--- title: "Mainland vs Westgold: Which is searched more in New Zealand?" description: "Is Mainland or Westgold more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mainland-vs-westgold" publisher: "Brandwave" --- # Mainland vs Westgold: Which is searched more in New Zealand? Is Mainland or Westgold more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mainland and Westgold - **Competitive set**: Butter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mainland Share of Search**: 4.4% - **Westgold Share of Search**: 12.5% ## Is Mainland or Westgold more popular in search? - In September 2026, Westgold had more branded searches than Mainland among butter brands in New Zealand. Westgold had about 1,160 branded searches, while Mainland had 410. Westgold made up 12.5% of all butter brand searches we track, and Mainland accounted for 4.4%. - Westgold was ahead of Mainland in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mainland’s share of searches among butter brands in New Zealand moved from 3.4% to 4.4%, and its estimated monthly branded searches moved from 330 to 410. - Across the 12 months ending September 2026, Westgold’s share of searches among butter brands in New Zealand moved from 9.8% to 12.5%, and its estimated monthly branded searches moved from 960 to 1.2K. ## Top butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, both Mainland and Westgold showed up in all five answers. Westgold was listed before Mainland in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westgold | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pams | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mainland | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Anchor | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Olivani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tararua | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Lurpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about butter brands - Asked ChatGPT "Which butter brand should I buy in New Zealand?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Asked ChatGPT "What are the best butter brands in New Zealand?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor, 5. Lewis Road Creamery - Asked ChatGPT "What's the best butter brand in New Zealand for everyday baking?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Searched Google, AI Overview "butter nz": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Searched Google, AI Overview "spreadable butter nz": 1. Mainland, 2. Lewis Road Creamery, 3. Anchor, 4. Tararua, 5. Westgold Not named in any answer: Olivani and Lurpak. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand butter brands in September 2026? - In September 2026, Olivani overtook Westgold to rank 2nd among butter brands in New Zealand, with 17% of the searches. - In September 2026, Westgold lost share of searches among butter brands in New Zealand, from 14.4% to 12.5%. - Estimated monthly branded searches for Mainland in New Zealand rose 24.2% over 12 measured months, from 330 to 410 in September 2026. ## Month by month | Month | Mainland estimated searches | Mainland Share of Search | Mainland rank | Westgold estimated searches | Westgold Share of Search | Westgold rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 330 | 3.4% | 6 | 960 | 9.8% | 4 | | Nov 2025 | 270 | 3.4% | 6 | 730 | 9.1% | 4 | | Dec 2025 | 330 | 3.9% | 6 | 950 | 11.4% | 4 | | Jan 2026 | 270 | 3.3% | 6 | 870 | 10.6% | 4 | | Feb 2026 | 220 | 2.8% | 6 | 770 | 9.9% | 4 | | Mar 2026 | 400 | 4% | 6 | 1.1K | 11.3% | 4 | | Apr 2026 | 340 | 3.9% | 6 | 880 | 10.1% | 5 | | May 2026 | 490 | 3.7% | 6 | 3.4K | 25.9% | 2 | | Jun 2026 | 410 | 4.4% | 6 | 950 | 10.3% | 5 | | Jul 2026 | 500 | 5.2% | 6 | 1.5K | 15.9% | 3 | | Aug 2026 | 490 | 4.4% | 6 | 1.6K | 14.4% | 2 | | Sep 2026 | 410 | 4.4% | 6 | 1.2K | 12.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Mainland’s and Westgold’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mainland**: Measured on the search terms “mainland butter”, “mainland butter organic” and “mainland butter soft”, summed into one figure. - **Westgold**: Measured on the search terms “westgold”, “westgold butter” and “westgold resources ltd”, summed into one figure. - [Mainland profile](/demand/nz/brands/mainland) - [Westgold profile](/demand/nz/brands/westgold) - [All butter brands in New Zealand](/demand/nz/categories/nz-butter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mainland or Westgold more popular in search? In September 2026, Westgold had more branded searches than Mainland among butter brands in New Zealand. Westgold had about 1,160 branded searches, while Mainland had 410. Westgold made up 12.5% of all butter brand searches we track, and Mainland accounted for 4.4%. ## Cite this page Brandwave. "Mainland vs Westgold: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainland-vs-westgold This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainland-vs-westgold. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.