--- title: "Mainland vs Over the Moon Dairy: Which is searched more in New Zealand?" description: "Is Mainland or Over the Moon Dairy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mainland-vs-over-the-moon-dairy" publisher: "Brandwave" --- # Mainland vs Over the Moon Dairy: Which is searched more in New Zealand? Is Mainland or Over the Moon Dairy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mainland and Over the Moon Dairy - **Competitive set**: Cheese brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mainland Share of Search**: 22.7% - **Over the Moon Dairy Share of Search**: 4.2% ## Is Mainland or Over the Moon Dairy more popular in search? - In September 2026, Mainland had more branded searches than Over the Moon Dairy among cheese brands in New Zealand. Mainland had about 1,740 branded searches, while Over the Moon Dairy had 320. Mainland made up 22.7% of all cheese brand searches we track, and Over the Moon Dairy accounted for 4.2%. - The lead changed hands 2 times in the 12 months ending September 2026: Over the Moon Dairy took it in December 2025, Mainland took it in January 2026. - Across the 12 months ending September 2026, Mainland’s share of searches among cheese brands in New Zealand moved from 16% to 22.7%, and its estimated monthly branded searches moved from 1.4K to 1.7K. - Across the 12 months ending September 2026, Over the Moon Dairy’s share of searches among cheese brands in New Zealand moved from 3.8% to 4.2%, and its estimated monthly branded searches held steady at 320. ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Mainland was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Over the Moon Dairy was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mainland and Over the Moon Dairy were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kāpiti | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Whitestone Cheese | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mainland | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Puhoi Valley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barry's Bay | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Anchor | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Over the Moon Dairy | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Perfect Italiano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy in New Zealand?": 1. Mainland, 2. Kāpiti, 3. Puhoi Valley, 4. Whitestone Cheese - Asked ChatGPT "What are the best cheese brands in New Zealand?": 1. Whitestone Cheese, 2. Kāpiti, 3. Puhoi Valley, 4. Barry's Bay, 5. Over the Moon Dairy, 6. Mainland - Asked ChatGPT "What's the best cheese brand in New Zealand for everyday cooking?": 1. Mainland - Searched Google, AI Overview "cheese brands nz": 1. Kāpiti, 2. Anchor, 3. Whitestone Cheese, 4. Barry's Bay Not named in any answer: Perfect Italiano. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cheese brands in September 2026? - In September 2026, Over the Moon Dairy gained share of searches among cheese brands in New Zealand, from 3.5% to 4.2%. - In September 2026, Mainland lost share of searches among cheese brands in New Zealand, from 25.5% to 22.7%. ## Month by month | Month | Mainland estimated searches | Mainland Share of Search | Mainland rank | Over the Moon Dairy estimated searches | Over the Moon Dairy Share of Search | Over the Moon Dairy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 16% | 3 | 320 | 3.8% | 5 | | Nov 2025 | 1.1K | 12.6% | 3 | 390 | 4.7% | 5 | | Dec 2025 | 1.1K | 7.4% | 4 | 3.6K | 25.2% | 2 | | Jan 2026 | 1.4K | 14.5% | 3 | 480 | 5% | 5 | | Feb 2026 | 1.4K | 15.7% | 3 | 260 | 2.9% | 5 | | Mar 2026 | 1.6K | 17.7% | 3 | 260 | 2.8% | 5 | | Apr 2026 | 1.7K | 20.8% | 2 | 260 | 3.2% | 5 | | May 2026 | 1.8K | 22.6% | 2 | 260 | 3.2% | 6 | | Jun 2026 | 1.6K | 22.7% | 2 | 210 | 2.9% | 7 | | Jul 2026 | 1.6K | 23.2% | 2 | 260 | 3.7% | 5 | | Aug 2026 | 1.9K | 25.5% | 2 | 260 | 3.5% | 5 | | Sep 2026 | 1.7K | 22.7% | 2 | 320 | 4.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mainland’s and Over the Moon Dairy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mainland**: Measured on the search terms “cheese mainland”, “mainland brie”, “mainland cheddar”, “mainland cheese”, “mainland cheese colby”, “mainland cheese crackers”, “mainland edam cheese”, “mainland grated cheese”, “mainland mild cheese”, “mainland parmesan cheese” and “mainland tasty cheese”, summed into one figure. - **Over the Moon Dairy**: Measured on the search term “over the moon cheese”. - [Mainland profile](/demand/nz/brands/mainland) - [Over the Moon Dairy profile](/demand/nz/brands/over-the-moon-dairy) - [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mainland or Over the Moon Dairy more popular in search? In September 2026, Mainland had more branded searches than Over the Moon Dairy among cheese brands in New Zealand. Mainland had about 1,740 branded searches, while Over the Moon Dairy had 320. Mainland made up 22.7% of all cheese brand searches we track, and Over the Moon Dairy accounted for 4.2%. ## Cite this page Brandwave. "Mainland vs Over the Moon Dairy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainland-vs-over-the-moon-dairy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainland-vs-over-the-moon-dairy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.