---
title: "Mango vs SafetyCulture: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mango or SafetyCulture? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mango-vs-safetyculture"
publisher: "Brandwave"
---

# Mango vs SafetyCulture: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mango or SafetyCulture? Compare estimated monthly branded-search demand and Share of Search inside the Health and safety software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mango and SafetyCulture
- **Competitive set**: Health and safety software
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mango Share of Search**: 0.96%
- **SafetyCulture Share of Search**: 43.6%

## Which is more popular in search, Mango or SafetyCulture?

- In August 2026, SafetyCulture had more branded searches than Mango among health and safety software in New Zealand. SafetyCulture was estimated to have 3.2K branded searches compared to Mango’s 70, and held a 43.6% Share of Search versus Mango’s 0.96%.
- SafetyCulture was ahead of Mango in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mango’s estimated Share of Search among health and safety software in New Zealand moved from 1.2% to 0.96%, and its estimated monthly branded searches moved from 80 to 70.
- Across the 11 months ending August 2026, SafetyCulture’s estimated Share of Search among health and safety software in New Zealand moved from 40.8% to 43.6%, and its estimated monthly branded searches moved from 2.8K to 3.2K.

## How did search popularity change for New Zealand health and safety software in August 2026?

- In August 2026, SafetyCulture gained estimated Share of Search among health and safety software in New Zealand, from 42.5% to 43.6%.
- Estimated monthly branded searches for Mango in New Zealand fell 12.5% over 11 measured months, from 80 to 70 in August 2026.

## Month by month

| Month | Mango estimated searches | Mango Share of Search | Mango rank | SafetyCulture estimated searches | SafetyCulture Share of Search | SafetyCulture rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 1.2% | 5 | 2.8K | 40.8% | 1 |
| Nov 2025 | 80 | 1.2% | 5 | 2.7K | 40.8% | 1 |
| Dec 2025 | 60 | 1.3% | 5 | 2.1K | 47.3% | 1 |
| Jan 2026 | 80 | 1.3% | 5 | 3K | 47.4% | 1 |
| Feb 2026 | 80 | 1.1% | 5 | 3.2K | 44.2% | 1 |
| Mar 2026 | 80 | 0.94% | 5 | 3.8K | 45% | 1 |
| Apr 2026 | 70 | 1% | 5 | 3.2K | 45.7% | 1 |
| May 2026 | 80 | 1.1% | 5 | 3.3K | 45.1% | 1 |
| Jun 2026 | 80 | 0.96% | 5 | 3.6K | 43.7% | 1 |
| Jul 2026 | 70 | 0.97% | 5 | 3.1K | 42.5% | 1 |
| Aug 2026 | 70 | 0.96% | 5 | 3.2K | 43.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mango’s and SafetyCulture’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mango**: Measured on the search terms “mango health and safety”, “mango incident reporting” and “mango safety”, summed into one figure.
- **SafetyCulture**: Measured on the search terms “app safetyculture”, “iauditor”, “safety culture iauditor”, “safetyculture”, “safetyculture com” and “safetyculture near me”, summed into one figure.

- [Mango profile](/demand/nz/brands/mango)
- [SafetyCulture profile](/demand/nz/brands/safetyculture)
- [All health and safety software in New Zealand](/demand/nz/categories/nz-health-and-safety-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mango or SafetyCulture?

In August 2026, SafetyCulture had more branded searches than Mango among health and safety software in New Zealand. SafetyCulture was estimated to have 3.2K branded searches compared to Mango’s 70, and held a 43.6% Share of Search versus Mango’s 0.96%.

## Cite this page

Brandwave. "Mango vs SafetyCulture: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mango-vs-safetyculture

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mango-vs-safetyculture. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.