--- title: "MAS vs Star Insure: Which is searched more in New Zealand?" description: "Is MAS or Star Insure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-star-insure" publisher: "Brandwave" --- # MAS vs Star Insure: Which is searched more in New Zealand? Is MAS or Star Insure more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAS and Star Insure - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAS Share of Search**: 1.1% - **Star Insure Share of Search**: 1% ## Is MAS or Star Insure more popular in search? - In September 2026, MAS and Star Insure were level in searches among car and home insurers in New Zealand, with an estimated 3.3K versus 3.1K branded searches, at 1.1% and 1% of the total. - The lead changed hands 3 times in the 12 months ending September 2026: MAS took it in November 2025, Star Insure took it in December 2025, MAS took it in June 2026. - Across the 12 months ending September 2026, MAS’s share of searches among car and home insurers in New Zealand moved from 0.91% to 1.1%, and its estimated monthly branded searches moved from 2.7K to 3.3K. - Across the 12 months ending September 2026, Star Insure’s share of searches among car and home insurers in New Zealand moved from 1.1% to 1%, and its estimated monthly branded searches held steady at 3.1K. ## Top car and home insurers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAS was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Star Insure did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tower Insurance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | AA Insurance | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | MAS | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | State Insurance | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Cove Insurance | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | AMI Insurance | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | FMG Insurance | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Initio Insurance | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Vero Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trade Me Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Star Insure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about car and home insurers - Asked ChatGPT "Which car and home insurer should I switch to in New Zealand?": 1. Tower Insurance, 2. AA Insurance, 3. Cove Insurance, 4. Initio Insurance - Asked ChatGPT "What are the best car and home insurers in New Zealand?": 1. MAS, 2. FMG Insurance, 3. AA Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. AMI Insurance, 7. State Insurance - Asked ChatGPT "What's the best car and home insurer in New Zealand for house and car cover?": 1. MAS, 2. AA Insurance, 3. State Insurance, 4. Tower Insurance, 5. AMI Insurance - Searched Google, AI Overview "best car insurance nz": 1. AA Insurance, 2. State Insurance, 3. AMI Insurance, 4. Tower Insurance, 5. Cove Insurance, 6. MAS - Searched Google, AI Overview "house insurance nz": 1. Tower Insurance, 2. State Insurance, 3. MAS Not named in any answer: Vero Insurance, Trade Me Insurance and Star Insure. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand car and home insurers in September 2026? - Estimated monthly branded searches for MAS in New Zealand rose 23.7% over 12 measured months, from 2.7K to 3.3K in September 2026. ## Month by month | Month | MAS estimated searches | MAS Share of Search | MAS rank | Star Insure estimated searches | Star Insure Share of Search | Star Insure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.7K | 0.91% | 10 | 3.1K | 1.1% | 9 | | Nov 2025 | 3.2K | 1.1% | 9 | 3.1K | 1% | 10 | | Dec 2025 | 2.7K | 0.9% | 10 | 3.1K | 1.1% | 9 | | Jan 2026 | 2.7K | 0.82% | 10 | 3.1K | 0.93% | 9 | | Feb 2026 | 2.7K | 0.82% | 11 | 3.1K | 0.97% | 9 | | Mar 2026 | 3.2K | 0.9% | 10 | 3.8K | 1.1% | 9 | | Apr 2026 | 2.7K | 0.88% | 11 | 3.1K | 1% | 9 | | May 2026 | 3.2K | 1.1% | 10 | 3.8K | 1.3% | 9 | | Jun 2026 | 3.2K | 1.1% | 9 | 3K | 1% | 10 | | Jul 2026 | 3.2K | 1.1% | 9 | 3.1K | 1% | 10 | | Aug 2026 | 3.3K | 1.1% | 9 | 3.1K | 1% | 10 | | Sep 2026 | 3.3K | 1.1% | 9 | 3.1K | 1% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using MAS’s and Star Insure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAS**: Measured on the search terms “mas car insurance” and “mas insurance”, summed into one figure. - **Star Insure**: Measured on the search terms “Star Insurance”, “star insurance specialists”, “star insure” and “starinsure”, summed into one figure. - [MAS profile](/demand/nz/brands/mas-insurance) - [Star Insure profile](/demand/nz/brands/star-insure) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAS or Star Insure more popular in search? In September 2026, MAS and Star Insure were level in searches among car and home insurers in New Zealand, with an estimated 3.3K versus 3.1K branded searches, at 1.1% and 1% of the total. ## Cite this page Brandwave. "MAS vs Star Insure: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-star-insure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mas-insurance-vs-star-insure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.