--- title: "Makeup by Mario vs Rare Beauty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Makeup by Mario or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/makeup-by-mario-vs-rare-beauty" publisher: "Brandwave" --- # Makeup by Mario vs Rare Beauty: Which is more popular by branded search in New Zealand? Which is more popular in search, Makeup by Mario or Rare Beauty? Compare estimated monthly branded-search demand and Share of Search inside the Makeup and cosmetics brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makeup by Mario and Rare Beauty - **Competitive set**: Makeup and cosmetics brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Makeup by Mario Share of Search**: 0.92% - **Rare Beauty Share of Search**: 2.3% ## Which is more popular in search, Makeup by Mario or Rare Beauty? - In August 2026, Rare Beauty had more branded searches than Makeup by Mario among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Makeup by Mario’s 1.6K, and held a 2.3% Share of Search versus Makeup by Mario’s 0.92%. - Rare Beauty was ahead of Makeup by Mario in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Makeup by Mario’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 1.1% to 0.92%, and its estimated monthly branded searches held steady at 1.6K. - Across the 11 months ending August 2026, Rare Beauty’s estimated Share of Search among makeup and cosmetics brands in New Zealand moved from 2.8% to 2.3%, and its estimated monthly branded searches moved from 4.3K to 3.9K. ## How did search popularity change for New Zealand makeup and cosmetics brands in August 2026? - In August 2026, Makeup by Mario fell from 24th to 25th among makeup and cosmetics brands in New Zealand. - In August 2026, Rare Beauty fell from 13th to 14th among makeup and cosmetics brands in New Zealand. ## Month by month | Month | Makeup by Mario estimated searches | Makeup by Mario Share of Search | Makeup by Mario rank | Rare Beauty estimated searches | Rare Beauty Share of Search | Rare Beauty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.1% | 24 | 4.3K | 2.8% | 10 | | Nov 2025 | 2K | 1% | 22 | 4.5K | 2.4% | 12 | | Dec 2025 | 1.7K | 0.96% | 22 | 3.9K | 2.2% | 11 | | Jan 2026 | 1.5K | 1.1% | 24 | 3.3K | 2.4% | 13 | | Feb 2026 | 1K | 0.83% | 26 | 3.2K | 2.5% | 11 | | Mar 2026 | 1.5K | 1.1% | 24 | 2.9K | 2.1% | 13 | | Apr 2026 | 1.5K | 1.1% | 23 | 3.5K | 2.6% | 10 | | May 2026 | 1.6K | 1% | 26 | 3.9K | 2.5% | 12 | | Jun 2026 | 1.4K | 0.95% | 25 | 3.7K | 2.5% | 13 | | Jul 2026 | 1.9K | 1.1% | 24 | 4.2K | 2.5% | 13 | | Aug 2026 | 1.6K | 0.92% | 25 | 3.9K | 2.3% | 14 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Makeup by Mario’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makeup by Mario**: Measured on the search terms “makeup by mario”, “makeup by mario bronzer”, “makeup by mario brushes”, “makeup by mario eye palette”, “makeup by mario eye shadow palette”, “makeup by mario eyeshadow palette”, “makeup by mario f4 brush”, “makeup by mario foundation”, “makeup by mario master mattes eye shadow palette”, “makeup by mario master mattes eyeshadow palette”, “makeup by mario nz” and “makeup by mario palette”, summed into one figure. - **Rare Beauty**: Measured on the search terms “rare beauty”, “rare beauty blush”, “rare beauty brow gel”, “rare beauty foundation”, “rare beauty highlighter”, “rare beauty lipstick”, “rare beauty makeup”, “rare beauty mascara”, “rare beauty nz” and “rare beauty soft pinch liquid blush”, summed into one figure. - [Makeup by Mario profile](/demand/nz/brands/makeup-by-mario) - [Rare Beauty profile](/demand/nz/brands/rare-beauty) - [All makeup and cosmetics brands in New Zealand](/demand/nz/categories/nz-makeup-brands): The set both shares are measured inside, 33 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Makeup by Mario or Rare Beauty? In August 2026, Rare Beauty had more branded searches than Makeup by Mario among makeup and cosmetics brands in New Zealand. Rare Beauty was estimated to have 3.9K branded searches compared to Makeup by Mario’s 1.6K, and held a 2.3% Share of Search versus Makeup by Mario’s 0.92%. ## Cite this page Brandwave. "Makeup by Mario vs Rare Beauty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/makeup-by-mario-vs-rare-beauty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/makeup-by-mario-vs-rare-beauty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.