--- title: "Marshall vs Q Acoustics: Which is searched more in New Zealand?" description: "Is Marshall or Q Acoustics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/marshall-audio-vs-q-acoustics" publisher: "Brandwave" --- # Marshall vs Q Acoustics: Which is searched more in New Zealand? Is Marshall or Q Acoustics more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Speaker brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marshall and Q Acoustics - **Competitive set**: Speaker brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Marshall Share of Search**: 2.2% - **Q Acoustics Share of Search**: 0.16% ## Is Marshall or Q Acoustics more popular in search? - In September 2026, Marshall had more branded searches than Q Acoustics among speaker brands in New Zealand. Marshall had about 1,940 branded searches, while Q Acoustics had 140. Marshall made up 2.2% of all speaker brand searches we track, and Q Acoustics accounted for 0.16%. - Marshall was ahead of Q Acoustics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Marshall’s share of searches among speaker brands in New Zealand moved from 2.1% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K. - Across the 12 months ending September 2026, Q Acoustics’ share of searches among speaker brands in New Zealand moved from 0.27% to 0.16%, and its estimated monthly branded searches moved from 210 to 140. ## Top speaker brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Q Acoustics was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Marshall was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Q Acoustics was listed before Marshall in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JBL | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Edifier | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | KEF | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Sony | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Bose | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Sonos | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Bowers & Wilkins | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Ultimate Ears | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Q Acoustics | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | DALI | 10th | 2 of 3 | 0 of 2 | 2 of 5 | | Marshall | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Bang & Olufsen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about speaker brands - Asked ChatGPT "Which speaker brand should I buy in New Zealand?": 1. JBL, 2. Bose, 3. Edifier, 4. Sonos - Asked ChatGPT "What are the best speaker brands in New Zealand?": 1. KEF, 2. JBL, 3. Sonos, 4. Bowers & Wilkins, 5. Q Acoustics, 6. Bose, 7. Sony, 8. Marshall, 9. DALI - Asked ChatGPT "What's the best speaker brand in New Zealand for home listening?": 1. KEF, 2. DALI, 3. Bowers & Wilkins, 4. Q Acoustics, 5. Edifier - Searched Google, AI Overview "bluetooth speakers nz": 1. Edifier, 2. Sony, 3. Ultimate Ears, 4. Bose - Searched Google, AI Overview "wireless speakers nz": 1. Edifier, 2. JBL, 3. Sony, 4. Ultimate Ears, 5. Sonos, 6. KEF Not named in any answer: Bang & Olufsen. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand speaker brands in September 2026? - In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%. - Estimated monthly branded searches for Q Acoustics in New Zealand fell 33.3% over 12 measured months, from 210 to 140 in September 2026. ## Month by month | Month | Marshall estimated searches | Marshall Share of Search | Marshall rank | Q Acoustics estimated searches | Q Acoustics Share of Search | Q Acoustics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.1% | 6 | 210 | 0.27% | 11 | | Nov 2025 | 2.4K | 2.1% | 6 | 210 | 0.19% | 11 | | Dec 2025 | 2.4K | 1.8% | 6 | 210 | 0.16% | 11 | | Jan 2026 | 1.6K | 2% | 6 | 210 | 0.27% | 11 | | Feb 2026 | 1.2K | 2% | 6 | 140 | 0.23% | 11 | | Mar 2026 | 1.2K | 1.8% | 6 | 140 | 0.21% | 11 | | Apr 2026 | 1.3K | 1.8% | 6 | 140 | 0.19% | 11 | | May 2026 | 1.6K | 2.1% | 6 | 170 | 0.23% | 11 | | Jun 2026 | 1.6K | 2.1% | 6 | 210 | 0.28% | 11 | | Jul 2026 | 1.9K | 2.5% | 6 | 210 | 0.27% | 11 | | Aug 2026 | 2.4K | 2.9% | 6 | 210 | 0.26% | 11 | | Sep 2026 | 1.9K | 2.2% | 6 | 140 | 0.16% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Marshall’s and Q Acoustics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marshall**: Measured on the search terms “marshall acton speaker”, “marshall bt speaker”, “marshall kilburn speaker”, “marshall soundbar”, “marshall speaker” and “marshall stanmore speaker”, summed into one figure. - **Q Acoustics**: Measured on the search term “q acoustics”. - [Marshall profile](/demand/nz/brands/marshall-audio) - [Q Acoustics profile](/demand/nz/brands/q-acoustics) - [All speaker brands in New Zealand](/demand/nz/categories/nz-speaker-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marshall or Q Acoustics more popular in search? In September 2026, Marshall had more branded searches than Q Acoustics among speaker brands in New Zealand. Marshall had about 1,940 branded searches, while Q Acoustics had 140. Marshall made up 2.2% of all speaker brand searches we track, and Q Acoustics accounted for 0.16%. ## Cite this page Brandwave. "Marshall vs Q Acoustics: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/marshall-audio-vs-q-acoustics This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marshall-audio-vs-q-acoustics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.