--- title: "Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more in New Zealand?" description: "Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maison-francis-kurkdjian-vs-viktor-and-rolf" publisher: "Brandwave" --- # Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more in New Zealand? Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fragrance brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maison Francis Kurkdjian and Viktor&Rolf - **Competitive set**: Fragrance brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maison Francis Kurkdjian Share of Search**: 0.75% - **Viktor&Rolf Share of Search**: 0.29% ## Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? - In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Maison Francis Kurkdjian had about 1,000 branded searches, while Viktor&Rolf had 390. Maison Francis Kurkdjian made up 0.75% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.29%. - Maison Francis Kurkdjian was ahead of Viktor&Rolf in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in New Zealand moved from 0.72% to 0.75%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Viktor&Rolf’s share of searches among fragrance brands in New Zealand moved from 0.34% to 0.29%, and its estimated monthly branded searches moved from 410 to 390. ## Top fragrance brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maison Francis Kurkdjian was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Viktor&Rolf did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dior Beauty | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Chanel | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Tom Ford | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Maison Francis Kurkdjian | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Yves Saint Laurent | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Versace | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Jo Malone | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | Rabanne | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Le Labo | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Gucci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carolina Herrera | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viktor&Rolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about fragrance brands - Asked ChatGPT "Which fragrance brand should I buy in New Zealand?": 1. Dior Beauty, 2. Versace, 3. Chanel, 4. Jo Malone - Asked ChatGPT "What are the best fragrance brands in New Zealand?": 1. Dior Beauty, 2. Chanel, 3. Tom Ford, 4. Maison Francis Kurkdjian, 5. Jo Malone, 6. Le Labo - Asked ChatGPT "What's the best fragrance brand in New Zealand for everyday wear?": 1. Versace - Searched Google, AI Overview "best fragrance brands": 1. Maison Francis Kurkdjian, 2. Chanel, 3. Dior Beauty, 4. Yves Saint Laurent, 5. Tom Ford, 6. Le Labo, 7. Jo Malone - Searched Google, AI Overview "perfume brands nz": 1. Tom Ford, 2. Rabanne, 3. Yves Saint Laurent Not named in any answer: Gucci, Carolina Herrera and Viktor&Rolf. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand fragrance brands in September 2026? - Estimated monthly branded searches for Maison Francis Kurkdjian in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | Maison Francis Kurkdjian estimated searches | Maison Francis Kurkdjian Share of Search | Maison Francis Kurkdjian rank | Viktor&Rolf estimated searches | Viktor&Rolf Share of Search | Viktor&Rolf rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.72% | 11 | 410 | 0.34% | 12 | | Nov 2025 | 720 | 0.51% | 11 | 530 | 0.37% | 12 | | Dec 2025 | 1K | 0.61% | 11 | 610 | 0.37% | 12 | | Jan 2026 | 720 | 0.63% | 11 | 430 | 0.37% | 12 | | Feb 2026 | 720 | 0.72% | 11 | 290 | 0.29% | 12 | | Mar 2026 | 720 | 0.67% | 11 | 430 | 0.4% | 12 | | Apr 2026 | 720 | 0.65% | 11 | 300 | 0.27% | 12 | | May 2026 | 720 | 0.55% | 11 | 450 | 0.35% | 12 | | Jun 2026 | 720 | 0.58% | 11 | 320 | 0.26% | 12 | | Jul 2026 | 590 | 0.51% | 11 | 450 | 0.39% | 12 | | Aug 2026 | 720 | 0.53% | 11 | 490 | 0.36% | 12 | | Sep 2026 | 1K | 0.75% | 11 | 390 | 0.29% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maison Francis Kurkdjian**: Measured on the search term “maison francis kurkdjian”. - **Viktor&Rolf**: Measured on the search terms “viktor&rolf flowerbomb perfume”, “viktor&rolf fragrance”, “viktor&rolf perfume”, “viktorrolf” and “viktorrolf perfume”, summed into one figure. - [Maison Francis Kurkdjian profile](/demand/nz/brands/maison-francis-kurkdjian) - [Viktor&Rolf profile](/demand/nz/brands/viktor-and-rolf) - [All fragrance brands in New Zealand](/demand/nz/categories/nz-fragrance-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search? In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands in New Zealand. Maison Francis Kurkdjian had about 1,000 branded searches, while Viktor&Rolf had 390. Maison Francis Kurkdjian made up 0.75% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.29%. ## Cite this page Brandwave. "Maison Francis Kurkdjian vs Viktor&Rolf: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maison-francis-kurkdjian-vs-viktor-and-rolf This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maison-francis-kurkdjian-vs-viktor-and-rolf. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.