--- title: "Makita vs Rover: Which is searched more in New Zealand?" description: "Is Makita or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/makita-vs-rover-mowers" publisher: "Brandwave" --- # Makita vs Rover: Which is searched more in New Zealand? Is Makita or Rover more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Lawn mower brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Rover - **Competitive set**: Lawn mower brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 2.9% - **Rover Share of Search**: 0.5% ## Is Makita or Rover more popular in search? - In September 2026, Makita had more branded searches than Rover among lawn mower brands in New Zealand. Makita had about 1,300 branded searches, while Rover had 220. Makita made up 2.9% of all lawn mower brand searches we track, and Rover accounted for 0.5%. - Makita was ahead of Rover in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among lawn mower brands in New Zealand moved from 3.3% to 2.9%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Rover’s share of searches among lawn mower brands in New Zealand moved from 0.61% to 0.5%, and its estimated monthly branded searches moved from 300 to 220. ## Top lawn mower brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Rover was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Makita was listed before Rover in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Honda Power Equipment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Stihl | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Masport | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Victa | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Makita | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Ryobi | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Rover | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Husqvarna | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Cub Cadet | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Greenworks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lawn mower brands - Asked ChatGPT "Which lawn mower brand should I buy in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Victa, 4. Makita - Asked ChatGPT "What are the best lawn mower brands in New Zealand?": 1. Honda Power Equipment, 2. Masport, 3. Stihl, 4. Makita, 5. Victa, 6. Husqvarna - Asked ChatGPT "What's the best lawn mower brand in New Zealand for a medium backyard?": 1. Honda Power Equipment, 2. Masport, 3. Makita - Searched Google, AI Overview "ride on mower nz": 1. Stihl, 2. Victa, 3. Rover, 4. Husqvarna, 5. Cub Cadet - Searched Google, AI Overview "cordless lawn mower": 1. Stihl, 2. Ryobi, 3. Makita Not named in any answer: Greenworks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand lawn mower brands in September 2026? - In September 2026, Makita gained share of searches among lawn mower brands in New Zealand, from 2.3% to 2.9%. - Estimated monthly branded searches for Rover in New Zealand fell 26.7% over 12 measured months, from 300 to 220 in September 2026. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Rover estimated searches | Rover Share of Search | Rover rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 3.3% | 5 | 300 | 0.61% | 10 | | Nov 2025 | 1.9K | 3.4% | 5 | 310 | 0.55% | 10 | | Dec 2025 | 1.3K | 2.6% | 5 | 310 | 0.63% | 9 | | Jan 2026 | 1K | 2.2% | 6 | 300 | 0.65% | 9 | | Feb 2026 | 1K | 2.3% | 6 | 300 | 0.68% | 10 | | Mar 2026 | 1K | 2.4% | 5 | 230 | 0.54% | 10 | | Apr 2026 | 1K | 2.4% | 5 | 250 | 0.6% | 10 | | May 2026 | 720 | 1.8% | 5 | 200 | 0.51% | 9 | | Jun 2026 | 720 | 2.1% | 5 | 140 | 0.4% | 10 | | Jul 2026 | 590 | 1.7% | 5 | 120 | 0.36% | 10 | | Aug 2026 | 880 | 2.3% | 5 | 160 | 0.43% | 10 | | Sep 2026 | 1.3K | 2.9% | 5 | 220 | 0.5% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Rover’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita lawn mower” and “makita mower”, summed into one figure. - **Rover**: Measured on the search terms “rover chainsaw”, “rover lawn mower”, “rover mower” and “rover ride mower”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Rover profile](/demand/nz/brands/rover-mowers) - [All lawn mower brands in New Zealand](/demand/nz/categories/nz-lawn-mower-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Rover more popular in search? In September 2026, Makita had more branded searches than Rover among lawn mower brands in New Zealand. Makita had about 1,300 branded searches, while Rover had 220. Makita made up 2.9% of all lawn mower brand searches we track, and Rover accounted for 0.5%. ## Cite this page Brandwave. "Makita vs Rover: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/makita-vs-rover-mowers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makita-vs-rover-mowers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.