--- title: "Marbecks vs Southbound Records: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Marbecks or Southbound Records? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/marbecks-vs-southbound-records" publisher: "Brandwave" --- # Marbecks vs Southbound Records: Which is more popular by branded search in New Zealand? Which is more popular in search, Marbecks or Southbound Records? Compare estimated monthly branded-search demand and Share of Search inside the Record stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Marbecks and Southbound Records - **Competitive set**: Record stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Marbecks Share of Search**: 3.8% - **Southbound Records Share of Search**: 10% ## Which is more popular in search, Marbecks or Southbound Records? - In August 2026, Southbound Records had more branded searches than Marbecks among record stores in New Zealand. Southbound Records was estimated to have 3.7K branded searches compared to Marbecks’ 1.4K, and held a 10% Share of Search versus Marbecks’ 3.8%. - The lead changed hands once in the 11 months ending August 2026: Southbound Records took it in November 2025. - Across the 11 months ending August 2026, Marbecks’ estimated Share of Search among record stores in New Zealand moved from 14.7% to 3.8%, and its estimated monthly branded searches moved from 5.9K to 1.4K. - Across the 11 months ending August 2026, Southbound Records’ estimated Share of Search among record stores in New Zealand moved from 6% to 10%, and its estimated monthly branded searches moved from 2.4K to 3.7K. ## How did search popularity change for New Zealand record stores in August 2026? - In August 2026, Southbound Records gained estimated Share of Search among record stores in New Zealand, from 8.3% to 10%. - Estimated monthly branded searches for Marbecks in New Zealand fell 76.2% over 11 measured months, from 5.9K to 1.4K in August 2026. ## Month by month | Month | Marbecks estimated searches | Marbecks Share of Search | Marbecks rank | Southbound Records estimated searches | Southbound Records Share of Search | Southbound Records rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.9K | 14.7% | 2 | 2.4K | 6% | 5 | | Nov 2025 | 2.8K | 6.4% | 5 | 2.9K | 6.6% | 4 | | Dec 2025 | 2.5K | 4.6% | 5 | 2.9K | 5.5% | 4 | | Jan 2026 | 1.7K | 4.4% | 5 | 3K | 7.6% | 4 | | Feb 2026 | 1.3K | 3.3% | 5 | 3.6K | 9.5% | 3 | | Mar 2026 | 1.6K | 4.2% | 5 | 3K | 7.9% | 3 | | Apr 2026 | 1.6K | 4% | 5 | 4.5K | 11.3% | 2 | | May 2026 | 1.6K | 4.2% | 5 | 3K | 7.9% | 4 | | Jun 2026 | 1.6K | 4% | 5 | 3K | 7.4% | 4 | | Jul 2026 | 1.4K | 3.9% | 4 | 3K | 8.3% | 3 | | Aug 2026 | 1.4K | 3.8% | 4 | 3.7K | 10% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Marbecks’ and Southbound Records’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Marbecks**: Measured on the search terms “marbecks”, “marbecks co nz”, “marbecks music store”, “marbecks near me”, “marbecks new zealand”, “marbecks nz”, “marbecks online”, “marbecks records” and “marbecks vinyl”, summed into one figure. - **Southbound Records**: Measured on the search terms “southbound records”, “southbound records near me”, “southbound records nz” and “southboundrecords”, summed into one figure. - [Marbecks profile](/demand/nz/brands/marbecks) - [Southbound Records profile](/demand/nz/brands/southbound-records) - [All record stores in New Zealand](/demand/nz/categories/nz-record-stores): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Marbecks or Southbound Records? In August 2026, Southbound Records had more branded searches than Marbecks among record stores in New Zealand. Southbound Records was estimated to have 3.7K branded searches compared to Marbecks’ 1.4K, and held a 10% Share of Search versus Marbecks’ 3.8%. ## Cite this page Brandwave. "Marbecks vs Southbound Records: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/marbecks-vs-southbound-records This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/marbecks-vs-southbound-records. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.