--- title: "Martinborough Hotel vs The White Swan Greytown: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Martinborough Hotel or The White Swan Greytown? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-greytown" publisher: "Brandwave" --- # Martinborough Hotel vs The White Swan Greytown: Which is more popular by branded search in New Zealand? Which is more popular in search, Martinborough Hotel or The White Swan Greytown? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Martinborough Hotel and The White Swan Greytown - **Competitive set**: Wairarapa hotels and accommodation - **Market**: New Zealand - **Month measured**: Aug 2026 - **Martinborough Hotel Share of Search**: 20.2% - **The White Swan Greytown Share of Search**: 53.2% ## Which is more popular in search, Martinborough Hotel or The White Swan Greytown? - In August 2026, The White Swan Greytown had more branded searches than Martinborough Hotel among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Martinborough Hotel’s 2.3K, and held a 53.2% Share of Search versus Martinborough Hotel’s 20.2%. - The White Swan Greytown was ahead of Martinborough Hotel in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Martinborough Hotel’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand moved from 21.2% to 20.2%, and its estimated monthly branded searches moved from 2.8K to 2.3K. - Across the 11 months ending August 2026, The White Swan Greytown’s estimated Share of Search among wairarapa hotels and accommodation in New Zealand moved from 45% to 53.2%, and its estimated monthly branded searches held steady at 6K. ## How did search popularity change for New Zealand wairarapa hotels and accommodation in August 2026? - In August 2026, Martinborough Hotel gained estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 15.8% to 20.2%. - In August 2026, The White Swan Greytown lost estimated Share of Search among wairarapa hotels and accommodation in New Zealand, from 59.4% to 53.2%. ## Month by month | Month | Martinborough Hotel estimated searches | Martinborough Hotel Share of Search | Martinborough Hotel rank | The White Swan Greytown estimated searches | The White Swan Greytown Share of Search | The White Swan Greytown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 21.2% | 3 | 6K | 45% | 1 | | Nov 2025 | 2.8K | 21.2% | 3 | 6K | 44.8% | 1 | | Dec 2025 | 3.5K | 23.1% | 3 | 7.8K | 51.8% | 1 | | Jan 2026 | 4.3K | 24.2% | 3 | 9K | 50.1% | 1 | | Feb 2026 | 3.8K | 24.9% | 2 | 7.8K | 50.7% | 1 | | Mar 2026 | 3.5K | 23.3% | 3 | 7.8K | 51.9% | 1 | | Apr 2026 | 2.7K | 20% | 3 | 7.2K | 52.8% | 1 | | May 2026 | 2.7K | 19.6% | 3 | 6.6K | 47.7% | 1 | | Jun 2026 | 2.6K | 18.9% | 3 | 6.6K | 48.1% | 1 | | Jul 2026 | 2.9K | 15.8% | 3 | 10.8K | 59.4% | 1 | | Aug 2026 | 2.3K | 20.2% | 3 | 6K | 53.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Martinborough Hotel’s and The White Swan Greytown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Martinborough Hotel**: Measured on the search terms “accommodation martinborough hotel”, “martinborough hotel”, “martinborough hotel deals”, “martinborough hotel rooms”, “the martinborough hotel” and “the martinborough hotel martinborough new zealand”, summed into one figure. - **The White Swan Greytown**: Measured on the search terms “greytown hotel the white swan”, “the white swan country hotel”, “the white swan country hotel greytown”, “the white swan greytown”, “the white swan hotel greytown” and “white swan greytown”, summed into one figure. - [Martinborough Hotel profile](/demand/nz/brands/martinborough-hotel) - [The White Swan Greytown profile](/demand/nz/brands/the-white-swan-greytown) - [All wairarapa hotels and accommodation in New Zealand](/demand/nz/categories/nz-wairarapa-hotels): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Martinborough Hotel or The White Swan Greytown? In August 2026, The White Swan Greytown had more branded searches than Martinborough Hotel among wairarapa hotels and accommodation in New Zealand. The White Swan Greytown was estimated to have 6K branded searches compared to Martinborough Hotel’s 2.3K, and held a 53.2% Share of Search versus Martinborough Hotel’s 20.2%. ## Cite this page Brandwave. "Martinborough Hotel vs The White Swan Greytown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-greytown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-greytown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.