--- title: "Marsden Winery vs Plough & Feather: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Marsden Winery or Plough & Feather? Compare estimated monthly branded-search demand and Share of Search inside the Kerikeri restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/marsden-winery-vs-plough-and-feather" publisher: "Brandwave" --- # Marsden Winery vs Plough & Feather: Which is more popular by branded search in New Zealand? Which is more popular in search, Marsden Winery or Plough & Feather? Compare estimated monthly branded-search demand and Share of Search inside the Kerikeri restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marsden Winery and Plough & Feather - **Competitive set**: Kerikeri restaurants - **Market**: New Zealand - **Month measured**: Aug 2026 - **Marsden Winery Share of Search**: 23.1% - **Plough & Feather Share of Search**: 55.4% ## Which is more popular in search, Marsden Winery or Plough & Feather? - In August 2026, Plough & Feather had more branded searches than Marsden Winery among kerikeri restaurants in New Zealand. Plough & Feather was estimated to have 3K branded searches compared to Marsden Winery’s 1.3K, and held a 55.4% Share of Search versus Marsden Winery’s 23.1%. - Plough & Feather was ahead of Marsden Winery in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Marsden Winery’s estimated Share of Search among kerikeri restaurants in New Zealand moved from 26.4% to 23.1%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 11 months ending August 2026, Plough & Feather’s estimated Share of Search among kerikeri restaurants in New Zealand moved from 59.1% to 55.4%, and its estimated monthly branded searches moved from 3.7K to 3K. ## How did search popularity change for New Zealand kerikeri restaurants in August 2026? - In August 2026, Marsden Winery gained estimated Share of Search among kerikeri restaurants in New Zealand, from 21.5% to 23.1%. - In August 2026, Plough & Feather lost estimated Share of Search among kerikeri restaurants in New Zealand, from 57.1% to 55.4%. ## Month by month | Month | Marsden Winery estimated searches | Marsden Winery Share of Search | Marsden Winery rank | Plough & Feather estimated searches | Plough & Feather Share of Search | Plough & Feather rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 26.4% | 2 | 3.7K | 59.1% | 1 | | Nov 2025 | 1.9K | 26.7% | 2 | 4.3K | 60.9% | 1 | | Dec 2025 | 2.4K | 23.4% | 2 | 7K | 68% | 1 | | Jan 2026 | 2.5K | 23.4% | 2 | 7.1K | 66.6% | 1 | | Feb 2026 | 2K | 23.4% | 2 | 5.6K | 64.2% | 1 | | Mar 2026 | 1.7K | 23.5% | 2 | 4.7K | 64.1% | 1 | | Apr 2026 | 1.7K | 25.1% | 2 | 4.2K | 61.4% | 1 | | May 2026 | 1.6K | 24.1% | 2 | 3.5K | 53.4% | 1 | | Jun 2026 | 1.2K | 24.1% | 2 | 2.8K | 55.7% | 1 | | Jul 2026 | 1.2K | 21.5% | 2 | 3.3K | 57.1% | 1 | | Aug 2026 | 1.3K | 23.1% | 2 | 3K | 55.4% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Marsden Winery’s and Plough & Feather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marsden Winery**: Measured on the search terms “marsden black rocks chardonnay”, “marsden estate”, “marsden estate menu”, “marsden estate wine”, “marsden winery”, “marsden winery bay of islands” and “marsden winery menu”, summed into one figure. - **Plough & Feather**: Measured on the search terms “plough & feather”, “plough & feather kerikeri”, “plough & feather menu”, “plough and feather”, “plough and feather kerikeri”, “plough and feather menu”, “plough and feather pizza menu” and “the plough and feather kerikeri”, summed into one figure. - [Marsden Winery profile](/demand/nz/brands/marsden-winery) - [Plough & Feather profile](/demand/nz/brands/plough-and-feather) - [All kerikeri restaurants in New Zealand](/demand/nz/categories/nz-kerikeri-restaurants): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Marsden Winery or Plough & Feather? In August 2026, Plough & Feather had more branded searches than Marsden Winery among kerikeri restaurants in New Zealand. Plough & Feather was estimated to have 3K branded searches compared to Marsden Winery’s 1.3K, and held a 55.4% Share of Search versus Marsden Winery’s 23.1%. ## Cite this page Brandwave. "Marsden Winery vs Plough & Feather: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/marsden-winery-vs-plough-and-feather This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marsden-winery-vs-plough-and-feather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.