--- title: "Marcelo & Co Hair Design vs Servilles: Which is searched more in New Zealand?" description: "Is Marcelo & Co Hair Design or Servilles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/marcelo-co-hair-design-vs-servilles" publisher: "Brandwave" --- # Marcelo & Co Hair Design vs Servilles: Which is searched more in New Zealand? Is Marcelo & Co Hair Design or Servilles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hair salons set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marcelo & Co Hair Design and Servilles - **Competitive set**: Auckland hair salons - **Market**: New Zealand - **Month measured**: Sep 2026 - **Marcelo & Co Hair Design Share of Search**: 10.4% - **Servilles Share of Search**: 28.1% ## Is Marcelo & Co Hair Design or Servilles more popular in search? - In September 2026, Servilles had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while Marcelo & Co Hair Design had 500. Servilles made up 28.1% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. - Servilles was ahead of Marcelo & Co Hair Design in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Marcelo & Co Hair Design’s share of searches among Auckland hair salons in New Zealand moved from 8.2% to 10.4%, and its estimated monthly branded searches moved from 410 to 500. - Across the 12 months ending September 2026, Servilles’ share of searches among Auckland hair salons in New Zealand moved from 30.4% to 28.1%, and its estimated monthly branded searches moved from 1.5K to 1.4K. ## Top Auckland hair salons in ChatGPT and Google AI Overviews In three ChatGPT questions, Marcelo & Co Hair Design appeared in all three answers. Servilles did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | ASC Salon | 1st | 3 of 3 | 3 of 3 | | Marcelo & Co Hair Design | 2nd | 3 of 3 | 3 of 3 | | Stephen Marr | 3rd | 2 of 3 | 2 of 3 | | The Cut Co | 4th | 2 of 3 | 2 of 3 | | Servilles | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Auckland hair salons - Asked ChatGPT "Which hair salon should I go to in Auckland, New Zealand?": 1. Marcelo & Co Hair Design, 2. ASC Salon, 3. The Cut Co, 4. Stephen Marr - Asked ChatGPT "What are the best hair salons in Auckland, New Zealand?": 1. Stephen Marr, 2. ASC Salon, 3. Marcelo & Co Hair Design, 4. The Cut Co - Asked ChatGPT "What's the best hair salon in Auckland, New Zealand for a haircut?": 1. ASC Salon, 2. Marcelo & Co Hair Design Not named in any answer: Servilles. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand Auckland hair salons in September 2026? - In September 2026, Marcelo & Co Hair Design lost share of searches among Auckland hair salons in New Zealand, from 11% to 10.4%. - Estimated monthly branded searches for Servilles in New Zealand fell 11.2% over 12 measured months, from 1.5K to 1.4K in September 2026. ## Month by month | Month | Marcelo & Co Hair Design estimated searches | Marcelo & Co Hair Design Share of Search | Marcelo & Co Hair Design rank | Servilles estimated searches | Servilles Share of Search | Servilles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 410 | 8.2% | 5 | 1.5K | 30.4% | 1 | | Nov 2025 | 430 | 8.5% | 5 | 1.5K | 30% | 1 | | Dec 2025 | 480 | 9.6% | 5 | 1.1K | 23% | 3 | | Jan 2026 | 530 | 10.8% | 5 | 1.1K | 22.5% | 2 | | Feb 2026 | 480 | 11.2% | 5 | 1.1K | 26.6% | 1 | | Mar 2026 | 410 | 7.6% | 5 | 1.4K | 26.1% | 2 | | Apr 2026 | 480 | 10% | 5 | 1.2K | 25.6% | 2 | | May 2026 | 490 | 9.8% | 5 | 1.2K | 24.9% | 2 | | Jun 2026 | 410 | 8.4% | 5 | 1.4K | 28.6% | 1 | | Jul 2026 | 480 | 9.9% | 5 | 1.3K | 27% | 1 | | Aug 2026 | 500 | 11% | 5 | 1.3K | 28.1% | 1 | | Sep 2026 | 500 | 10.4% | 5 | 1.4K | 28.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Marcelo & Co Hair Design’s and Servilles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marcelo & Co Hair Design**: Measured on the search terms “marcelo & co hair design” and “marcelo and co”, summed into one figure. - **Servilles**: Measured on the search terms “servilles”, “servilles academy salon”, “servilles albany”, “servilles city works”, “servilles hair”, “servilles hair academy”, “servilles hairdresser”, “servilles makeup course”, “servilles mission bay”, “servilles ponsonby”, “servilles salon” and “takapuna servilles”, summed into one figure. - [Marcelo & Co Hair Design profile](/demand/nz/brands/marcelo-co-hair-design) - [Servilles profile](/demand/nz/brands/servilles) - [All Auckland hair salons in New Zealand](/demand/nz/locations/auckland/hair-salons): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Marcelo & Co Hair Design or Servilles more popular in search? In September 2026, Servilles had more branded searches than Marcelo & Co Hair Design among Auckland hair salons in New Zealand. Servilles had about 1,350 branded searches, while Marcelo & Co Hair Design had 500. Servilles made up 28.1% of all Auckland hair salon searches we track, and Marcelo & Co Hair Design accounted for 10.4%. ## Cite this page Brandwave. "Marcelo & Co Hair Design vs Servilles: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/marcelo-co-hair-design-vs-servilles This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marcelo-co-hair-design-vs-servilles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.