---
title: "Malibu vs Sailor Jerry: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Malibu or Sailor Jerry? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/malibu-vs-sailor-jerry"
publisher: "Brandwave"
---

# Malibu vs Sailor Jerry: Which is more popular by branded search in New Zealand?

Which is more popular in search, Malibu or Sailor Jerry? Compare estimated monthly branded-search demand and Share of Search inside the Rum brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Malibu and Sailor Jerry
- **Competitive set**: Rum brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Malibu Share of Search**: 19.3%
- **Sailor Jerry Share of Search**: 6%

## Which is more popular in search, Malibu or Sailor Jerry?

- In August 2026, Malibu had more branded searches than Sailor Jerry among rum brands in New Zealand. Malibu was estimated to have 2.2K branded searches compared to Sailor Jerry’s 680, and held a 19.3% Share of Search versus Sailor Jerry’s 6%.
- Malibu was ahead of Sailor Jerry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Malibu’s estimated Share of Search among rum brands in New Zealand moved from 21.7% to 19.3%, and its estimated monthly branded searches held steady at 2.2K.
- Across the 11 months ending August 2026, Sailor Jerry’s estimated Share of Search among rum brands in New Zealand moved from 6.9% to 6%, and its estimated monthly branded searches moved from 690 to 680.

## How did search popularity change for New Zealand rum brands in August 2026?

- In August 2026, Malibu rose from 4th to 3rd among rum brands in New Zealand.

## Month by month

| Month | Malibu estimated searches | Malibu Share of Search | Malibu rank | Sailor Jerry estimated searches | Sailor Jerry Share of Search | Sailor Jerry rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2K | 21.7% | 2 | 690 | 6.9% | 5 |
| Nov 2025 | 2.3K | 21.4% | 2 | 710 | 6.6% | 5 |
| Dec 2025 | 4.6K | 23.4% | 2 | 1.2K | 6% | 5 |
| Jan 2026 | 2.5K | 24.6% | 2 | 760 | 7.5% | 5 |
| Feb 2026 | 1.8K | 21.9% | 2 | 580 | 7% | 5 |
| Mar 2026 | 1.8K | 21% | 2 | 680 | 8% | 5 |
| Apr 2026 | 2K | 21.2% | 2 | 630 | 6.8% | 5 |
| May 2026 | 2K | 18.9% | 3 | 740 | 6.8% | 5 |
| Jun 2026 | 2K | 18.9% | 3 | 790 | 7.5% | 5 |
| Jul 2026 | 2.3K | 18.9% | 4 | 750 | 6.2% | 5 |
| Aug 2026 | 2.2K | 19.3% | 3 | 680 | 6% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Malibu’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Malibu**: Measured on the search terms “malibu coconut rum”, “malibu rum”, “malibu rum 1l”, “malibu rum alcohol”, “malibu rum bottle”, “malibu rum cocktail”, “malibu rum cost”, “malibu spiced rum” and “pineapple rum malibu”, summed into one figure.
- **Sailor Jerry**: Measured on the search terms “rum sailor jerry spiced”, “sailor jerry”, “sailor jerry near me”, “sailor jerry nz”, “sailor jerry rum”, “sailor jerry tattoos”, “sailorjerry”, “sailorjerry com” and “sailorjerry rum”, summed into one figure.

- [Malibu profile](/demand/nz/brands/malibu)
- [Sailor Jerry profile](/demand/nz/brands/sailor-jerry)
- [All rum brands in New Zealand](/demand/nz/categories/nz-rum-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Malibu or Sailor Jerry?

In August 2026, Malibu had more branded searches than Sailor Jerry among rum brands in New Zealand. Malibu was estimated to have 2.2K branded searches compared to Sailor Jerry’s 680, and held a 19.3% Share of Search versus Sailor Jerry’s 6%.

## Cite this page

Brandwave. "Malibu vs Sailor Jerry: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/malibu-vs-sailor-jerry

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/malibu-vs-sailor-jerry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.