---
title: "MAM vs Pigeon: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, MAM or Pigeon? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mam-vs-pigeon"
publisher: "Brandwave"
---

# MAM vs Pigeon: Which is more popular by branded search in New Zealand?

Which is more popular in search, MAM or Pigeon? Compare estimated monthly branded-search demand and Share of Search inside the Baby bottle brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: MAM and Pigeon
- **Competitive set**: Baby bottle brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **MAM Share of Search**: 1.8%
- **Pigeon Share of Search**: 21.5%

## Which is more popular in search, MAM or Pigeon?

- In August 2026, Pigeon had more branded searches than MAM among baby bottle brands in New Zealand. Pigeon was estimated to have 4K branded searches compared to MAM’s 340, and held a 21.5% Share of Search versus MAM’s 1.8%.
- Pigeon was ahead of MAM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among baby bottle brands in New Zealand moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 280 to 340.
- Across the 11 months ending August 2026, Pigeon’s estimated Share of Search among baby bottle brands in New Zealand moved from 18.2% to 21.5%, and its estimated monthly branded searches moved from 2.4K to 4K.

## How did search popularity change for New Zealand baby bottle brands in August 2026?

- In August 2026, Pigeon lost estimated Share of Search among baby bottle brands in New Zealand, from 22.8% to 21.5%.
- Estimated monthly branded searches for MAM in New Zealand rose 21.4% over 11 measured months, from 280 to 340 in August 2026.

## Month by month

| Month | MAM estimated searches | MAM Share of Search | MAM rank | Pigeon estimated searches | Pigeon Share of Search | Pigeon rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 2.1% | 5 | 2.4K | 18.2% | 2 |
| Nov 2025 | 230 | 1.8% | 5 | 2.5K | 19.3% | 2 |
| Dec 2025 | 210 | 1.7% | 5 | 2K | 16.3% | 2 |
| Jan 2026 | 310 | 2.1% | 5 | 2.8K | 18.9% | 2 |
| Feb 2026 | 330 | 2.5% | 5 | 2.5K | 19% | 2 |
| Mar 2026 | 220 | 1.5% | 5 | 3K | 20.6% | 2 |
| Apr 2026 | 250 | 1.8% | 5 | 3.1K | 21.6% | 2 |
| May 2026 | 270 | 1.7% | 5 | 3.1K | 20.1% | 2 |
| Jun 2026 | 280 | 1.7% | 5 | 3.8K | 23.5% | 2 |
| Jul 2026 | 270 | 1.5% | 5 | 4.2K | 22.8% | 2 |
| Aug 2026 | 340 | 1.8% | 5 | 4K | 21.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using MAM’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **MAM**: Measured on the search terms “mam bottles”, “mam dummy”, “mam newborn bottles” and “mam teats”, summed into one figure.
- **Pigeon**: Measured on the search terms “newborn pigeon bottles”, “pigeon bottle teats”, “pigeon bottles”, “pigeon dummy”, “pigeon glass bottles” and “pigeon teats”, summed into one figure.

- [MAM profile](/demand/nz/brands/mam)
- [Pigeon profile](/demand/nz/brands/pigeon)
- [All baby bottle brands in New Zealand](/demand/nz/categories/nz-baby-bottle-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, MAM or Pigeon?

In August 2026, Pigeon had more branded searches than MAM among baby bottle brands in New Zealand. Pigeon was estimated to have 4K branded searches compared to MAM’s 340, and held a 21.5% Share of Search versus MAM’s 1.8%.

## Cite this page

Brandwave. "MAM vs Pigeon: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mam-vs-pigeon

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mam-vs-pigeon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.