--- title: "Martinborough Hotel vs The White Swan Country Hotel: Which is searched more in New Zealand?" description: "Is Martinborough Hotel or The White Swan Country Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-country-hotel" publisher: "Brandwave" --- # Martinborough Hotel vs The White Swan Country Hotel: Which is searched more in New Zealand? Is Martinborough Hotel or The White Swan Country Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wairarapa hotels and accommodation set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Martinborough Hotel and The White Swan Country Hotel - **Competitive set**: Wairarapa hotels and accommodation - **Market**: New Zealand - **Month measured**: Sep 2026 - **Martinborough Hotel Share of Search**: 18.4% - **The White Swan Country Hotel Share of Search**: 9.4% ## Is Martinborough Hotel or The White Swan Country Hotel more popular in search? - In September 2026, Martinborough Hotel had more branded searches than The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand. Martinborough Hotel had about 2,550 branded searches, while The White Swan Country Hotel had 1,300. Martinborough Hotel made up 18.4% of all wairarapa hotels and accommodation searches we track, and The White Swan Country Hotel accounted for 9.4%. - Martinborough Hotel was ahead of The White Swan Country Hotel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Martinborough Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 20.4% to 18.4%, and its estimated monthly branded searches moved from 2.8K to 2.5K. - Across the 12 months ending September 2026, The White Swan Country Hotel’s share of searches among wairarapa hotels and accommodation in New Zealand moved from 7.2% to 9.4%, and its estimated monthly branded searches moved from 1K to 1.3K. ## Top wairarapa hotels and accommodation in ChatGPT and Google AI Overviews In three ChatGPT questions, Martinborough Hotel appeared in all three answers. The White Swan Country Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Martinborough Hotel was listed before The White Swan Country Hotel in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Parehua Resort | 1st | 3 of 3 | 3 of 3 | | Martinborough Hotel | 2nd | 3 of 3 | 3 of 3 | | Wharekauhau Country Estate | 3rd | 2 of 3 | 2 of 3 | | The White Swan Country Hotel | 4th | 2 of 3 | 2 of 3 | | The White Swan Greytown | 5th | 1 of 3 | 1 of 3 | | Copthorne Solway Park | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about wairarapa hotels and accommodation - Asked ChatGPT "Which Wairarapa hotel should I book in New Zealand?": 1. Parehua Resort, 2. Martinborough Hotel - Asked ChatGPT "What are the best Wairarapa hotels in New Zealand?": 1. Wharekauhau Country Estate, 2. Parehua Resort, 3. Martinborough Hotel, 4. The White Swan Country Hotel - Asked ChatGPT "What's the best Wairarapa hotel in New Zealand for a weekend stay?": 1. Martinborough Hotel, 2. Parehua Resort, 3. The White Swan Country Hotel, 4. The White Swan Greytown, 5. Wharekauhau Country Estate Not named in any answer: Copthorne Solway Park. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand wairarapa hotels and accommodation in September 2026? - In September 2026, Martinborough Hotel lost share of searches among wairarapa hotels and accommodation in New Zealand, from 20.3% to 18.4%. - Estimated monthly branded searches for The White Swan Country Hotel in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in September 2026. ## Month by month | Month | Martinborough Hotel estimated searches | Martinborough Hotel Share of Search | Martinborough Hotel rank | The White Swan Country Hotel estimated searches | The White Swan Country Hotel Share of Search | The White Swan Country Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 20.4% | 2 | 1K | 7.2% | 6 | | Nov 2025 | 2.8K | 20.4% | 2 | 1K | 7.2% | 6 | | Dec 2025 | 3.5K | 23.2% | 2 | 1.3K | 8.7% | 6 | | Jan 2026 | 4.3K | 23.1% | 2 | 1.6K | 8.5% | 6 | | Feb 2026 | 3.8K | 24.7% | 1 | 1.3K | 8.4% | 6 | | Mar 2026 | 3.5K | 23.8% | 2 | 1.3K | 8.9% | 6 | | Apr 2026 | 2.7K | 20% | 2 | 1.3K | 9.6% | 6 | | May 2026 | 2.7K | 19.2% | 2 | 1K | 7.1% | 6 | | Jun 2026 | 2.6K | 19% | 2 | 1K | 7.3% | 6 | | Jul 2026 | 2.9K | 18.6% | 3 | 1.9K | 12.4% | 4 | | Aug 2026 | 2.3K | 20.3% | 2 | 1K | 9% | 6 | | Sep 2026 | 2.5K | 18.4% | 2 | 1.3K | 9.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Martinborough Hotel’s and The White Swan Country Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Martinborough Hotel**: Measured on the search terms “accommodation martinborough hotel”, “martinborough hotel”, “martinborough hotel rooms” and “the martinborough hotel”, summed into one figure. - **The White Swan Country Hotel**: Measured on the search term “the white swan country hotel”. - [Martinborough Hotel profile](/demand/nz/brands/martinborough-hotel) - [The White Swan Country Hotel profile](/demand/nz/brands/the-white-swan-country-hotel) - [All wairarapa hotels and accommodation in New Zealand](/demand/nz/categories/nz-wairarapa-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Martinborough Hotel or The White Swan Country Hotel more popular in search? In September 2026, Martinborough Hotel had more branded searches than The White Swan Country Hotel among wairarapa hotels and accommodation in New Zealand. Martinborough Hotel had about 2,550 branded searches, while The White Swan Country Hotel had 1,300. Martinborough Hotel made up 18.4% of all wairarapa hotels and accommodation searches we track, and The White Swan Country Hotel accounted for 9.4%. ## Cite this page Brandwave. "Martinborough Hotel vs The White Swan Country Hotel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-country-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/martinborough-hotel-vs-the-white-swan-country-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.