--- title: "Mainly Cars vs McVerry Crawford Motor Group: Which is searched more in New Zealand?" description: "Is Mainly Cars or McVerry Crawford Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mainly-cars-vs-mcverry-crawford-motor-group" publisher: "Brandwave" --- # Mainly Cars vs McVerry Crawford Motor Group: Which is searched more in New Zealand? Is Mainly Cars or McVerry Crawford Motor Group more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Palmerston North used car dealerships set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mainly Cars and McVerry Crawford Motor Group - **Competitive set**: Palmerston North used car dealerships - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mainly Cars Share of Search**: 13.8% - **McVerry Crawford Motor Group Share of Search**: 14.2% ## Is Mainly Cars or McVerry Crawford Motor Group more popular in search? - In September 2026, Mainly Cars and McVerry Crawford Motor Group were level in searches among Palmerston North used car dealerships in New Zealand, with an estimated 320 versus 330 branded searches, at 13.8% and 14.2% of the total. - McVerry Crawford Motor Group was ahead of Mainly Cars in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mainly Cars’ share of searches among Palmerston North used car dealerships in New Zealand moved from 9.3% to 13.8%, and its estimated monthly branded searches moved from 170 to 320. - Across the 12 months ending September 2026, McVerry Crawford Motor Group’s share of searches among Palmerston North used car dealerships in New Zealand moved from 17.6% to 14.2%, and its estimated monthly branded searches moved from 320 to 330. ## Top Palmerston North used car dealerships in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, McVerry Crawford Motor Group was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mainly Cars was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. McVerry Crawford Motor Group was listed before Mainly Cars in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Greenland Auto Group | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | McVerry Crawford Motor Group | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Terans Auto Traders | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | ORIX Vehicle Sales | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Mainly Cars | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Turners Cars Palmerston North | 6th | 2 of 3 | 1 of 1 | 3 of 4 | | Ian Humphrey Motors | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Imported Carz | 8th | 1 of 3 | 1 of 1 | 2 of 4 | | Yes Cars | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | | Japan Cars | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Palmerston North used car dealerships - Asked ChatGPT "Which used car dealership should I shop at in Palmerston North, New Zealand?": 1. McVerry Crawford Motor Group, 2. Greenland Auto Group, 3. ORIX Vehicle Sales, 4. Imported Carz - Asked ChatGPT "What are the best used car dealerships in Palmerston North, New Zealand?": 1. Mainly Cars, 2. Terans Auto Traders, 3. ORIX Vehicle Sales, 4. Greenland Auto Group, 5. Ian Humphrey Motors, 6. Turners Cars Palmerston North, 7. McVerry Crawford Motor Group - Asked ChatGPT "What's the best used car dealership in Palmerston North, New Zealand for a used car?": 1. Greenland Auto Group, 2. Terans Auto Traders, 3. McVerry Crawford Motor Group, 4. Turners Cars Palmerston North - Searched Google, AI Overview "used car dealers palmerston north": 1. Greenland Auto Group, 2. Turners Cars Palmerston North, 3. Imported Carz, 4. Yes Cars Not named in any answer: Japan Cars. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Palmerston North used car dealerships in September 2026? - In September 2026, Mainly Cars overtook ORIX Vehicle Sales to rank 3rd among Palmerston North used car dealerships in New Zealand, with 13.8% of the searches. - In September 2026, McVerry Crawford Motor Group lost share of searches among Palmerston North used car dealerships in New Zealand, from 17.5% to 14.2%. ## Month by month | Month | Mainly Cars estimated searches | Mainly Cars Share of Search | Mainly Cars rank | McVerry Crawford Motor Group estimated searches | McVerry Crawford Motor Group Share of Search | McVerry Crawford Motor Group rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 170 | 9.3% | 6 | 320 | 17.6% | 2 | | Nov 2025 | 170 | 8.3% | 5 | 490 | 23.9% | 1 | | Dec 2025 | 210 | 11.3% | 3 | 400 | 21.5% | 2 | | Jan 2026 | 210 | 8.8% | 6 | 400 | 16.7% | 2 | | Feb 2026 | 210 | 8.9% | 6 | 600 | 25.3% | 1 | | Mar 2026 | 260 | 11% | 4 | 490 | 20.7% | 2 | | Apr 2026 | 140 | 6.8% | 7 | 400 | 19.5% | 2 | | May 2026 | 170 | 8.4% | 4 | 400 | 19.8% | 2 | | Jun 2026 | 170 | 7.4% | 6 | 490 | 21.2% | 2 | | Jul 2026 | 170 | 8% | 5 | 330 | 15.6% | 2 | | Aug 2026 | 210 | 9.2% | 4 | 400 | 17.5% | 2 | | Sep 2026 | 320 | 13.8% | 3 | 330 | 14.2% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Mainly Cars’ and McVerry Crawford Motor Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mainly Cars**: Measured on the search term “mainly cars”. - **McVerry Crawford Motor Group**: Measured on the search terms “mcverry crawford motor group” and “mcverry crawford motor group palmerston north”, summed into one figure. - [Mainly Cars profile](/demand/nz/brands/mainly-cars) - [McVerry Crawford Motor Group profile](/demand/nz/brands/mcverry-crawford-motor-group) - [All Palmerston North used car dealerships in New Zealand](/demand/nz/locations/palmerston-north/used-car-dealerships): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mainly Cars or McVerry Crawford Motor Group more popular in search? In September 2026, Mainly Cars and McVerry Crawford Motor Group were level in searches among Palmerston North used car dealerships in New Zealand, with an estimated 320 versus 330 branded searches, at 13.8% and 14.2% of the total. ## Cite this page Brandwave. "Mainly Cars vs McVerry Crawford Motor Group: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainly-cars-vs-mcverry-crawford-motor-group This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainly-cars-vs-mcverry-crawford-motor-group. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.