--- title: "Mainland vs Perfect Italiano: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mainland or Perfect Italiano? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mainland-vs-perfect-italiano" publisher: "Brandwave" --- # Mainland vs Perfect Italiano: Which is more popular by branded search in New Zealand? Which is more popular in search, Mainland or Perfect Italiano? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mainland and Perfect Italiano - **Competitive set**: Cheese brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mainland Share of Search**: 18.1% - **Perfect Italiano Share of Search**: 1.7% ## Which is more popular in search, Mainland or Perfect Italiano? - In August 2026, Mainland had more branded searches than Perfect Italiano among cheese brands in New Zealand. Mainland was estimated to have 2.4K branded searches compared to Perfect Italiano’s 230, and held an 18.1% Share of Search versus Perfect Italiano’s 1.7%. - Mainland was ahead of Perfect Italiano in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand moved from 12.7% to 18.1%, and its estimated monthly branded searches moved from 1.7K to 2.4K. - Across the 11 months ending August 2026, Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand moved from 1.9% to 1.7%, and its estimated monthly branded searches moved from 250 to 230. ## How did search popularity change for New Zealand cheese brands in August 2026? - In August 2026, Puhoi Valley overtook Mainland to rank 2nd among cheese brands in New Zealand, at 18.4%. - In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%. - Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026. ## Month by month | Month | Mainland estimated searches | Mainland Share of Search | Mainland rank | Perfect Italiano estimated searches | Perfect Italiano Share of Search | Perfect Italiano rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.7K | 12.7% | 5 | 250 | 1.9% | 6 | | Nov 2025 | 1.3K | 9.8% | 5 | 210 | 1.6% | 6 | | Dec 2025 | 1.3K | 8.5% | 5 | 170 | 1.1% | 6 | | Jan 2026 | 1.7K | 12% | 5 | 250 | 1.7% | 6 | | Feb 2026 | 1.7K | 12.5% | 4 | 160 | 1.2% | 6 | | Mar 2026 | 2K | 14.5% | 3 | 230 | 1.6% | 6 | | Apr 2026 | 2.1K | 17.1% | 3 | 200 | 1.7% | 6 | | May 2026 | 2.2K | 18.2% | 3 | 350 | 2.9% | 6 | | Jun 2026 | 2K | 17.7% | 3 | 260 | 2.3% | 6 | | Jul 2026 | 2K | 17% | 3 | 240 | 2% | 6 | | Aug 2026 | 2.4K | 18.1% | 3 | 230 | 1.7% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mainland’s and Perfect Italiano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mainland**: Measured on the search terms “cheese mainland”, “mainland brie”, “mainland cheddar”, “mainland cheese”, “mainland cheese 1kg”, “mainland cheese colby”, “mainland cheese crackers”, “mainland colby cheese 1kg”, “mainland edam cheese”, “mainland grated cheese”, “mainland mild cheese”, “mainland mozzarella cheese”, “mainland organic cheese”, “mainland parmesan cheese”, “mainland tasty cheese”, “mainland tasty cheese 1kg” and “mainland vintage cheese”, summed into one figure. - **Perfect Italiano**: Measured on the search terms “perfect italiano”, “perfect italiano cheese”, “perfect italiano mozzarella”, “perfect italiano nz”, “perfect italiano ricotta” and “perfectitaliano”, summed into one figure. - [Mainland profile](/demand/nz/brands/mainland) - [Perfect Italiano profile](/demand/nz/brands/perfect-italiano) - [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mainland or Perfect Italiano? In August 2026, Mainland had more branded searches than Perfect Italiano among cheese brands in New Zealand. Mainland was estimated to have 2.4K branded searches compared to Perfect Italiano’s 230, and held an 18.1% Share of Search versus Perfect Italiano’s 1.7%. ## Cite this page Brandwave. "Mainland vs Perfect Italiano: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainland-vs-perfect-italiano This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainland-vs-perfect-italiano. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.