--- title: "MailerLite vs Substack: Which is searched more in New Zealand?" description: "Is MailerLite or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mailerlite-vs-substack" publisher: "Brandwave" --- # MailerLite vs Substack: Which is searched more in New Zealand? Is MailerLite or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Newsletter platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MailerLite and Substack - **Competitive set**: Newsletter platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **MailerLite Share of Search**: 6.6% - **Substack Share of Search**: 41% ## Is MailerLite or Substack more popular in search? - In September 2026, Substack had more branded searches than MailerLite among newsletter platforms in New Zealand. Substack had about 9,930 branded searches, while MailerLite had 1,600. Substack made up 41% of all newsletter platform searches we track, and MailerLite accounted for 6.6%. - Substack was ahead of MailerLite in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MailerLite’s share of searches among newsletter platforms in New Zealand moved from 6.7% to 6.6%, and its estimated monthly branded searches held steady at 1.6K. - Across the 12 months ending September 2026, Substack’s share of searches among newsletter platforms in New Zealand moved from 27.9% to 41%, and its estimated monthly branded searches moved from 6.6K to 9.9K. ## Top newsletter platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Substack was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MailerLite was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Substack was listed before MailerLite in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | beehiiv | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Substack | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Kit | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | MailerLite | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Ghost | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Mailchimp | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Buttondown | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about newsletter platforms - Asked ChatGPT "Which newsletter platform should I use in New Zealand?": 1. beehiiv, 2. Kit, 3. Substack, 4. Mailchimp - Asked ChatGPT "What are the best newsletter platforms in New Zealand?": 1. MailerLite, 2. Mailchimp, 3. Kit, 4. beehiiv - Asked ChatGPT "What's the best newsletter platform in New Zealand for paid newsletters?": 1. Substack, 2. beehiiv, 3. Ghost - Searched Google, AI Overview "best newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite, 6. Mailchimp - Searched Google, AI Overview "paid newsletter platform": 1. beehiiv, 2. Substack, 3. Kit, 4. Ghost, 5. MailerLite Not named in any answer: Buttondown. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand newsletter platforms in September 2026? - In September 2026, Mailchimp overtook Substack to become the leader among newsletter platforms in New Zealand, with 50% of the searches. - In September 2026, Substack lost share of searches among newsletter platforms in New Zealand, from 44.5% to 41%. - In September 2026, MailerLite lost share of searches among newsletter platforms in New Zealand, from 8.5% to 6.6%. ## Month by month | Month | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | Substack estimated searches | Substack Share of Search | Substack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 6.7% | 3 | 6.6K | 27.9% | 2 | | Nov 2025 | 1.6K | 6.7% | 3 | 6.6K | 27.9% | 2 | | Dec 2025 | 1.3K | 7% | 3 | 6.6K | 35.9% | 2 | | Jan 2026 | 1.6K | 7.3% | 3 | 9.9K | 45% | 2 | | Feb 2026 | 1.6K | 7.1% | 3 | 8.1K | 36.2% | 2 | | Mar 2026 | 1.9K | 7% | 3 | 9.9K | 36.4% | 2 | | Apr 2026 | 1.9K | 7.7% | 3 | 9.9K | 40.2% | 2 | | May 2026 | 1.6K | 6.6% | 3 | 9.9K | 40.7% | 2 | | Jun 2026 | 1.9K | 7.7% | 3 | 9.9K | 40.4% | 2 | | Jul 2026 | 1.9K | 8.4% | 3 | 8.1K | 35.8% | 2 | | Aug 2026 | 1.9K | 8.5% | 3 | 9.9K | 44.5% | 1 | | Sep 2026 | 1.6K | 6.6% | 3 | 9.9K | 41% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MailerLite’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MailerLite**: Measured on the search term “mailerlite”. - **Substack**: Measured on the search terms “substack”, “substack newsletter” and “substack publishing”, summed into one figure. - [MailerLite profile](/demand/nz/brands/mailerlite) - [Substack profile](/demand/nz/brands/substack) - [All newsletter platforms in New Zealand](/demand/nz/categories/nz-newsletter-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MailerLite or Substack more popular in search? In September 2026, Substack had more branded searches than MailerLite among newsletter platforms in New Zealand. Substack had about 9,930 branded searches, while MailerLite had 1,600. Substack made up 41% of all newsletter platform searches we track, and MailerLite accounted for 6.6%. ## Cite this page Brandwave. "MailerLite vs Substack: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mailerlite-vs-substack This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mailerlite-vs-substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.