--- title: "Maisey Harris & Co vs PKF: Which is searched more in New Zealand?" description: "Is Maisey Harris & Co or PKF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maisey-harris-vs-pkf-nz" publisher: "Brandwave" --- # Maisey Harris & Co vs PKF: Which is searched more in New Zealand? Is Maisey Harris & Co or PKF more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maisey Harris & Co and PKF - **Competitive set**: Hamilton accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maisey Harris & Co Share of Search**: 16.7% - **PKF Share of Search**: 40.5% ## Is Maisey Harris & Co or PKF more popular in search? - In September 2026, PKF had more branded searches than Maisey Harris & Co among Hamilton accounting firms in New Zealand. PKF had about 170 branded searches, while Maisey Harris & Co had 70. PKF made up 40.5% of all Hamilton accounting firm searches we track, and Maisey Harris & Co accounted for 16.7%. - PKF was ahead of Maisey Harris & Co in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maisey Harris & Co’s share of searches among Hamilton accounting firms in New Zealand moved from 15.6% to 16.7%, and its estimated monthly branded searches held steady at 70. - Across the 12 months ending September 2026, PKF’s share of searches among Hamilton accounting firms in New Zealand moved from 46.7% to 40.5%, and its estimated monthly branded searches moved from 210 to 170. ## Top Hamilton accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Maisey Harris & Co appeared in all three answers. PKF was mentioned in two out of three: in two of the three ChatGPT answers. Maisey Harris & Co was listed before PKF in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Maisey Harris & Co | 1st | 3 of 3 | 3 of 3 | | SBA | 2nd | 3 of 3 | 3 of 3 | | Slater Chartered Accountants | 3rd | 3 of 3 | 3 of 3 | | Coombe Smith | 4th | 2 of 3 | 2 of 3 | | Auctus | 5th | 1 of 3 | 1 of 3 | | PKF | 6th | 2 of 3 | 2 of 3 | | Hayward & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hamilton accounting firms - Asked ChatGPT "Which accounting firm should I hire in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants, 4. Coombe Smith, 5. PKF - Asked ChatGPT "What are the best accounting firms in Hamilton, New Zealand?": 1. Maisey Harris & Co, 2. Auctus, 3. SBA, 4. Coombe Smith, 5. Slater Chartered Accountants, 6. PKF - Asked ChatGPT "What's the best accounting firm in Hamilton, New Zealand for a small business?": 1. Maisey Harris & Co, 2. SBA, 3. Slater Chartered Accountants Not named in any answer: Hayward & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hamilton accounting firms in September 2026? - In September 2026, SBA overtook Auctus and Maisey Harris & Co to rank 2nd among Hamilton accounting firms in New Zealand, with 19% of the searches. - In September 2026, PKF gained share of searches among Hamilton accounting firms in New Zealand, from 30.9% to 40.5%. ## Month by month | Month | Maisey Harris & Co estimated searches | Maisey Harris & Co Share of Search | Maisey Harris & Co rank | PKF estimated searches | PKF Share of Search | PKF rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 15.6% | 3 | 210 | 46.7% | 1 | | Nov 2025 | 70 | 17.1% | 2 | 210 | 51.2% | 1 | | Dec 2025 | 30 | 10.7% | 3 | 170 | 60.7% | 1 | | Jan 2026 | 40 | 11.8% | 4 | 170 | 50% | 1 | | Feb 2026 | 50 | 11.6% | 2 | 260 | 60.5% | 1 | | Mar 2026 | 70 | 11.5% | 3 | 320 | 52.5% | 1 | | Apr 2026 | 110 | 22.4% | 2 | 260 | 53.1% | 1 | | May 2026 | 70 | 15.2% | 2 | 260 | 56.5% | 1 | | Jun 2026 | 70 | 15.6% | 2 | 260 | 57.8% | 1 | | Jul 2026 | 70 | 17.5% | 2 | 210 | 52.5% | 1 | | Aug 2026 | 90 | 16.4% | 3 | 170 | 30.9% | 1 | | Sep 2026 | 70 | 16.7% | 3 | 170 | 40.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maisey Harris & Co’s and PKF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maisey Harris & Co**: Measured on the search term “maisey harris”. - **PKF**: Measured on the search term “pkf hamilton”. - [Maisey Harris & Co profile](/demand/nz/brands/maisey-harris) - [PKF profile](/demand/nz/brands/pkf-nz) - [All Hamilton accounting firms in New Zealand](/demand/nz/locations/hamilton/accounting-firms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maisey Harris & Co or PKF more popular in search? In September 2026, PKF had more branded searches than Maisey Harris & Co among Hamilton accounting firms in New Zealand. PKF had about 170 branded searches, while Maisey Harris & Co had 70. PKF made up 40.5% of all Hamilton accounting firm searches we track, and Maisey Harris & Co accounted for 16.7%. ## Cite this page Brandwave. "Maisey Harris & Co vs PKF: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maisey-harris-vs-pkf-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maisey-harris-vs-pkf-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.