--- title: "Makita vs RIDGID: Which is searched more in New Zealand?" description: "Is Makita or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/makita-vs-ridgid" publisher: "Brandwave" --- # Makita vs RIDGID: Which is searched more in New Zealand? Is Makita or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and RIDGID - **Competitive set**: Pipe cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 46.1% - **RIDGID Share of Search**: 1.1% ## Is Makita or RIDGID more popular in search? - In September 2026, Makita had more branded searches than RIDGID among pipe cutter brands in New Zealand. Makita had about 9,210 branded searches, while RIDGID had 210. Makita made up 46.1% of all pipe cutter brand searches we track, and RIDGID accounted for 1.1%. - Makita was ahead of RIDGID in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand moved from 47.8% to 46.1%, and its estimated monthly branded searches moved from 7.7K to 9.2K. - Across the 12 months ending September 2026, RIDGID’s share of searches among pipe cutter brands in New Zealand moved from 0.86% to 1.1%, and its estimated monthly branded searches moved from 140 to 210. ## Top pipe cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rothenberger | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Irwin | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pipe cutter brands - Asked ChatGPT "Which pipe cutter brand should I buy in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Irwin - Asked ChatGPT "What are the best pipe cutter brands in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Milwaukee, 5. Irwin - Asked ChatGPT "What's the best pipe cutter brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Rothenberger, 3. Milwaukee - Searched Google, AI Overview "pipe cutter for copper": 1. Milwaukee, 2. DeWalt - Searched Google, AI Overview "best pipe cutter": 1. RIDGID, 2. Knipex Not named in any answer: Makita. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe cutter brands in September 2026? - In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%. - In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | RIDGID estimated searches | RIDGID Share of Search | RIDGID rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.7K | 47.8% | 1 | 140 | 0.86% | 6 | | Nov 2025 | 7.8K | 42.8% | 1 | 140 | 0.77% | 6 | | Dec 2025 | 7.8K | 48.1% | 1 | 90 | 0.56% | 6 | | Jan 2026 | 7.6K | 49.4% | 1 | 110 | 0.71% | 6 | | Feb 2026 | 7.6K | 47.4% | 1 | 110 | 0.68% | 6 | | Mar 2026 | 7.6K | 44.9% | 1 | 140 | 0.83% | 6 | | Apr 2026 | 7.6K | 46.8% | 1 | 140 | 0.86% | 6 | | May 2026 | 7.7K | 43.6% | 1 | 140 | 0.79% | 6 | | Jun 2026 | 7.7K | 40.3% | 1 | 140 | 0.73% | 6 | | Jul 2026 | 7.5K | 42.8% | 1 | 210 | 1.2% | 6 | | Aug 2026 | 7.7K | 38.8% | 1 | 140 | 0.71% | 6 | | Sep 2026 | 9.2K | 46.1% | 1 | 210 | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita hedge cutter” and “makita tool”, summed into one figure. - **RIDGID**: Measured on the search term “ridgid”. - [Makita profile](/demand/nz/brands/makita) - [RIDGID profile](/demand/nz/brands/ridgid) - [All pipe cutter brands in New Zealand](/demand/nz/categories/nz-pipe-cutter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or RIDGID more popular in search? In September 2026, Makita had more branded searches than RIDGID among pipe cutter brands in New Zealand. Makita had about 9,210 branded searches, while RIDGID had 210. Makita made up 46.1% of all pipe cutter brand searches we track, and RIDGID accounted for 1.1%. ## Cite this page Brandwave. "Makita vs RIDGID: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/makita-vs-ridgid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makita-vs-ridgid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.