--- title: "Make-A-Wish NZ vs Plunket: Which is searched more in New Zealand?" description: "Is Make-A-Wish NZ or Plunket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-plunket" publisher: "Brandwave" --- # Make-A-Wish NZ vs Plunket: Which is searched more in New Zealand? Is Make-A-Wish NZ or Plunket more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Child and family charities set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Make-A-Wish NZ and Plunket - **Competitive set**: Child and family charities - **Market**: New Zealand - **Month measured**: Sep 2026 - **Make-A-Wish NZ Share of Search**: 2.3% - **Plunket Share of Search**: 43.9% ## Is Make-A-Wish NZ or Plunket more popular in search? - In September 2026, Plunket had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Make-A-Wish NZ had 260. Plunket made up 43.9% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. - Plunket was ahead of Make-A-Wish NZ in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Make-A-Wish NZ’s share of searches among child and family charities in New Zealand moved from 3% to 2.3%, and its estimated monthly branded searches moved from 320 to 260. - Across the 12 months ending September 2026, Plunket’s share of searches among child and family charities in New Zealand moved from 40.5% to 43.9%, and its estimated monthly branded searches moved from 4.3K to 5K. ## Top child and family charities in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Plunket was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Make-A-Wish NZ did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Barnardos Early Learning | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | KidsCan | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Variety | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Plunket | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | ChildFund New Zealand | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Ronald McDonald House Charities | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | IHC New Zealand | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Starship Foundation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Make-A-Wish NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about child and family charities - Asked ChatGPT "Which child and family charity should I join in New Zealand?": 1. Barnardos Early Learning, 2. Plunket - Asked ChatGPT "What are the best child and family charities in New Zealand?": 1. KidsCan, 2. Barnardos Early Learning, 3. Variety, 4. Ronald McDonald House Charities, 5. ChildFund New Zealand - Asked ChatGPT "What's the best child and family charity in New Zealand for supporting children?": 1. Variety, 2. KidsCan, 3. Barnardos Early Learning, 4. ChildFund New Zealand - Searched Google, AI Overview "family support charity": named none of the brands we track Not named in any answer: IHC New Zealand, Starship Foundation and Make-A-Wish NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand child and family charities in September 2026? - In September 2026, Plunket lost share of searches among child and family charities in New Zealand, from 50.6% to 43.9%. - Make-A-Wish NZ’s share of searches among child and family charities in New Zealand has lost ground for 3 months in a row, from 2.8% to 2.3% in September 2026. ## Month by month | Month | Make-A-Wish NZ estimated searches | Make-A-Wish NZ Share of Search | Make-A-Wish NZ rank | Plunket estimated searches | Plunket Share of Search | Plunket rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 320 | 3% | 7 | 4.3K | 40.5% | 1 | | Nov 2025 | 260 | 2.3% | 8 | 4.3K | 38% | 1 | | Dec 2025 | 260 | 2.8% | 7 | 3.4K | 35.8% | 1 | | Jan 2026 | 260 | 2.8% | 8 | 3.5K | 38% | 1 | | Feb 2026 | 260 | 2.7% | 8 | 2.9K | 30.4% | 1 | | Mar 2026 | 320 | 2.8% | 7 | 3.7K | 31.9% | 1 | | Apr 2026 | 320 | 3.5% | 7 | 3.6K | 39% | 1 | | May 2026 | 260 | 2.3% | 7 | 4.4K | 39% | 1 | | Jun 2026 | 320 | 2.8% | 7 | 4.3K | 38.1% | 1 | | Jul 2026 | 320 | 2.8% | 8 | 5.1K | 44.3% | 1 | | Aug 2026 | 320 | 2.7% | 7 | 6K | 50.6% | 1 | | Sep 2026 | 260 | 2.3% | 7 | 5K | 43.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Make-A-Wish NZ’s and Plunket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Make-A-Wish NZ**: Measured on the search terms “make a wish foundation nz”, “make a wish new zealand” and “make a wish nz”, summed into one figure. - **Plunket**: Measured on the search terms “plunket dunedin”, “plunket line”, “plunket lower hutt”, “plunket palmerston north”, “plunket papakura”, “plunket queenstown”, “plunket rotorua”, “plunketline”, “plunketline 0800” and “plunketline number”, summed into one figure. - [Make-A-Wish NZ profile](/demand/nz/brands/make-a-wish-nz) - [Plunket profile](/demand/nz/brands/plunket) - [All child and family charities in New Zealand](/demand/nz/categories/nz-child-and-family-charities): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Make-A-Wish NZ or Plunket more popular in search? In September 2026, Plunket had more branded searches than Make-A-Wish NZ among child and family charities in New Zealand. Plunket had about 5,030 branded searches, while Make-A-Wish NZ had 260. Plunket made up 43.9% of all child and family charity searches we track, and Make-A-Wish NZ accounted for 2.3%. ## Cite this page Brandwave. "Make-A-Wish NZ vs Plunket: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-plunket This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/make-a-wish-nz-vs-plunket. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.