--- title: "Mailchimp vs Planable: Which is searched more in New Zealand?" description: "Is Mailchimp or Planable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mailchimp-vs-planable" publisher: "Brandwave" --- # Mailchimp vs Planable: Which is searched more in New Zealand? Is Mailchimp or Planable more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Content marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mailchimp and Planable - **Competitive set**: Content marketing platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mailchimp Share of Search**: 51.7% - **Planable Share of Search**: 0.9% ## Is Mailchimp or Planable more popular in search? - In September 2026, Mailchimp had more branded searches than Planable among content marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while Planable had 210. Mailchimp made up 51.7% of all content marketing platform searches we track, and Planable accounted for 0.9%. - Mailchimp was ahead of Planable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mailchimp’s share of searches among content marketing platforms in New Zealand moved from 59.4% to 51.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 12 months ending September 2026, Planable’s share of searches among content marketing platforms in New Zealand moved from 0.68% to 0.9%, and its estimated monthly branded searches moved from 170 to 210. ## Top content marketing platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mailchimp was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Planable was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Mailchimp was listed before Planable in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | HubSpot | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Semrush | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | CoSchedule | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Optimizely | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | StoryChief | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Mailchimp | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Planable | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Contently | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Skyword | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Uberflip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about content marketing platforms - Asked ChatGPT "Which content marketing platform should I use in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp - Asked ChatGPT "What are the best content marketing platforms in New Zealand?": 1. HubSpot, 2. Semrush, 3. Mailchimp, 4. Planable, 5. StoryChief - Asked ChatGPT "What's the best content marketing platform in New Zealand for a marketing team?": 1. HubSpot, 2. StoryChief, 3. Semrush, 4. CoSchedule - Searched Google, AI Overview "content marketing platforms": 1. Optimizely, 2. HubSpot - Searched Google, AI Overview "content planning software": 1. CoSchedule, 2. Planable Not named in any answer: Contently, Skyword and Uberflip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand content marketing platforms in September 2026? - In September 2026, Mailchimp gained share of searches among content marketing platforms in New Zealand, from 46.4% to 51.7%. - Estimated monthly branded searches for Planable in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026. ## Month by month | Month | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | Planable estimated searches | Planable Share of Search | Planable rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 59.4% | 1 | 170 | 0.68% | 5 | | Nov 2025 | 14.8K | 60.3% | 1 | 170 | 0.69% | 5 | | Dec 2025 | 9.9K | 59.2% | 1 | 170 | 1% | 5 | | Jan 2026 | 9.9K | 49.9% | 1 | 210 | 1.1% | 5 | | Feb 2026 | 12.1K | 55.3% | 1 | 210 | 0.96% | 5 | | Mar 2026 | 14.8K | 54.8% | 1 | 260 | 0.96% | 5 | | Apr 2026 | 12.1K | 51.5% | 1 | 210 | 0.89% | 5 | | May 2026 | 12.1K | 51.2% | 1 | 210 | 0.89% | 5 | | Jun 2026 | 12.1K | 47.5% | 1 | 260 | 1% | 5 | | Jul 2026 | 12.1K | 54.9% | 1 | 260 | 1.2% | 5 | | Aug 2026 | 9.9K | 46.4% | 1 | 210 | 0.98% | 5 | | Sep 2026 | 12.1K | 51.7% | 1 | 210 | 0.9% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Mailchimp’s and Planable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mailchimp**: Measured on the search terms “mailchimp” and “mailchimp api”, summed into one figure. - **Planable**: Measured on the search term “planable”. - [Mailchimp profile](/demand/nz/brands/mailchimp) - [Planable profile](/demand/nz/brands/planable) - [All content marketing platforms in New Zealand](/demand/nz/categories/nz-content-marketing-platforms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mailchimp or Planable more popular in search? In September 2026, Mailchimp had more branded searches than Planable among content marketing platforms in New Zealand. Mailchimp had about 12,100 branded searches, while Planable had 210. Mailchimp made up 51.7% of all content marketing platform searches we track, and Planable accounted for 0.9%. ## Cite this page Brandwave. "Mailchimp vs Planable: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mailchimp-vs-planable This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mailchimp-vs-planable. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.