--- title: "Māha Restaurant vs Plough & Feather: Which is more popular in New Zealand?" description: "Is Māha Restaurant or Plough & Feather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kerikeri restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maha-restaurant-vs-plough-and-feather" publisher: "Brandwave" --- # Māha Restaurant vs Plough & Feather: Which is more popular in New Zealand? Is Māha Restaurant or Plough & Feather more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kerikeri restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Māha Restaurant and Plough & Feather - **Competitive set**: Kerikeri restaurants - **Market**: New Zealand - **Month measured**: Oct 2026 - **Māha Restaurant Share of Search**: 3.6% - **Plough & Feather Share of Search**: 48.3% ## Is Māha Restaurant or Plough & Feather more popular in search? - In October 2026, Plough & Feather had more branded searches than Māha Restaurant among Kerikeri restaurants in New Zealand. Plough & Feather had about 3,200 branded searches, while Māha Restaurant had 240. Plough & Feather made up 48.3% of all Kerikeri restaurant searches we track, and Māha Restaurant accounted for 3.6%. - Plough & Feather was ahead of Māha Restaurant in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Māha Restaurant’s share of searches among Kerikeri restaurants in New Zealand moved from 4.7% to 3.6%, and its estimated monthly branded searches moved from 350 to 240. - Across the 12 months ending October 2026, Plough & Feather’s share of searches among Kerikeri restaurants in New Zealand moved from 47.5% to 48.3%, and its estimated monthly branded searches moved from 3.5K to 3.2K. ## Top Kerikeri restaurants in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Māha Restaurant was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Plough & Feather did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Māha Restaurant | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Marsden Winery | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Sovrano Estate | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Cafe Jerusalem | 4th | 3 of 3 | 0 of 1 | 3 of 4 | | Plough & Feather | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Black Olive | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Kerikeri restaurants - Asked ChatGPT "Which restaurant should I go to in Kerikeri, New Zealand?": 1. Māha Restaurant, 2. Marsden Winery, 3. Cafe Jerusalem, 4. Sovrano Estate - Asked ChatGPT "What are the best restaurants in Kerikeri, New Zealand?": 1. Māha Restaurant, 2. Marsden Winery, 3. Sovrano Estate, 4. Cafe Jerusalem - Asked ChatGPT "What's the best restaurant in Kerikeri, New Zealand for a trip to kerikeri?": 1. Māha Restaurant, 2. Marsden Winery, 3. Sovrano Estate, 4. Cafe Jerusalem - Searched Google, AI Overview "kerikeri vineyards": 1. Marsden Winery, 2. Sovrano Estate Not named in any answer: Plough & Feather and Black Olive. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Kerikeri restaurants in October 2026? - In October 2026, Plough & Feather gained share of searches among Kerikeri restaurants in New Zealand, from 43.2% to 48.3%. - In October 2026, Māha Restaurant lost share of searches among Kerikeri restaurants in New Zealand, from 4.3% to 3.6%. ## How has branded search for Māha Restaurant and Plough & Feather changed in New Zealand over the last 12 months? | Month | Māha Restaurant estimated searches | Māha Restaurant Share of Search | Māha Restaurant rank | Plough & Feather estimated searches | Plough & Feather Share of Search | Plough & Feather rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 350 | 4.7% | 4 | 3.5K | 47.5% | 1 | | Dec 2025 | 430 | 4% | 4 | 6K | 56% | 1 | | Jan 2026 | 530 | 4.8% | 4 | 6K | 53.9% | 1 | | Feb 2026 | 310 | 3.4% | 4 | 4.8K | 53.3% | 1 | | Mar 2026 | 380 | 4.9% | 4 | 4K | 51.9% | 1 | | Apr 2026 | 320 | 4.4% | 4 | 3.5K | 48.1% | 1 | | May 2026 | 260 | 3.6% | 4 | 2.9K | 40.4% | 1 | | Jun 2026 | 280 | 5% | 4 | 2.3K | 40.8% | 1 | | Jul 2026 | 320 | 5.1% | 4 | 2.6K | 41.7% | 1 | | Aug 2026 | 310 | 5.4% | 4 | 2.3K | 39.7% | 1 | | Sep 2026 | 260 | 4.3% | 4 | 2.6K | 43.2% | 1 | | Oct 2026 | 240 | 3.6% | 4 | 3.2K | 48.3% | 1 | ## How are Māha Restaurant’s and Plough & Feather’s branded searches counted? Brandwave collects information about searches that people make online using Māha Restaurant’s and Plough & Feather’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Māha Restaurant**: Measured on the search terms “maha kerikeri” and “maha restaurant kerikeri”, summed into one figure. - **Plough & Feather**: Measured on the search terms “plough & feather” and “plough and feather”, summed into one figure. - [Māha Restaurant profile](/demand/nz/brands/maha-restaurant) - [Plough & Feather profile](/demand/nz/brands/plough-and-feather) - [All Kerikeri restaurants in New Zealand](/demand/nz/locations/kerikeri/restaurants): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Māha Restaurant or Plough & Feather more popular in search? In October 2026, Plough & Feather had more branded searches than Māha Restaurant among Kerikeri restaurants in New Zealand. Plough & Feather had about 3,200 branded searches, while Māha Restaurant had 240. Plough & Feather made up 48.3% of all Kerikeri restaurant searches we track, and Māha Restaurant accounted for 3.6%. ## Cite this page Brandwave. "Māha Restaurant vs Plough & Feather: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/maha-restaurant-vs-plough-and-feather This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maha-restaurant-vs-plough-and-feather. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.