--- title: "Make-A-Wish NZ vs Variety: Which is searched more in New Zealand?" description: "Is Make-A-Wish NZ or Variety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-variety-nz" publisher: "Brandwave" --- # Make-A-Wish NZ vs Variety: Which is searched more in New Zealand? Is Make-A-Wish NZ or Variety more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Make-A-Wish NZ and Variety - **Competitive set**: Child and family charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Make-A-Wish NZ Share of Search**: 2.3% - **Variety Share of Search**: 12.6% ## Is Make-A-Wish NZ or Variety more popular in search? - In September 2026, Variety had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. Variety had about 1,440 branded searches, while Make-A-Wish NZ had 260. Variety made up 12.6% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. - Variety was ahead of Make-A-Wish NZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Variety’s share of searches among child and family charities in New Zealand moved from 10.4% to 12.6%, and its estimated monthly branded searches moved from 1.1K to 1.4K. ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Variety was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Make-A-Wish NZ did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Variety gained share of searches among child and family charities in New Zealand, from 9.5% to 12.6%. - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. ## Month by month | Month | Make-A-Wish NZ estimated searches | Make-A-Wish NZ Share of Search | Make-A-Wish NZ rank | Variety estimated searches | Variety Share of Search | Variety rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 3% | 7 | 1.1K | 10.4% | 3 | | Nov 2025 | 260 | 2.3% | 8 | 2.1K | 18.8% | 2 | | Dec 2025 | 260 | 2.8% | 7 | 1.8K | 18.8% | 2 | | Jan 2026 | 260 | 2.8% | 8 | 1.4K | 15.2% | 3 | | Feb 2026 | 260 | 2.7% | 8 | 2.1K | 21.9% | 2 | | Mar 2026 | 320 | 2.8% | 7 | 1.8K | 15.7% | 3 | | Apr 2026 | 320 | 3.5% | 7 | 1.1K | 12.4% | 3 | | May 2026 | 260 | 2.3% | 7 | 1.5K | 13.1% | 3 | | Jun 2026 | 320 | 2.8% | 7 | 1.8K | 15.5% | 3 | | Jul 2026 | 320 | 2.8% | 8 | 1.8K | 15.6% | 3 | | Aug 2026 | 320 | 2.7% | 7 | 1.1K | 9.5% | 3 | | Sep 2026 | 260 | 2.3% | 7 | 1.4K | 12.6% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Make-A-Wish NZ’s and Variety’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Make-A-Wish NZ**: Measured on the search terms “make a wish foundation nz”, “make a wish new zealand” and “make a wish nz”, summed into one figure. - **Variety**: Measured on the search terms “variety charity nz”, “variety club nz”, “variety nz” and “variety nz charity”, summed into one figure. - [Make-A-Wish NZ profile](/demand/nz/brands/make-a-wish-nz) - [Variety profile](/demand/nz/brands/variety-nz) - [All child and family charities in New Zealand](/demand/nz/categories/nz-child-and-family-charities): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Make-A-Wish NZ or Variety more popular in search? In September 2026, Variety had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. Variety had about 1,440 branded searches, while Make-A-Wish NZ had 260. Variety made up 12.6% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. ## Cite this page Brandwave. "Make-A-Wish NZ vs Variety: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-variety-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-variety-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.