--- title: "Makita vs Veritas: Which is searched more in New Zealand?" description: "Is Makita or Veritas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/makita-vs-veritas-tools" publisher: "Brandwave" --- # Makita vs Veritas: Which is searched more in New Zealand? Is Makita or Veritas more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hand planer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Veritas - **Competitive set**: Hand planer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 44.1% - **Veritas Share of Search**: 0.15% ## Is Makita or Veritas more popular in search? - In September 2026, Makita had more branded searches than Veritas among hand planer brands in New Zealand. Makita had about 8,980 branded searches, while Veritas had 30. Makita made up 44.1% of all hand planer brand searches we track, and Veritas accounted for 0.15%. - Makita was ahead of Veritas in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among hand planer brands in New Zealand moved from 44.2% to 44.1%, and its estimated monthly branded searches moved from 7.2K to 9K. - Across the 12 months ending September 2026, Veritas’ share of searches among hand planer brands in New Zealand moved from 0.18% to 0.15%, and its estimated monthly branded searches held steady at 30. ## Top hand planer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Veritas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Veritas was listed before Makita in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stanley | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Lie-Nielsen | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Makita | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Festool | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Ryobi | 6th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about hand planer brands - Asked ChatGPT "Which hand planer brand should I buy in New Zealand?": 1. Stanley, 2. Lie-Nielsen, 3. Makita, 4. Ryobi - Asked ChatGPT "What are the best hand planer brands in New Zealand?": 1. Veritas, 2. Stanley, 3. Lie-Nielsen - Asked ChatGPT "What's the best hand planer brand in New Zealand for woodworking projects?": 1. Veritas, 2. Lie-Nielsen, 3. Stanley - Searched Google, AI Overview "hand planer nz": 1. Stanley, 2. Veritas - Searched Google, AI Overview "wood planer nz": 1. Stanley, 2. Makita, 3. Festool Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand hand planer brands in September 2026? - Estimated monthly branded searches for Makita in New Zealand rose 24.9% over 12 measured months, from 7.2K to 9K in September 2026. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Veritas estimated searches | Veritas Share of Search | Veritas rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.2K | 44.2% | 1 | 30 | 0.18% | 6 | | Nov 2025 | 7.1K | 36.1% | 2 | 20 | 0.1% | 6 | | Dec 2025 | 7.1K | 36.7% | 2 | 20 | 0.1% | 6 | | Jan 2026 | 7.1K | 41.7% | 2 | 20 | 0.12% | 6 | | Feb 2026 | 7.2K | 45.1% | 1 | 30 | 0.19% | 6 | | Mar 2026 | 7.2K | 40.9% | 2 | 40 | 0.23% | 6 | | Apr 2026 | 7.1K | 44.8% | 1 | 30 | 0.19% | 6 | | May 2026 | 7.2K | 47.1% | 1 | 30 | 0.2% | 6 | | Jun 2026 | 7.3K | 46.1% | 1 | 30 | 0.19% | 6 | | Jul 2026 | 7.2K | 46.7% | 1 | 30 | 0.19% | 6 | | Aug 2026 | 7.3K | 43.9% | 1 | 30 | 0.18% | 6 | | Sep 2026 | 9K | 44.1% | 1 | 30 | 0.15% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Veritas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita” and “makita planer”, summed into one figure. - **Veritas**: Measured on the search terms “veritas planes” and “veritas tools”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Veritas profile](/demand/nz/brands/veritas-tools) - [All hand planer brands in New Zealand](/demand/nz/categories/nz-hand-planer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Veritas more popular in search? In September 2026, Makita had more branded searches than Veritas among hand planer brands in New Zealand. Makita had about 8,980 branded searches, while Veritas had 30. Makita made up 44.1% of all hand planer brand searches we track, and Veritas accounted for 0.15%. ## Cite this page Brandwave. "Makita vs Veritas: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/makita-vs-veritas-tools This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makita-vs-veritas-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.