Insurance appeared in all five answers. MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Tower Insurance was listed before MAS in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tower Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AA Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAS | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | State Insurance | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cove Insurance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AMI Insurance | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | FMG Insurance | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Initio Insurance | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Vero Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Me Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Star Insure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car and home insurers - Asked ChatGPT "Which car and home insurer should I switch to in New Zealand?": 1. Tower Insurance, 2. AA Insurance, 3. Cove Insurance, 4. Initio Insurance - Asked ChatGPT "What are the best car and home insurers in New Zealand?": 1. MAS, 2. FMG Insurance, 3. AA Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. AMI Insurance, 7. State Insurance - Asked ChatGPT "What's the best car and home insurer in New Zealand for house and car cover?": 1. MAS, 2. AA Insurance, 3. State Insurance, 4. Tower Insurance, 5. AMI Insurance - Searched Google, AI Overview "best car insurance nz": 1. AA Insurance, 2. State Insurance, 3. AMI Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. MAS - Searched Google, AI Overview "house insurance nz": 1. Tower Insurance, 2. State Insurance, 3. MAS Not named in any answer: Vero Insurance, Trade Me Insurance and Star Insure. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand car and home insurers in September 2026? - Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026. - Estimated monthly branded searches for Tower Insurance in New Zealand rose 23.7% over 12 measured months, from 43K to 53.2K in September 2026. ## Month by month | Month | MAS estimated searches | MAS Share of Search | MAS rank | Tower Insurance estimated searches | Tower Insurance Share of Search | Tower Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 0.91% | 10 | 43K | 14.7% | 4 | | Nov 2025 | 3.2K | 1.1% | 9 | 52K | 17.2% | 3 | | Dec 2025 | 2.7K | 0.9% | 10 | 51.7K | 17.6% | 3 | | Jan 2026 | 2.7K | 0.82% | 10 | 51.9K | 15.6% | 4 | | Feb 2026 | 2.7K | 0.82% | 11 | 52K | 16.1% | 3 | | Mar 2026 | 3.2K | 0.9% | 10 | 52.4K | 14.9% | 4 | | Apr 2026 | 2.7K | 0.88% | 11 | 52K | 17.3% | 3 | | May 2026 | 3.2K | 1.1% | 10 | 52.4K | 17.4% | 3 | | Jun 2026 | 3.2K | 1.1% | 9 | 52.3K | 17.2% | 3 | | Jul 2026 | 3.2K | 1.1% | 9 | 52.2K | 17.4% | 3 | | Aug 2026 | 3.3K | 1.1% | 9 | 52.6K | 17.5% | 3 | | Sep 2026 | 3.3K | 1.1% | 9 | 53.2K | 17.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using MAS’s and Tower Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAS**: Measured on the search terms “mas car insurance” and “mas insurance”, summed into one figure. - **Tower Insurance**: Measured on the search terms “car insurance tower”, “contents insurance tower”, “home insurance tower”, “tower boat insurance”, “tower car insurance”, “tower contents insurance”, “tower home insurance”, “tower house insurance”, “tower insurance car”, “tower insurance house”, “tower landlord insurance”, “tower vehicle insurance” and “towerinsurance”, summed into one figure. - [MAS profile](/demand/nz/brands/mas-insurance) - [Tower Insurance profile](/demand/nz/brands/tower-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAS or Tower Insurance more popular in search? In September 2026, Tower Insurance had more branded searches than MAS among car and home insurers in New Zealand. Tower Insurance had about 53,200 branded searches, while MAS had 3,290. Tower Insurance made up 17.5% of all car and home insurer searches we track, and MAS accounted for 1.1%. ## Cite this page Brandwave. "MAS vs Tower Insurance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-tower-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-tower-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.