--- title: "Mailgun vs SMTP2GO: Which is more popular in New Zealand?" description: "Is Mailgun or SMTP2GO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mailgun-vs-smtp2go" publisher: "Brandwave" --- # Mailgun vs SMTP2GO: Which is more popular in New Zealand? Is Mailgun or SMTP2GO more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mailgun and SMTP2GO - **Competitive set**: Transactional email services - **Market**: New Zealand - **Month measured**: Oct 2026 - **Mailgun Share of Search**: 17.6% - **SMTP2GO Share of Search**: 25.9% ## Is Mailgun or SMTP2GO more popular in search? - In October 2026, SMTP2GO had more branded searches than Mailgun among transactional email services in New Zealand. SMTP2GO had about 720 branded searches, while Mailgun had 490. SMTP2GO made up 25.9% of all transactional email service searches we track, and Mailgun accounted for 17.6%. - The lead changed hands 2 times in the 12 months ending October 2026: Mailgun took it in January 2026, SMTP2GO took it in March 2026. - Across the 12 months ending October 2026, Mailgun’s share of searches among transactional email services in New Zealand moved from 19.6% to 17.6%, and its estimated monthly branded searches moved from 620 to 490. - Across the 12 months ending October 2026, SMTP2GO’s share of searches among transactional email services in New Zealand moved from 22.8% to 25.9%, and its estimated monthly branded searches held steady at 720. ## Top transactional email services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mailgun was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. SMTP2GO was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SMTP2GO was listed before Mailgun in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Resend | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Postmark | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Amazon SES | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | SMTP2GO | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailgun | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | SendGrid | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Mailjet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about transactional email services - Asked ChatGPT "Which transactional email service should I use in New Zealand?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. Mailgun - Asked ChatGPT "What are the best transactional email services in New Zealand?": 1. SMTP2GO, 2. Postmark, 3. Resend, 4. Mailgun, 5. Amazon SES - Asked ChatGPT "What's the best transactional email service in New Zealand for app notifications?": 1. Resend, 2. Postmark, 3. Amazon SES, 4. SendGrid - Searched Google, AI Overview "best transactional email service": 1. Postmark, 2. Resend, 3. Amazon SES, 4. SMTP2GO, 5. SendGrid - Searched Google, AI Overview "email sending api": 1. Resend, 2. Amazon SES, 3. Postmark Not named in any answer: Mailjet. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand transactional email services in October 2026? - In October 2026, SMTP2GO gained share of searches among transactional email services in New Zealand, from 25.4% to 25.9%. - Estimated monthly branded searches for Mailgun in New Zealand fell 21% over 12 measured months, from 620 to 490 in October 2026. ## How has branded search for Mailgun and SMTP2GO changed in New Zealand over the last 12 months? | Month | Mailgun estimated searches | Mailgun Share of Search | Mailgun rank | SMTP2GO estimated searches | SMTP2GO Share of Search | SMTP2GO rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 620 | 19.6% | 3 | 720 | 22.8% | 2 | | Dec 2025 | 400 | 16.9% | 3 | 480 | 20.3% | 2 | | Jan 2026 | 610 | 20.1% | 2 | 590 | 19.5% | 3 | | Feb 2026 | 620 | 20.1% | 2 | 590 | 19.1% | 3 | | Mar 2026 | 620 | 17.6% | 3 | 880 | 25% | 2 | | Apr 2026 | 610 | 19% | 3 | 720 | 22.4% | 2 | | May 2026 | 510 | 16.2% | 3 | 720 | 22.9% | 2 | | Jun 2026 | 500 | 17.3% | 3 | 720 | 24.9% | 2 | | Jul 2026 | 500 | 17.2% | 3 | 720 | 24.7% | 2 | | Aug 2026 | 600 | 17.2% | 3 | 880 | 25.3% | 2 | | Sep 2026 | 500 | 17.6% | 3 | 720 | 25.4% | 2 | | Oct 2026 | 490 | 17.6% | 3 | 720 | 25.9% | 2 | ## How are Mailgun’s and SMTP2GO’s branded searches counted? Brandwave collects information about searches that people make online using Mailgun’s and SMTP2GO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mailgun**: Measured on the search terms “mailgun”, “mailgun email api”, “mailgun smtp” and “mailgun transactional email”, summed into one figure. - **SMTP2GO**: Measured on the search term “smtp2go”. - [Mailgun profile](/demand/nz/brands/mailgun) - [SMTP2GO profile](/demand/nz/brands/smtp2go) - [All transactional email services in New Zealand](/demand/nz/categories/nz-transactional-email-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mailgun or SMTP2GO more popular in search? In October 2026, SMTP2GO had more branded searches than Mailgun among transactional email services in New Zealand. SMTP2GO had about 720 branded searches, while Mailgun had 490. SMTP2GO made up 25.9% of all transactional email service searches we track, and Mailgun accounted for 17.6%. ## Cite this page Brandwave. "Mailgun vs SMTP2GO: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/mailgun-vs-smtp2go This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mailgun-vs-smtp2go. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.