--- title: "Manukau Institute of Technology vs Toi Ohomai: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Manukau Institute of Technology or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/manukau-institute-of-technology-vs-toi-ohomai" publisher: "Brandwave" --- # Manukau Institute of Technology vs Toi Ohomai: Which is more popular by branded search in New Zealand? Which is more popular in search, Manukau Institute of Technology or Toi Ohomai? Compare estimated monthly branded-search demand and Share of Search inside the Polytechnics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Manukau Institute of Technology and Toi Ohomai - **Competitive set**: Polytechnics - **Market**: New Zealand - **Month measured**: Aug 2026 - **Manukau Institute of Technology Share of Search**: 3.6% - **Toi Ohomai Share of Search**: 7.5% ## Which is more popular in search, Manukau Institute of Technology or Toi Ohomai? - In August 2026, Toi Ohomai had more branded searches than Manukau Institute of Technology among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to Manukau Institute of Technology’s 5.6K, and held a 7.5% Share of Search versus Manukau Institute of Technology’s 3.6%. - Toi Ohomai was ahead of Manukau Institute of Technology in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Manukau Institute of Technology’s estimated Share of Search among polytechnics in New Zealand moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 6.9K to 5.6K. - Across the 11 months ending August 2026, Toi Ohomai’s estimated Share of Search among polytechnics in New Zealand moved from 6.3% to 7.5%, and its estimated monthly branded searches moved from 9.7K to 11.7K. ## How did search popularity change for New Zealand polytechnics in August 2026? - In August 2026, Toi Ohomai gained estimated Share of Search among polytechnics in New Zealand, from 6.2% to 7.5%. - In August 2026, Manukau Institute of Technology lost estimated Share of Search among polytechnics in New Zealand, from 4.4% to 3.6%. ## Month by month | Month | Manukau Institute of Technology estimated searches | Manukau Institute of Technology Share of Search | Manukau Institute of Technology rank | Toi Ohomai estimated searches | Toi Ohomai Share of Search | Toi Ohomai rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 4.4% | 8 | 9.7K | 6.3% | 7 | | Nov 2025 | 5.7K | 4% | 8 | 9.1K | 6.5% | 6 | | Dec 2025 | 3.8K | 3.8% | 9 | 6.2K | 6.2% | 5 | | Jan 2026 | 5.7K | 4.2% | 9 | 9.3K | 6.8% | 5 | | Feb 2026 | 7K | 4.1% | 9 | 13.1K | 7.8% | 6 | | Mar 2026 | 6.8K | 4% | 8 | 13.6K | 8% | 5 | | Apr 2026 | 4.7K | 3.6% | 8 | 7.8K | 6% | 6 | | May 2026 | 5.7K | 3.7% | 8 | 11.3K | 7.3% | 6 | | Jun 2026 | 5.6K | 3.7% | 9 | 11.2K | 7.4% | 5 | | Jul 2026 | 6.8K | 4.4% | 8 | 9.7K | 6.2% | 6 | | Aug 2026 | 5.6K | 3.6% | 9 | 11.7K | 7.5% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Manukau Institute of Technology’s and Toi Ohomai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Manukau Institute of Technology**: Measured on the search terms “manukau ac nz”, “manukau institute of technology courses”, “manukau institute of technology near me”, “mit manukau” and “mit manukau courses”, summed into one figure. - **Toi Ohomai**: Measured on the search terms “bachelor of nursing toi ohomai”, “toi ohomai”, “toi ohomai campus”, “toi ohomai childcare”, “toi ohomai courses”, “toi ohomai free courses”, “toi ohomai institute”, “toi ohomai near me”, “toi ohomai new zealand”, “toi ohomai nursing”, “toi ohomai nz”, “toi ohomai windermere”, “toi ohomai windermere campus”, “toiohomai”, “toiohomai ac nz”, “toiohomai courses” and “toiohomai nz”, summed into one figure. - [Manukau Institute of Technology profile](/demand/nz/brands/manukau-institute-of-technology) - [Toi Ohomai profile](/demand/nz/brands/toi-ohomai) - [All polytechnics in New Zealand](/demand/nz/categories/nz-polytechnics): The set both shares are measured inside, 14 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Manukau Institute of Technology or Toi Ohomai? In August 2026, Toi Ohomai had more branded searches than Manukau Institute of Technology among polytechnics in New Zealand. Toi Ohomai was estimated to have 11.7K branded searches compared to Manukau Institute of Technology’s 5.6K, and held a 7.5% Share of Search versus Manukau Institute of Technology’s 3.6%. ## Cite this page Brandwave. "Manukau Institute of Technology vs Toi Ohomai: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/manukau-institute-of-technology-vs-toi-ohomai This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/manukau-institute-of-technology-vs-toi-ohomai. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.