---
title: "Makita vs Ryobi: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Makita or Ryobi? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/makita-vs-ryobi"
publisher: "Brandwave"
---

# Makita vs Ryobi: Which is more popular by branded search in New Zealand?

Which is more popular in search, Makita or Ryobi? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Makita and Ryobi
- **Competitive set**: Power tool brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Makita Share of Search**: 27.5%
- **Ryobi Share of Search**: 19.4%

## Which is more popular in search, Makita or Ryobi?

- In August 2026, Makita had more branded searches than Ryobi among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to Ryobi’s 18.8K, and held a 27.5% Share of Search versus Ryobi’s 19.4%.
- The lead changed hands 2 times in the 11 months ending August 2026: Ryobi took it in November 2025, Makita took it in February 2026.
- Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand moved from 30.1% to 27.5%, and its estimated monthly branded searches moved from 28.1K to 26.6K.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among power tool brands in New Zealand moved from 25.3% to 19.4%, and its estimated monthly branded searches moved from 23.6K to 18.8K.

## How did search popularity change for New Zealand power tool brands in August 2026?

- In August 2026, Ryobi gained estimated Share of Search among power tool brands in New Zealand, from 18.3% to 19.4%.
- In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%.

## Month by month

| Month | Makita estimated searches | Makita Share of Search | Makita rank | Ryobi estimated searches | Ryobi Share of Search | Ryobi rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 28.1K | 30.1% | 1 | 23.6K | 25.3% | 2 |
| Nov 2025 | 29.6K | 27.7% | 2 | 31.3K | 29.3% | 1 |
| Dec 2025 | 27K | 27.7% | 2 | 29.2K | 30% | 1 |
| Jan 2026 | 25.2K | 28.3% | 2 | 25.3K | 28.5% | 1 |
| Feb 2026 | 25.3K | 29.7% | 1 | 21.2K | 24.9% | 2 |
| Mar 2026 | 25K | 28.7% | 1 | 21.7K | 24.9% | 2 |
| Apr 2026 | 24.1K | 28.9% | 1 | 20.3K | 24.4% | 2 |
| May 2026 | 24.6K | 28.9% | 1 | 17.3K | 20.3% | 3 |
| Jun 2026 | 25.2K | 28.5% | 1 | 16.1K | 18.2% | 3 |
| Jul 2026 | 24.2K | 28.2% | 1 | 15.7K | 18.3% | 3 |
| Aug 2026 | 26.6K | 27.5% | 1 | 18.8K | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Makita**: Measured on the search terms “makita”, “makita 18v battery”, “makita 40v”, “makita battery”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita co nz”, “makita drill”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita near me”, “makita nz”, “makita online”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi 18v battery”, “ryobi 36v battery”, “ryobi battery”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi co nz”, “ryobi drill”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi line trimmer”, “ryobi nailer”, “ryobi near me”, “ryobi nz”, “ryobi online”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure.

- [Makita profile](/demand/nz/brands/makita)
- [Ryobi profile](/demand/nz/brands/ryobi)
- [All power tool brands in New Zealand](/demand/nz/categories/nz-power-tool-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Makita or Ryobi?

In August 2026, Makita had more branded searches than Ryobi among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to Ryobi’s 18.8K, and held a 27.5% Share of Search versus Ryobi’s 19.4%.

## Cite this page

Brandwave. "Makita vs Ryobi: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/makita-vs-ryobi

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makita-vs-ryobi. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
