--- title: "Mainfreight vs Toll: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mainfreight or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mainfreight-vs-toll" publisher: "Brandwave" --- # Mainfreight vs Toll: Which is more popular by branded search in New Zealand? Which is more popular in search, Mainfreight or Toll? Compare estimated monthly branded-search demand and Share of Search inside the Freight and logistics companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mainfreight and Toll - **Competitive set**: Freight and logistics companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mainfreight Share of Search**: 24% - **Toll Share of Search**: 3.8% ## Which is more popular in search, Mainfreight or Toll? - In August 2026, Mainfreight had more branded searches than Toll among freight and logistics companies in New Zealand. Mainfreight was estimated to have 27.1K branded searches compared to Toll’s 4.3K, and held a 24% Share of Search versus Toll’s 3.8%. - Mainfreight was ahead of Toll in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand moved from 27% to 24%, and its estimated monthly branded searches moved from 32.5K to 27.1K. - Across the 11 months ending August 2026, Toll’s estimated Share of Search among freight and logistics companies in New Zealand moved from 5.5% to 3.8%, and its estimated monthly branded searches moved from 6.6K to 4.3K. ## How did search popularity change for New Zealand freight and logistics companies in August 2026? - Mainfreight’s estimated Share of Search among freight and logistics companies in New Zealand has lost ground for 3 months in a row, from 25.5% to 24% in August 2026. - Estimated monthly branded searches for Toll in New Zealand fell 34.3% over 11 measured months, from 6.6K to 4.3K in August 2026. ## Month by month | Month | Mainfreight estimated searches | Mainfreight Share of Search | Mainfreight rank | Toll estimated searches | Toll Share of Search | Toll rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 32.5K | 27% | 2 | 6.6K | 5.5% | 4 | | Nov 2025 | 36.3K | 29.9% | 2 | 6.6K | 5.4% | 5 | | Dec 2025 | 32K | 25.3% | 2 | 7.7K | 6.1% | 5 | | Jan 2026 | 30.2K | 27.2% | 2 | 8.9K | 8.1% | 4 | | Feb 2026 | 31.7K | 28.7% | 2 | 6.3K | 5.7% | 5 | | Mar 2026 | 32.1K | 26.3% | 2 | 5.3K | 4.3% | 5 | | Apr 2026 | 28.8K | 25.7% | 2 | 5.1K | 4.6% | 5 | | May 2026 | 27.2K | 25.5% | 2 | 4.3K | 4.1% | 5 | | Jun 2026 | 28.6K | 25.1% | 2 | 4.3K | 3.8% | 5 | | Jul 2026 | 27K | 24.5% | 2 | 4.3K | 3.9% | 5 | | Aug 2026 | 27.1K | 24% | 2 | 4.3K | 3.8% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mainfreight’s and Toll’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mainfreight**: Measured on the search terms “don braid mainfreight”, “mainchain mainfreight”, “Mainfreight”, “Mainfreight 2 Home”, “Mainfreight 2Home”, “Mainfreight Air & Ocean”, “Mainfreight Air and Ocean”, “mainfreight au”, “mainfreight com”, “Mainfreight Hamilton”, “Mainfreight logistics”, “mainfreight mainchain”, “Mainfreight near me”, “Mainfreight New Plymouth”, “Mainfreight NZ”, “Mainfreight price”, “Mainfreight shipping”, “Mainfreight Thames”, “mainfreight tracking” and “Mainfreight transport New Plymouth”, summed into one figure. - **Toll**: Measured on the search terms “toll freight”, “toll logistics”, “toll nz”, “toll shipping” and “toll tracking”, summed into one figure. - [Mainfreight profile](/demand/nz/brands/mainfreight) - [Toll profile](/demand/nz/brands/toll) - [All freight and logistics companies in New Zealand](/demand/nz/categories/nz-freight-and-logistics-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mainfreight or Toll? In August 2026, Mainfreight had more branded searches than Toll among freight and logistics companies in New Zealand. Mainfreight was estimated to have 27.1K branded searches compared to Toll’s 4.3K, and held a 24% Share of Search versus Toll’s 3.8%. ## Cite this page Brandwave. "Mainfreight vs Toll: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mainfreight-vs-toll This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mainfreight-vs-toll. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.