---
title: "Malo vs Piku: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Malo or Piku? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/malo-vs-piku"
publisher: "Brandwave"
---

# Malo vs Piku: Which is more popular by branded search in New Zealand?

Which is more popular in search, Malo or Piku? Compare estimated monthly branded-search demand and Share of Search inside the Havelock North restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Malo and Piku
- **Competitive set**: Havelock North restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Malo Share of Search**: 47.1%
- **Piku Share of Search**: 32%

## Which is more popular in search, Malo or Piku?

- In August 2026, Malo had more branded searches than Piku among havelock north restaurants in New Zealand. Malo was estimated to have 1.7K branded searches compared to Piku’s 1.2K, and held a 47.1% Share of Search versus Piku’s 32%.
- The lead changed hands 2 times in the 11 months ending August 2026: Piku took it in April 2026, Malo took it in May 2026.
- Across the 11 months ending August 2026, Malo’s estimated Share of Search among havelock north restaurants in New Zealand moved from 44.8% to 47.1%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
- Across the 11 months ending August 2026, Piku’s estimated Share of Search among havelock north restaurants in New Zealand moved from 28.8% to 32%, and its estimated monthly branded searches moved from 1.1K to 1.2K.

## How did search popularity change for New Zealand havelock north restaurants in August 2026?

- In August 2026, Piku gained estimated Share of Search among havelock north restaurants in New Zealand, from 26.8% to 32%.
- In August 2026, Malo lost estimated Share of Search among havelock north restaurants in New Zealand, from 50.3% to 47.1%.

## Month by month

| Month | Malo estimated searches | Malo Share of Search | Malo rank | Piku estimated searches | Piku Share of Search | Piku rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 44.8% | 1 | 1.1K | 28.8% | 2 |
| Nov 2025 | 1.8K | 45.2% | 1 | 1.1K | 28.7% | 2 |
| Dec 2025 | 2.2K | 42.7% | 1 | 1.2K | 22.6% | 3 |
| Jan 2026 | 2.2K | 45.2% | 1 | 1.1K | 23.2% | 3 |
| Feb 2026 | 1.8K | 45.9% | 1 | 950 | 24.4% | 3 |
| Mar 2026 | 1.5K | 39.7% | 1 | 1.2K | 30.1% | 3 |
| Apr 2026 | 1.5K | 37.9% | 2 | 1.5K | 39.2% | 1 |
| May 2026 | 2.1K | 51.6% | 1 | 1.2K | 28.8% | 2 |
| Jun 2026 | 1.5K | 49% | 1 | 870 | 29.2% | 2 |
| Jul 2026 | 1.7K | 50.3% | 1 | 910 | 26.8% | 2 |
| Aug 2026 | 1.7K | 47.1% | 1 | 1.2K | 32% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Malo’s and Piku’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Malo**: Measured on the search terms “malo havelock north”, “malo havelock north menu”, “malo restaurant” and “malo restaurant havelock north”, summed into one figure.
- **Piku**: Measured on the search terms “piku havelock north”, “piku menu” and “piku restaurant”, summed into one figure.

- [Malo profile](/demand/nz/brands/malo)
- [Piku profile](/demand/nz/brands/piku)
- [All havelock north restaurants in New Zealand](/demand/nz/categories/nz-havelock-north-restaurants): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Malo or Piku?

In August 2026, Malo had more branded searches than Piku among havelock north restaurants in New Zealand. Malo was estimated to have 1.7K branded searches compared to Piku’s 1.2K, and held a 47.1% Share of Search versus Piku’s 32%.

## Cite this page

Brandwave. "Malo vs Piku: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/malo-vs-piku

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/malo-vs-piku. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.