--- title: "Mammoth vs Terra Lana: Which is more popular in New Zealand?" description: "Is Mammoth or Terra Lana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mammoth-vs-terra-lana" publisher: "Brandwave" --- # Mammoth vs Terra Lana: Which is more popular in New Zealand? Is Mammoth or Terra Lana more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mammoth and Terra Lana - **Competitive set**: Insulation brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mammoth Share of Search**: 17.5% - **Terra Lana Share of Search**: 10% ## Is Mammoth or Terra Lana more popular in search? - In October 2026, Mammoth had more branded searches than Terra Lana among insulation brands in New Zealand. Mammoth had about 930 branded searches, while Terra Lana had 530. Mammoth made up 17.5% of all insulation brand searches we track, and Terra Lana accounted for 10%. - Mammoth was ahead of Terra Lana in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Mammoth’s share of searches among insulation brands in New Zealand moved from 16.8% to 17.5%, and its estimated monthly branded searches moved from 910 to 930. - Across the 12 months ending October 2026, Terra Lana’s share of searches among insulation brands in New Zealand moved from 11.4% to 10%, and its estimated monthly branded searches moved from 620 to 530. ## Top insulation brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mammoth was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Terra Lana was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mammoth was listed before Terra Lana in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pink Batts | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Mammoth | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | GreenStuf | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Knauf Insulation | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | Terra Lana | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Bradford Insulation | 6th | 1 of 3 | 0 of 1 | 1 of 4 | ## Every AI answer about insulation brands - Asked ChatGPT "Which insulation brand should I buy in New Zealand?": 1. Pink Batts, 2. GreenStuf, 3. Mammoth - Asked ChatGPT "What are the best insulation brands in New Zealand?": 1. Pink Batts, 2. Knauf Insulation, 3. Mammoth, 4. GreenStuf, 5. Terra Lana, 6. Bradford Insulation - Asked ChatGPT "What's the best insulation brand in New Zealand for a warm home?": 1. Mammoth, 2. GreenStuf - Searched Google, AI Overview "insulation for house": 1. Pink Batts Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insulation brands in October 2026? - In October 2026, Mammoth gained share of searches among insulation brands in New Zealand, from 16.4% to 17.5%. - In October 2026, Terra Lana lost share of searches among insulation brands in New Zealand, from 11.1% to 10%. ## How has branded search for Mammoth and Terra Lana changed in New Zealand over the last 12 months? | Month | Mammoth estimated searches | Mammoth Share of Search | Mammoth rank | Terra Lana estimated searches | Terra Lana Share of Search | Terra Lana rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 910 | 16.8% | 2 | 620 | 11.4% | 4 | | Dec 2025 | 620 | 15.8% | 2 | 430 | 11% | 4 | | Jan 2026 | 770 | 16.3% | 2 | 500 | 10.6% | 4 | | Feb 2026 | 940 | 18.8% | 2 | 610 | 12.2% | 3 | | Mar 2026 | 1.2K | 16.8% | 2 | 740 | 10.7% | 4 | | Apr 2026 | 1.2K | 18.3% | 2 | 680 | 10.4% | 4 | | May 2026 | 1.3K | 18.5% | 2 | 960 | 13.2% | 3 | | Jun 2026 | 1.2K | 16.3% | 2 | 910 | 12.6% | 4 | | Jul 2026 | 1.3K | 17.5% | 2 | 820 | 11% | 4 | | Aug 2026 | 1.2K | 17.6% | 2 | 770 | 11.3% | 3 | | Sep 2026 | 920 | 16.4% | 2 | 620 | 11.1% | 4 | | Oct 2026 | 930 | 17.5% | 2 | 530 | 10% | 4 | ## How are Mammoth’s and Terra Lana’s branded searches counted? Brandwave collects information about searches that people make online using Mammoth’s and Terra Lana’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mammoth**: Measured on the search terms “mammoth acoustic insulation”, “mammoth insulation”, “mammoth polyester insulation”, “mammoth underfloor insulation” and “mammoth wall insulation”, summed into one figure. - **Terra Lana**: Measured on the search terms “terra lana”, “terra lana batts”, “terra lana insulation”, “terra lana products” and “terra lana wool”, summed into one figure. - [Mammoth profile](/demand/nz/brands/mammoth) - [Terra Lana profile](/demand/nz/brands/terra-lana) - [All insulation brands in New Zealand](/demand/nz/categories/nz-insulation-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mammoth or Terra Lana more popular in search? In October 2026, Mammoth had more branded searches than Terra Lana among insulation brands in New Zealand. Mammoth had about 930 branded searches, while Terra Lana had 530. Mammoth made up 17.5% of all insulation brand searches we track, and Terra Lana accounted for 10%. ## Cite this page Brandwave. "Mammoth vs Terra Lana: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mammoth-vs-terra-lana This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mammoth-vs-terra-lana. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.