---
title: "Marsello vs Smile.io: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Marsello or Smile.io? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/marsello-vs-smile-io"
publisher: "Brandwave"
---

# Marsello vs Smile.io: Which is more popular by branded search in New Zealand?

Which is more popular in search, Marsello or Smile.io? Compare estimated monthly branded-search demand and Share of Search inside the Ecommerce loyalty software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Marsello and Smile.io
- **Competitive set**: Ecommerce loyalty software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Marsello Share of Search**: 76.2%
- **Smile.io Share of Search**: 2.4%

## Which is more popular in search, Marsello or Smile.io?

- In August 2026, Marsello had more branded searches than Smile.io among ecommerce loyalty software in New Zealand. Marsello was estimated to have 640 branded searches compared to Smile.io’s 20, and held a 76.2% Share of Search versus Smile.io’s 2.4%.
- Marsello was ahead of Smile.io in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Marsello’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 20.7% to 76.2%, and its estimated monthly branded searches moved from 240 to 640.
- Across the 11 months ending August 2026, Smile.io’s estimated Share of Search among ecommerce loyalty software in New Zealand moved from 1.7% to 2.4%, and its estimated monthly branded searches held steady at 20.

## How did search popularity change for New Zealand ecommerce loyalty software in August 2026?

- In August 2026, Marsello gained estimated Share of Search among ecommerce loyalty software in New Zealand, from 68.3% to 76.2%.
- In August 2026, Smile.io lost estimated Share of Search among ecommerce loyalty software in New Zealand, from 3.3% to 2.4%.

## Month by month

| Month | Marsello estimated searches | Marsello Share of Search | Marsello rank | Smile.io estimated searches | Smile.io Share of Search | Smile.io rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 20.7% | 2 | 20 | 1.7% | 4 |
| Nov 2025 | 240 | 37.5% | 2 | 20 | 3.1% | 4 |
| Dec 2025 | 250 | 47.2% | 1 | 30 | 5.7% | 3 |
| Jan 2026 | 200 | 33.9% | 2 | 30 | 5.1% | 3 |
| Feb 2026 | 300 | 56.6% | 1 | 20 | 3.8% | 4 |
| Mar 2026 | 290 | 54.7% | 1 | 10 | 1.9% | 5 |
| Apr 2026 | 290 | 58% | 1 | 20 | 4% | 3 |
| May 2026 | 350 | 64.8% | 1 | 30 | 5.6% | 3 |
| Jun 2026 | 420 | 68.9% | 1 | 30 | 4.9% | 3 |
| Jul 2026 | 410 | 68.3% | 1 | 20 | 3.3% | 4 |
| Aug 2026 | 640 | 76.2% | 1 | 20 | 2.4% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Marsello’s and Smile.io’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Marsello**: Measured on the search terms “marsello”, “marsello com”, “marsello loyalty program” and “marsello nz”, summed into one figure.
- **Smile.io**: Measured on the search terms “smile io”, “smile io loyalty program”, “smile io points”, “smile io rewards”, “smileio”, “smileio points” and “smileio rewards”, summed into one figure.

- [Marsello profile](/demand/nz/brands/marsello)
- [Smile.io profile](/demand/nz/brands/smile-io)
- [All ecommerce loyalty software in New Zealand](/demand/nz/categories/nz-ecommerce-loyalty-software): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Marsello or Smile.io?

In August 2026, Marsello had more branded searches than Smile.io among ecommerce loyalty software in New Zealand. Marsello was estimated to have 640 branded searches compared to Smile.io’s 20, and held a 76.2% Share of Search versus Smile.io’s 2.4%.

## Cite this page

Brandwave. "Marsello vs Smile.io: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/marsello-vs-smile-io

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marsello-vs-smile-io. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.