--- title: "MAQ Chartered Accountants vs Northland Chartered Accountants: Which is searched more in New Zealand?" description: "Is MAQ Chartered Accountants or Northland Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maq-chartered-accountants-vs-northland-chartered-accountants" publisher: "Brandwave" --- # MAQ Chartered Accountants vs Northland Chartered Accountants: Which is searched more in New Zealand? Is MAQ Chartered Accountants or Northland Chartered Accountants more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Whangarei accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAQ Chartered Accountants and Northland Chartered Accountants - **Competitive set**: Whangarei accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAQ Chartered Accountants Share of Search**: 5.9% - **Northland Chartered Accountants Share of Search**: 2.9% ## Is MAQ Chartered Accountants or Northland Chartered Accountants more popular in search? - In September 2026, MAQ Chartered Accountants had more branded searches than Northland Chartered Accountants among whangarei accounting firms in New Zealand. MAQ Chartered Accountants had about 20 branded searches, while Northland Chartered Accountants had 10. MAQ Chartered Accountants made up 5.9% of all whangarei accounting firm searches we track, and Northland Chartered Accountants accounted for 2.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Northland Chartered Accountants took it in June 2026, MAQ Chartered Accountants took it in September 2026. - Across the 12 months ending September 2026, MAQ Chartered Accountants’ share of searches among whangarei accounting firms in New Zealand moved from 6.3% to 5.9%, and its estimated monthly branded searches held steady at 20. - Across the 12 months ending September 2026, Northland Chartered Accountants’ share of searches among whangarei accounting firms in New Zealand moved from 3.1% to 2.9%, and its estimated monthly branded searches held steady at 10. ## Top whangarei accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, MAQ Chartered Accountants was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Northland Chartered Accountants was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Northland Chartered Accountants was listed before MAQ Chartered Accountants in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Villa Chartered Accountants & Business Advisors | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | YHPJ | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Bennett & Associates | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Sudburys +MORE | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Northland Chartered Accountants | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Ean Brown Partners | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | MAQ Chartered Accountants | 7th | 3 of 3 | 0 of 1 | 3 of 4 | | Russell Turner | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | BDO | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about whangarei accounting firms - Asked ChatGPT "Which accounting firm should I hire in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. YHPJ, 3. Sudburys +MORE, 4. Ean Brown Partners, 5. MAQ Chartered Accountants - Asked ChatGPT "What are the best accounting firms in Whangārei, New Zealand?": 1. Villa Chartered Accountants & Business Advisors, 2. Bennett & Associates, 3. YHPJ, 4. Sudburys +MORE, 5. Ean Brown Partners, 6. Northland Chartered Accountants, 7. MAQ Chartered Accountants, 8. Russell Turner - Asked ChatGPT "What's the best accounting firm in Whangārei, New Zealand for a small business?": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants, 3. Bennett & Associates, 4. MAQ Chartered Accountants, 5. YHPJ - Searched Google, AI Overview "whangarei accountant": 1. Villa Chartered Accountants & Business Advisors, 2. Northland Chartered Accountants Not named in any answer: BDO. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand whangarei accounting firms in September 2026? - In September 2026, MAQ Chartered Accountants gained share of searches among whangarei accounting firms in New Zealand, from 2.9% to 5.9%. ## Month by month | Month | MAQ Chartered Accountants estimated searches | MAQ Chartered Accountants Share of Search | MAQ Chartered Accountants rank | Northland Chartered Accountants estimated searches | Northland Chartered Accountants Share of Search | Northland Chartered Accountants rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20 | 6.3% | 6 | 10 | 3.1% | 8 | | Nov 2025 | 30 | 7.5% | 5 | 10 | 2.5% | 8 | | Dec 2025 | 10 | 2.9% | 7 | 10 | 2.9% | 8 | | Jan 2026 | 10 | 2.9% | 7 | 10 | 2.9% | 8 | | Feb 2026 | 10 | 2.8% | 7 | 10 | 2.8% | 8 | | Mar 2026 | 20 | 5% | 7 | 10 | 2.5% | 8 | | Apr 2026 | 20 | 5.9% | 6 | 10 | 2.9% | 8 | | May 2026 | 20 | 5.7% | 6 | 20 | 5.7% | 7 | | Jun 2026 | 20 | 5.3% | 8 | 30 | 7.9% | 6 | | Jul 2026 | 10 | 2.9% | 8 | 10 | 2.9% | 9 | | Aug 2026 | 10 | 2.9% | 7 | 10 | 2.9% | 8 | | Sep 2026 | 20 | 5.9% | 7 | 10 | 2.9% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using MAQ Chartered Accountants’ and Northland Chartered Accountants’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAQ Chartered Accountants**: Measured on the search term “maq chartered accountants”. - **Northland Chartered Accountants**: Measured on the search term “northland chartered accountants”. - [MAQ Chartered Accountants profile](/demand/nz/brands/maq-chartered-accountants) - [Northland Chartered Accountants profile](/demand/nz/brands/northland-chartered-accountants) - [All whangarei accounting firms in New Zealand](/demand/nz/locations/whangarei/accounting-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAQ Chartered Accountants or Northland Chartered Accountants more popular in search? In September 2026, MAQ Chartered Accountants had more branded searches than Northland Chartered Accountants among whangarei accounting firms in New Zealand. MAQ Chartered Accountants had about 20 branded searches, while Northland Chartered Accountants had 10. MAQ Chartered Accountants made up 5.9% of all whangarei accounting firm searches we track, and Northland Chartered Accountants accounted for 2.9%. ## Cite this page Brandwave. "MAQ Chartered Accountants vs Northland Chartered Accountants: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maq-chartered-accountants-vs-northland-chartered-accountants This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maq-chartered-accountants-vs-northland-chartered-accountants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.