---
title: "Martin Wakefield vs Sidekick: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Martin Wakefield or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/martin-wakefield-vs-sidekick"
publisher: "Brandwave"
---

# Martin Wakefield vs Sidekick: Which is more popular by branded search in New Zealand?

Which is more popular in search, Martin Wakefield or Sidekick? Compare estimated monthly branded-search demand and Share of Search inside the Timaru accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Martin Wakefield and Sidekick
- **Competitive set**: Timaru accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Martin Wakefield Share of Search**: 4.2%
- **Sidekick Share of Search**: 2.3%

## Which is more popular in search, Martin Wakefield or Sidekick?

- In August 2026, Martin Wakefield had more branded searches than Sidekick among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Sidekick’s 340, and held a 4.2% Share of Search versus Sidekick’s 2.3%.
- Martin Wakefield was ahead of Sidekick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Martin Wakefield’s estimated Share of Search among timaru accounting firms in New Zealand held steady at 4.2%, and its estimated monthly branded searches moved from 510 to 630.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among timaru accounting firms in New Zealand moved from 4% to 2.3%, and its estimated monthly branded searches moved from 480 to 340.

## How did search popularity change for New Zealand timaru accounting firms in August 2026?

- In August 2026, Martin Wakefield gained estimated Share of Search among timaru accounting firms in New Zealand, from 3.7% to 4.2%.
- Estimated monthly branded searches for Sidekick in New Zealand fell 29.2% over 11 measured months, from 480 to 340 in August 2026.

## Month by month

| Month | Martin Wakefield estimated searches | Martin Wakefield Share of Search | Martin Wakefield rank | Sidekick estimated searches | Sidekick Share of Search | Sidekick rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 510 | 4.2% | 2 | 480 | 4% | 3 |
| Nov 2025 | 510 | 4.2% | 2 | 480 | 4% | 3 |
| Dec 2025 | 420 | 4.5% | 2 | 280 | 3% | 3 |
| Jan 2026 | 420 | 4.6% | 2 | 340 | 3.7% | 3 |
| Feb 2026 | 510 | 3.9% | 2 | 360 | 2.8% | 3 |
| Mar 2026 | 630 | 3.5% | 2 | 420 | 2.3% | 3 |
| Apr 2026 | 510 | 4.1% | 2 | 440 | 3.5% | 3 |
| May 2026 | 420 | 3.4% | 2 | 400 | 3.2% | 3 |
| Jun 2026 | 630 | 3.8% | 2 | 420 | 2.5% | 3 |
| Jul 2026 | 630 | 3.7% | 2 | 340 | 2% | 3 |
| Aug 2026 | 630 | 4.2% | 2 | 340 | 2.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Martin Wakefield’s and Sidekick’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Martin Wakefield**: Measured on the search terms “martin wakefield”, “martin wakefield accountants” and “martin wakefield timaru”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.

- [Martin Wakefield profile](/demand/nz/brands/martin-wakefield)
- [Sidekick profile](/demand/nz/brands/sidekick)
- [All timaru accounting firms in New Zealand](/demand/nz/categories/nz-timaru-accounting-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Martin Wakefield or Sidekick?

In August 2026, Martin Wakefield had more branded searches than Sidekick among timaru accounting firms in New Zealand. Martin Wakefield was estimated to have 630 branded searches compared to Sidekick’s 340, and held a 4.2% Share of Search versus Sidekick’s 2.3%.

## Cite this page

Brandwave. "Martin Wakefield vs Sidekick: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/martin-wakefield-vs-sidekick

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/martin-wakefield-vs-sidekick. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.