---
title: "Mainland vs Puhoi Valley: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mainland or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mainland-vs-puhoi-valley"
publisher: "Brandwave"
---

# Mainland vs Puhoi Valley: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mainland or Puhoi Valley? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mainland and Puhoi Valley
- **Competitive set**: Cheese brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mainland Share of Search**: 18.1%
- **Puhoi Valley Share of Search**: 18.4%

## Which is more popular in search, Mainland or Puhoi Valley?

- In August 2026, Mainland and Puhoi Valley were level on Share of Search among cheese brands in New Zealand, with an estimated 2.4K versus 2.5K branded searches, at 18.1% and 18.4% estimated Share of Search.
- The lead changed hands 2 times in the 11 months ending August 2026: Mainland took it in March 2026, Puhoi Valley took it in August 2026.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand moved from 16% to 18.4%, and its estimated monthly branded searches moved from 2.1K to 2.5K.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.

## Month by month

| Month | Mainland estimated searches | Mainland Share of Search | Mainland rank | Puhoi Valley estimated searches | Puhoi Valley Share of Search | Puhoi Valley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.7K | 12.7% | 5 | 2.1K | 16% | 3 |
| Nov 2025 | 1.3K | 9.8% | 5 | 1.6K | 12% | 4 |
| Dec 2025 | 1.3K | 8.5% | 5 | 1.6K | 10.1% | 4 |
| Jan 2026 | 1.7K | 12% | 5 | 2.3K | 15.7% | 3 |
| Feb 2026 | 1.7K | 12.5% | 4 | 1.7K | 12.5% | 5 |
| Mar 2026 | 2K | 14.5% | 3 | 1.8K | 12.9% | 5 |
| Apr 2026 | 2.1K | 17.1% | 3 | 1.7K | 13.8% | 5 |
| May 2026 | 2.2K | 18.2% | 3 | 2K | 16.4% | 4 |
| Jun 2026 | 2K | 17.7% | 3 | 1.7K | 15.1% | 4 |
| Jul 2026 | 2K | 17% | 3 | 1.8K | 15% | 4 |
| Aug 2026 | 2.4K | 18.1% | 3 | 2.5K | 18.4% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mainland’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mainland**: Measured on the search terms “cheese mainland”, “mainland brie”, “mainland cheddar”, “mainland cheese”, “mainland cheese 1kg”, “mainland cheese colby”, “mainland cheese crackers”, “mainland colby cheese 1kg”, “mainland edam cheese”, “mainland grated cheese”, “mainland mild cheese”, “mainland mozzarella cheese”, “mainland organic cheese”, “mainland parmesan cheese”, “mainland tasty cheese”, “mainland tasty cheese 1kg” and “mainland vintage cheese”, summed into one figure.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.

- [Mainland profile](/demand/nz/brands/mainland)
- [Puhoi Valley profile](/demand/nz/brands/puhoi-valley)
- [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mainland or Puhoi Valley?

In August 2026, Mainland and Puhoi Valley were level on Share of Search among cheese brands in New Zealand, with an estimated 2.4K versus 2.5K branded searches, at 18.1% and 18.4% estimated Share of Search.

## Cite this page

Brandwave. "Mainland vs Puhoi Valley: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainland-vs-puhoi-valley

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainland-vs-puhoi-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.