--- title: "Maruia Hot Springs vs Onsen Hot Pools: Which is more popular in New Zealand?" description: "Is Maruia Hot Springs or Onsen Hot Pools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot pools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maruia-hot-springs-vs-onsen-hot-pools" publisher: "Brandwave" --- # Maruia Hot Springs vs Onsen Hot Pools: Which is more popular in New Zealand? Is Maruia Hot Springs or Onsen Hot Pools more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hot pools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maruia Hot Springs and Onsen Hot Pools - **Competitive set**: Hot pools - **Market**: New Zealand - **Month measured**: Oct 2026 - **Maruia Hot Springs Share of Search**: 11.8% - **Onsen Hot Pools Share of Search**: 12.2% ## Is Maruia Hot Springs or Onsen Hot Pools more popular in search? - In October 2026, Maruia Hot Springs and Onsen Hot Pools were level in searches among hot pools in New Zealand, with an estimated 8.3K versus 8.6K branded searches, at 11.8% and 12.2% of the total. - The lead changed hands once in the 12 months ending October 2026: Onsen Hot Pools took it in April 2026. - Across the 12 months ending October 2026, Maruia Hot Springs’ share of searches among hot pools in New Zealand moved from 12.4% to 11.8%, and its estimated monthly branded searches moved from 10.2K to 8.3K. - Across the 12 months ending October 2026, Onsen Hot Pools’ share of searches among hot pools in New Zealand moved from 12.3% to 12.2%, and its estimated monthly branded searches moved from 10.1K to 8.6K. ## Top hot pools in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Onsen Hot Pools appeared in all four answers. Maruia Hot Springs was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Onsen Hot Pools was listed before Maruia Hot Springs in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Onsen Hot Pools | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Polynesian Spa | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Tekapo Springs | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Hanmer Springs Thermal Pools | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Maruia Hot Springs | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Waikite Valley Thermal Pools | 6th | 1 of 3 | 1 of 1 | 2 of 4 | | Wairakei Terraces | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about hot pools - Asked ChatGPT "Which hot pool should I go to in New Zealand?": 1. Onsen Hot Pools, 2. Tekapo Springs, 3. Hanmer Springs Thermal Pools - Asked ChatGPT "What are the best hot pools in New Zealand?": 1. Polynesian Spa, 2. Onsen Hot Pools, 3. Hanmer Springs Thermal Pools, 4. Waikite Valley Thermal Pools, 5. Tekapo Springs, 6. Maruia Hot Springs - Asked ChatGPT "What's the best hot pool in New Zealand for a relaxing soak?": 1. Polynesian Spa, 2. Onsen Hot Pools, 3. Maruia Hot Springs, 4. Tekapo Springs - Searched Google, AI Overview "thermal pools nz": 1. Polynesian Spa, 2. Waikite Valley Thermal Pools, 3. Hanmer Springs Thermal Pools, 4. Tekapo Springs, 5. Onsen Hot Pools, 6. Maruia Hot Springs Not named in any answer: Wairakei Terraces. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand hot pools in October 2026? - In October 2026, Maruia Hot Springs overtook Wairakei Terraces to rank 5th among hot pools in New Zealand, with 11.8% of the searches. - In October 2026, Onsen Hot Pools lost share of searches among hot pools in New Zealand, from 14.2% to 12.2%. ## How has branded search for Maruia Hot Springs and Onsen Hot Pools changed in New Zealand over the last 12 months? | Month | Maruia Hot Springs estimated searches | Maruia Hot Springs Share of Search | Maruia Hot Springs rank | Onsen Hot Pools estimated searches | Onsen Hot Pools Share of Search | Onsen Hot Pools rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 10.2K | 12.4% | 3 | 10.1K | 12.3% | 4 | | Dec 2025 | 14.3K | 12.5% | 4 | 10.1K | 8.8% | 6 | | Jan 2026 | 17.5K | 13.8% | 2 | 12.9K | 10.2% | 5 | | Feb 2026 | 11.7K | 12.7% | 2 | 10.1K | 10.9% | 5 | | Mar 2026 | 14.3K | 15.4% | 2 | 10.6K | 11.4% | 5 | | Apr 2026 | 12.5K | 11.9% | 5 | 12.9K | 12.3% | 3 | | May 2026 | 11K | 13.8% | 4 | 12.9K | 16.2% | 2 | | Jun 2026 | 11K | 14.2% | 3 | 15.9K | 20.5% | 2 | | Jul 2026 | 13.5K | 13.2% | 4 | 13.7K | 13.4% | 3 | | Aug 2026 | 9K | 11.4% | 6 | 12.9K | 16.3% | 2 | | Sep 2026 | 8.3K | 11.1% | 6 | 10.6K | 14.2% | 3 | | Oct 2026 | 8.3K | 11.8% | 5 | 8.6K | 12.2% | 3 | ## How are Maruia Hot Springs’ and Onsen Hot Pools’ branded searches counted? Brandwave collects information about searches that people make online using Maruia Hot Springs’ and Onsen Hot Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maruia Hot Springs**: Measured on the search terms “maruia hot springs” and “maruia springs”, summed into one figure. - **Onsen Hot Pools**: Measured on the search terms “onsen hot pools”, “onsen hot pools photos”, “onsen queenstown” and “onsenhotpools”, summed into one figure. - [Maruia Hot Springs profile](/demand/nz/brands/maruia-hot-springs) - [Onsen Hot Pools profile](/demand/nz/brands/onsen-hot-pools) - [All hot pools in New Zealand](/demand/nz/categories/nz-hot-pools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maruia Hot Springs or Onsen Hot Pools more popular in search? In October 2026, Maruia Hot Springs and Onsen Hot Pools were level in searches among hot pools in New Zealand, with an estimated 8.3K versus 8.6K branded searches, at 11.8% and 12.2% of the total. ## Cite this page Brandwave. "Maruia Hot Springs vs Onsen Hot Pools: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/maruia-hot-springs-vs-onsen-hot-pools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maruia-hot-springs-vs-onsen-hot-pools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.