---
title: "Makita vs Metabo: Which is searched more in New Zealand?"
description: "Is Makita or Metabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chasing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/makita-vs-metabo"
publisher: "Brandwave"
---

# Makita vs Metabo: Which is searched more in New Zealand?

Is Makita or Metabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chasing machine brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Makita and Metabo
- **Competitive set**: Chasing machine brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Makita Share of Search**: 52.4%
- **Metabo Share of Search**: 1.5%

## Is Makita or Metabo more popular in search?

- In September 2026, Makita had more branded searches than Metabo among chasing machine brands in New Zealand. Makita had about 9,100 branded searches, while Metabo had 260. Makita made up 52.4% of all chasing machine brand searches we track, and Metabo accounted for 1.5%.
- Makita was ahead of Metabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand moved from 53.3% to 52.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
- Across the 12 months ending September 2026, Metabo’s share of searches among chasing machine brands in New Zealand held steady at 1.5%, and its estimated monthly branded searches moved from 210 to 260.

## Top chasing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Metabo was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Makita and Metabo were each listed first in two of the four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Metabo | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| AGP | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chasing machine brands

- Asked ChatGPT "Which chasing machine brand should I buy in New Zealand?": 1. Makita, 2. Metabo, 3. AGP
- Asked ChatGPT "What are the best chasing machine brands in New Zealand?": 1. Metabo, 2. Bosch, 3. Makita, 4. AGP
- Asked ChatGPT "What's the best chasing machine brand in New Zealand for wall groove cutting?": 1. Bosch, 2. Makita, 3. AGP
- Searched Google, AI Overview "wall chasing machine": 1. Metabo, 2. Makita
- Searched Google, AI Overview "concrete groove cutter": 1. Makita

Not named in any answer: DeWalt and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand chasing machine brands in September 2026?

- In September 2026, Makita gained share of searches among chasing machine brands in New Zealand, from 45.8% to 52.4%.
- Estimated monthly branded searches for Metabo in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

## Month by month

| Month | Makita estimated searches | Makita Share of Search | Makita rank | Metabo estimated searches | Metabo Share of Search | Metabo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 7.6K | 53.3% | 1 | 210 | 1.5% | 4 |
| Nov 2025 | 7.6K | 46.5% | 1 | 210 | 1.3% | 4 |
| Dec 2025 | 7.6K | 53.1% | 1 | 210 | 1.5% | 4 |
| Jan 2026 | 7.5K | 54.6% | 1 | 210 | 1.5% | 4 |
| Feb 2026 | 7.5K | 52.2% | 1 | 260 | 1.8% | 4 |
| Mar 2026 | 7.5K | 51.4% | 1 | 260 | 1.8% | 4 |
| Apr 2026 | 7.5K | 53% | 1 | 260 | 1.8% | 4 |
| May 2026 | 7.6K | 50.9% | 1 | 210 | 1.4% | 4 |
| Jun 2026 | 7.6K | 47.5% | 1 | 260 | 1.6% | 4 |
| Jul 2026 | 7.5K | 51% | 1 | 210 | 1.4% | 4 |
| Aug 2026 | 7.6K | 45.8% | 1 | 210 | 1.3% | 4 |
| Sep 2026 | 9.1K | 52.4% | 1 | 260 | 1.5% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Makita’s and Metabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Metabo**: Measured on the search term “metabo”.

- [Makita profile](/demand/nz/brands/makita)
- [Metabo profile](/demand/nz/brands/metabo)
- [All chasing machine brands in New Zealand](/demand/nz/categories/nz-chasing-machine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Makita or Metabo more popular in search?

In September 2026, Makita had more branded searches than Metabo among chasing machine brands in New Zealand. Makita had about 9,100 branded searches, while Metabo had 260. Makita made up 52.4% of all chasing machine brand searches we track, and Metabo accounted for 1.5%.

## Cite this page

Brandwave. "Makita vs Metabo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/makita-vs-metabo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makita-vs-metabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
