--- title: "Mailchimp vs MailerLite: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mailchimp or MailerLite? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mailchimp-vs-mailerlite" publisher: "Brandwave" --- # Mailchimp vs MailerLite: Which is more popular by branded search in New Zealand? Which is more popular in search, Mailchimp or MailerLite? Compare estimated monthly branded-search demand and Share of Search inside the Email marketing platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mailchimp and MailerLite - **Competitive set**: Email marketing platforms - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mailchimp Share of Search**: 52.5% - **MailerLite Share of Search**: 10% ## Which is more popular in search, Mailchimp or MailerLite? - In August 2026, Mailchimp had more branded searches than MailerLite among email marketing platforms in New Zealand. Mailchimp was estimated to have 10.5K branded searches compared to MailerLite’s 2K, and held a 52.5% Share of Search versus MailerLite’s 10%. - Mailchimp was ahead of MailerLite in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mailchimp’s estimated Share of Search among email marketing platforms in New Zealand moved from 62.8% to 52.5%, and its estimated monthly branded searches moved from 15.3K to 10.5K. - Across the 11 months ending August 2026, MailerLite’s estimated Share of Search among email marketing platforms in New Zealand moved from 7% to 10%, and its estimated monthly branded searches moved from 1.7K to 2K. ## How did search popularity change for New Zealand email marketing platforms in August 2026? - In August 2026, MailerLite gained estimated Share of Search among email marketing platforms in New Zealand, from 9.1% to 10%. - In August 2026, Mailchimp lost estimated Share of Search among email marketing platforms in New Zealand, from 57.9% to 52.5%. ## Month by month | Month | Mailchimp estimated searches | Mailchimp Share of Search | Mailchimp rank | MailerLite estimated searches | MailerLite Share of Search | MailerLite rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 15.3K | 62.8% | 1 | 1.7K | 7% | 3 | | Nov 2025 | 15.3K | 63% | 1 | 1.7K | 6.8% | 3 | | Dec 2025 | 10.3K | 60.8% | 1 | 1.4K | 8% | 3 | | Jan 2026 | 10.3K | 57.5% | 1 | 1.6K | 9.2% | 3 | | Feb 2026 | 12.6K | 62.3% | 1 | 1.7K | 8.3% | 3 | | Mar 2026 | 15.4K | 60.5% | 1 | 2K | 7.8% | 3 | | Apr 2026 | 12.6K | 58.1% | 1 | 2K | 9.2% | 3 | | May 2026 | 12.7K | 56.6% | 1 | 1.7K | 7.6% | 3 | | Jun 2026 | 12.6K | 57.3% | 1 | 2K | 9.2% | 3 | | Jul 2026 | 12.7K | 57.9% | 1 | 2K | 9.1% | 3 | | Aug 2026 | 10.5K | 52.5% | 1 | 2K | 10% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mailchimp’s and MailerLite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mailchimp**: Measured on the search terms “mailchimp”, “mailchimp api”, “mailchimp com”, “mailchimp cost”, “mailchimp email marketing”, “mailchimp near me”, “mailchimp newsletter”, “mailchimp nz”, “mailchimp online” and “mailchimp what is”, summed into one figure. - **MailerLite**: Measured on the search terms “mailerlite”, “mailerlite com”, “mailerlite email marketing”, “mailerlite newsletter” and “mailerlite pricing”, summed into one figure. - [Mailchimp profile](/demand/nz/brands/mailchimp) - [MailerLite profile](/demand/nz/brands/mailerlite) - [All email marketing platforms in New Zealand](/demand/nz/categories/nz-email-marketing-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mailchimp or MailerLite? In August 2026, Mailchimp had more branded searches than MailerLite among email marketing platforms in New Zealand. Mailchimp was estimated to have 10.5K branded searches compared to MailerLite’s 2K, and held a 52.5% Share of Search versus MailerLite’s 10%. ## Cite this page Brandwave. "Mailchimp vs MailerLite: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mailchimp-vs-mailerlite This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mailchimp-vs-mailerlite. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.