--- title: "Manscaped vs Nivea Men: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Manscaped or Nivea Men? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/manscaped-vs-nivea-men" publisher: "Brandwave" --- # Manscaped vs Nivea Men: Which is more popular by branded search in New Zealand? Which is more popular in search, Manscaped or Nivea Men? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Manscaped and Nivea Men - **Competitive set**: Men's grooming brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Manscaped Share of Search**: 72.4% - **Nivea Men Share of Search**: 20.7% ## Which is more popular in search, Manscaped or Nivea Men? - In August 2026, Manscaped had more branded searches than Nivea Men among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Nivea Men’s 1.9K, and held a 72.4% Share of Search versus Nivea Men’s 20.7%. - Manscaped was ahead of Nivea Men in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Manscaped’s estimated Share of Search among men's grooming brands in New Zealand moved from 84.2% to 72.4%, and its estimated monthly branded searches moved from 7K to 6.6K. - Across the 11 months ending August 2026, Nivea Men’s estimated Share of Search among men's grooming brands in New Zealand moved from 12% to 20.7%, and its estimated monthly branded searches moved from 1K to 1.9K. ## How did search popularity change for New Zealand men's grooming brands in August 2026? - In August 2026, Manscaped gained estimated Share of Search among men's grooming brands in New Zealand, from 70.4% to 72.4%. - In August 2026, Nivea Men lost estimated Share of Search among men's grooming brands in New Zealand, from 22.3% to 20.7%. ## Month by month | Month | Manscaped estimated searches | Manscaped Share of Search | Manscaped rank | Nivea Men estimated searches | Nivea Men Share of Search | Nivea Men rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7K | 84.2% | 1 | 1K | 12% | 2 | | Nov 2025 | 10.5K | 86.6% | 1 | 1.2K | 10.2% | 2 | | Dec 2025 | 10.5K | 85% | 1 | 1.4K | 11% | 2 | | Jan 2026 | 5.7K | 77.8% | 1 | 1.2K | 16.3% | 2 | | Feb 2026 | 4.6K | 74.1% | 1 | 1.3K | 20.8% | 2 | | Mar 2026 | 4.4K | 73% | 1 | 1.4K | 22.4% | 2 | | Apr 2026 | 5.1K | 76.9% | 1 | 1.2K | 18.4% | 2 | | May 2026 | 5.1K | 68.6% | 1 | 1.8K | 23.7% | 2 | | Jun 2026 | 5.5K | 69.5% | 1 | 1.8K | 22.5% | 2 | | Jul 2026 | 5.8K | 70.4% | 1 | 1.8K | 22.3% | 2 | | Aug 2026 | 6.6K | 72.4% | 1 | 1.9K | 20.7% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Manscaped’s and Nivea Men’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Manscaped**: Measured on the search terms “manscaped”, “manscaped au”, “manscaped beard oil”, “manscaped com”, “manscaped face wash”, “manscaped grooming”, “manscaped lawn mower”, “manscaped near me”, “manscaped new zealand”, “manscaped nz”, “manscaped online” and “manscaped razor”, summed into one figure. - **Nivea Men**: Measured on the search terms “nivea men”, “nivea men beard oil”, “nivea men cleanser”, “nivea men cream”, “nivea men cream face”, “nivea men creme”, “nivea men deo”, “nivea men grooming”, “nivea men moisturiser”, “nivea men near me”, “nivea men sensitive face wash”, “nivea men sensitive post shave balm”, “nivea men sensitive shaving gel”, “nivea men shaving gel”, “nivea men shower gel” and “niveamen”, summed into one figure. - [Manscaped profile](/demand/nz/brands/manscaped) - [Nivea Men profile](/demand/nz/brands/nivea-men) - [All men's grooming brands in New Zealand](/demand/nz/categories/nz-mens-grooming-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Manscaped or Nivea Men? In August 2026, Manscaped had more branded searches than Nivea Men among men's grooming brands in New Zealand. Manscaped was estimated to have 6.6K branded searches compared to Nivea Men’s 1.9K, and held a 72.4% Share of Search versus Nivea Men’s 20.7%. ## Cite this page Brandwave. "Manscaped vs Nivea Men: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/manscaped-vs-nivea-men This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/manscaped-vs-nivea-men. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.