--- title: "Marsden House vs Shone & Shirley: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Marsden House or Shone & Shirley? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/marsden-house-vs-shone-and-shirley" publisher: "Brandwave" --- # Marsden House vs Shone & Shirley: Which is more popular by branded search in New Zealand? Which is more popular in search, Marsden House or Shone & Shirley? Compare estimated monthly branded-search demand and Share of Search inside the Nelson funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marsden House and Shone & Shirley - **Competitive set**: Nelson funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Marsden House Share of Search**: 22.9% - **Shone & Shirley Share of Search**: 76.3% ## Which is more popular in search, Marsden House or Shone & Shirley? - In August 2026, Shone & Shirley had more branded searches than Marsden House among nelson funeral directors in New Zealand. Shone & Shirley was estimated to have 900 branded searches compared to Marsden House’s 270, and held a 76.3% Share of Search versus Marsden House’s 22.9%. - Shone & Shirley was ahead of Marsden House in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand moved from 34% to 22.9%, and its estimated monthly branded searches moved from 530 to 270. - Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand moved from 65.4% to 76.3%, and its estimated monthly branded searches moved from 1K to 900. ## How did search popularity change for New Zealand nelson funeral directors in August 2026? - In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%. - In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%. ## Month by month | Month | Marsden House estimated searches | Marsden House Share of Search | Marsden House rank | Shone & Shirley estimated searches | Shone & Shirley Share of Search | Shone & Shirley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 530 | 34% | 2 | 1K | 65.4% | 1 | | Nov 2025 | 430 | 41.3% | 2 | 600 | 57.7% | 1 | | Dec 2025 | 510 | 45.1% | 2 | 610 | 54% | 1 | | Jan 2026 | 440 | 37% | 2 | 740 | 62.2% | 1 | | Feb 2026 | 290 | 27.6% | 2 | 740 | 70.5% | 1 | | Mar 2026 | 340 | 31.2% | 2 | 740 | 67.9% | 1 | | Apr 2026 | 430 | 32.1% | 2 | 900 | 67.2% | 1 | | May 2026 | 290 | 32.2% | 2 | 600 | 66.7% | 1 | | Jun 2026 | 330 | 30.6% | 2 | 740 | 68.5% | 1 | | Jul 2026 | 210 | 25.3% | 2 | 610 | 73.5% | 1 | | Aug 2026 | 270 | 22.9% | 2 | 900 | 76.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Marsden House’s and Shone & Shirley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marsden House**: Measured on the search terms “marsden house accommodation”, “marsden house address”, “marsden house funeral”, “marsden house near me”, “marsden house nelson”, “marsdenhouse” and “marsdenhouse co nz”, summed into one figure. - **Shone & Shirley**: Measured on the search terms “shone & shirley”, “shone & shirley nelson” and “shone and shirley funeral”, summed into one figure. - [Marsden House profile](/demand/nz/brands/marsden-house) - [Shone & Shirley profile](/demand/nz/brands/shone-and-shirley) - [All nelson funeral directors in New Zealand](/demand/nz/categories/nz-nelson-funeral-directors): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Marsden House or Shone & Shirley? In August 2026, Shone & Shirley had more branded searches than Marsden House among nelson funeral directors in New Zealand. Shone & Shirley was estimated to have 900 branded searches compared to Marsden House’s 270, and held a 76.3% Share of Search versus Marsden House’s 22.9%. ## Cite this page Brandwave. "Marsden House vs Shone & Shirley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/marsden-house-vs-shone-and-shirley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marsden-house-vs-shone-and-shirley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.