---
title: "Marsh vs The Advisers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Marsh or The Advisers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/marsh-vs-the-advisers"
publisher: "Brandwave"
---

# Marsh vs The Advisers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Marsh or The Advisers? Compare estimated monthly branded-search demand and Share of Search inside the New Plymouth insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marsh and The Advisers
- **Competitive set**: New Plymouth insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Marsh Share of Search**: 6.1%
- **The Advisers Share of Search**: 0.71%

## Which is more popular in search, Marsh or The Advisers?

- In August 2026, Marsh had more branded searches than The Advisers among new plymouth insurance brokers in New Zealand. Marsh was estimated to have 950 branded searches compared to The Advisers’ 110, and held a 6.1% Share of Search versus The Advisers’ 0.71%.
- Marsh was ahead of The Advisers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marsh’s estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 5% to 6.1%, and its estimated monthly branded searches moved from 880 to 950.
- Across the 11 months ending August 2026, The Advisers’ estimated Share of Search among new plymouth insurance brokers in New Zealand moved from 0.63% to 0.71%, and its estimated monthly branded searches held steady at 110.

## How did search popularity change for New Zealand new plymouth insurance brokers in August 2026?

Neither Marsh nor The Advisers moved beyond provider rounding among new plymouth insurance brokers in Aug 2026.

## Month by month

| Month | Marsh estimated searches | Marsh Share of Search | Marsh rank | The Advisers estimated searches | The Advisers Share of Search | The Advisers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 880 | 5% | 2 | 110 | 0.63% | 4 |
| Nov 2025 | 1.1K | 6.8% | 2 | 110 | 0.7% | 4 |
| Dec 2025 | 790 | 6.5% | 2 | 70 | 0.58% | 4 |
| Jan 2026 | 990 | 6.5% | 2 | 100 | 0.66% | 4 |
| Feb 2026 | 1K | 6.5% | 2 | 70 | 0.45% | 4 |
| Mar 2026 | 1.2K | 7.6% | 2 | 110 | 0.69% | 4 |
| Apr 2026 | 830 | 6.6% | 2 | 100 | 0.79% | 4 |
| May 2026 | 930 | 6.1% | 2 | 110 | 0.72% | 4 |
| Jun 2026 | 1K | 6.5% | 2 | 90 | 0.58% | 4 |
| Jul 2026 | 970 | 6.3% | 2 | 100 | 0.65% | 4 |
| Aug 2026 | 950 | 6.1% | 2 | 110 | 0.71% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Marsh’s and The Advisers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance”, “marsh insurance broker”, “marsh insurance new zealand”, “marsh insurance nz”, “marsh new plymouth”, “marsh new zealand” and “marsh nz”, summed into one figure.
- **The Advisers**: Measured on the search terms “the advisers”, “the advisers new plymouth” and “theadvisers”, summed into one figure.

- [Marsh profile](/demand/nz/brands/marsh)
- [The Advisers profile](/demand/nz/brands/the-advisers)
- [All new plymouth insurance brokers in New Zealand](/demand/nz/categories/nz-new-plymouth-insurance-brokers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marsh or The Advisers?

In August 2026, Marsh had more branded searches than The Advisers among new plymouth insurance brokers in New Zealand. Marsh was estimated to have 950 branded searches compared to The Advisers’ 110, and held a 6.1% Share of Search versus The Advisers’ 0.71%.

## Cite this page

Brandwave. "Marsh vs The Advisers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/marsh-vs-the-advisers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marsh-vs-the-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.