---
title: "Mailgun vs Postmark: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Mailgun or Postmark? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/mailgun-vs-postmark"
publisher: "Brandwave"
---

# Mailgun vs Postmark: Which is more popular by branded search in New Zealand?

Which is more popular in search, Mailgun or Postmark? Compare estimated monthly branded-search demand and Share of Search inside the Transactional email services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Mailgun and Postmark
- **Competitive set**: Transactional email services
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Mailgun Share of Search**: 22.3%
- **Postmark Share of Search**: 1.5%

## Which is more popular in search, Mailgun or Postmark?

- In August 2026, Mailgun had more branded searches than Postmark among transactional email services in New Zealand. Mailgun was estimated to have 610 branded searches compared to Postmark’s 40, and held a 22.3% Share of Search versus Postmark’s 1.5%.
- Mailgun was ahead of Postmark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mailgun’s estimated Share of Search among transactional email services in New Zealand moved from 23.4% to 22.3%, and its estimated monthly branded searches moved from 620 to 610.
- Across the 11 months ending August 2026, Postmark’s estimated Share of Search among transactional email services in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 50 to 40.

## How did search popularity change for New Zealand transactional email services in August 2026?

- Mailgun’s estimated Share of Search among transactional email services in New Zealand has gained ground for 3 months in a row, from 19.8% to 22.3% in August 2026.
- Estimated monthly branded searches for Postmark in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Month by month

| Month | Mailgun estimated searches | Mailgun Share of Search | Mailgun rank | Postmark estimated searches | Postmark Share of Search | Postmark rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 23.4% | 2 | 50 | 1.9% | 6 |
| Nov 2025 | 630 | 24.6% | 2 | 40 | 1.6% | 6 |
| Dec 2025 | 410 | 20.7% | 2 | 40 | 2% | 6 |
| Jan 2026 | 630 | 24.5% | 2 | 50 | 1.9% | 6 |
| Feb 2026 | 630 | 24.1% | 2 | 30 | 1.1% | 6 |
| Mar 2026 | 620 | 22.1% | 2 | 30 | 1.1% | 6 |
| Apr 2026 | 610 | 23.2% | 2 | 40 | 1.5% | 6 |
| May 2026 | 510 | 19.8% | 2 | 40 | 1.6% | 6 |
| Jun 2026 | 510 | 21.7% | 2 | 50 | 2.1% | 6 |
| Jul 2026 | 510 | 22% | 2 | 40 | 1.7% | 6 |
| Aug 2026 | 610 | 22.3% | 2 | 40 | 1.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Mailgun’s and Postmark’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Mailgun**: Measured on the search terms “mailgun”, “mailgun com”, “mailgun email api”, “mailgun smtp” and “mailgun transactional email”, summed into one figure.
- **Postmark**: Measured on the search terms “postmark email api”, “postmark smtp”, “postmark transactional email” and “postmarkapp”, summed into one figure.

- [Mailgun profile](/demand/nz/brands/mailgun)
- [Postmark profile](/demand/nz/brands/postmark)
- [All transactional email services in New Zealand](/demand/nz/categories/nz-transactional-email-services): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Mailgun or Postmark?

In August 2026, Mailgun had more branded searches than Postmark among transactional email services in New Zealand. Mailgun was estimated to have 610 branded searches compared to Postmark’s 40, and held a 22.3% Share of Search versus Postmark’s 1.5%.

## Cite this page

Brandwave. "Mailgun vs Postmark: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mailgun-vs-postmark

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mailgun-vs-postmark. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.