---
title: "Māori+ vs Neon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Māori+ or Neon? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/maori-plus-vs-neon"
publisher: "Brandwave"
---

# Māori+ vs Neon: Which is more popular by branded search in New Zealand?

Which is more popular in search, Māori+ or Neon? Compare estimated monthly branded-search demand and Share of Search inside the TV and streaming services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Māori+ and Neon
- **Competitive set**: TV and streaming services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Māori+ Share of Search**: 1.7%
- **Neon Share of Search**: 1.6%

## Which is more popular in search, Māori+ or Neon?

- In August 2026, Māori+ and Neon were level on Share of Search among TV and streaming services in New Zealand, with an estimated 21.1K versus 20.8K branded searches, at 1.7% and 1.6% estimated Share of Search.
- The lead changed hands 5 times in the 11 months ending August 2026: Māori+ took it in November 2025, Neon took it in December 2025, Māori+ took it in February 2026, Neon took it in April 2026, Māori+ took it in July 2026.
- Across the 11 months ending August 2026, Māori+’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.2% to 1.7%, and its estimated monthly branded searches moved from 15K to 21.1K.
- Across the 11 months ending August 2026, Neon’s estimated Share of Search among TV and streaming services in New Zealand moved from 1.7% to 1.6%, and its estimated monthly branded searches moved from 21.1K to 20.8K.

## How did search popularity change for New Zealand TV and streaming services in August 2026?

- In August 2026, Māori+ lost estimated Share of Search among TV and streaming services in New Zealand, from 2.3% to 1.7%.

## Month by month

| Month | Māori+ estimated searches | Māori+ Share of Search | Māori+ rank | Neon estimated searches | Neon Share of Search | Neon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 15K | 1.2% | 10 | 21.1K | 1.7% | 9 |
| Nov 2025 | 37.6K | 3.1% | 9 | 17.6K | 1.5% | 10 |
| Dec 2025 | 9.4K | 0.8% | 10 | 23K | 2% | 9 |
| Jan 2026 | 16.7K | 1.4% | 10 | 26.6K | 2.2% | 9 |
| Feb 2026 | 25.1K | 2.1% | 9 | 23.1K | 1.9% | 10 |
| Mar 2026 | 46K | 3.5% | 9 | 31.4K | 2.4% | 10 |
| Apr 2026 | 30.8K | 2.3% | 10 | 34.4K | 2.6% | 9 |
| May 2026 | 30.8K | 2.3% | 10 | 42.2K | 3.1% | 9 |
| Jun 2026 | 30.8K | 1.7% | 10 | 37.1K | 2% | 9 |
| Jul 2026 | 36.8K | 2.3% | 9 | 25.9K | 1.6% | 10 |
| Aug 2026 | 21.1K | 1.7% | 9 | 20.8K | 1.6% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Māori+’s and Neon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Māori+**: Measured on the search terms “Māori Plus”, “maori television”, “Māori TV” and “Whakaata Māori”, summed into one figure.
- **Neon**: Measured on the search terms “neon new zealand”, “neon nz”, “neon on tv”, “neon streamer”, “neon streaming”, “neon subscription”, “neon subscription nz”, “neon television”, “Neon TV”, “neon tv new zealand”, “neon tv nz” and “neon tv subscription”, summed into one figure.

- [Māori+ profile](/demand/nz/brands/maori-plus)
- [Neon profile](/demand/nz/brands/neon)
- [All TV and streaming services in New Zealand](/demand/nz/categories/nz-tv-and-streaming): The set both shares are measured inside, 10 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Māori+ or Neon?

In August 2026, Māori+ and Neon were level on Share of Search among TV and streaming services in New Zealand, with an estimated 21.1K versus 20.8K branded searches, at 1.7% and 1.6% estimated Share of Search.

## Cite this page

Brandwave. "Māori+ vs Neon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/maori-plus-vs-neon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maori-plus-vs-neon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.