---
title: "Magpie Cleaning vs The Local Guys Cleaning: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Magpie Cleaning or The Local Guys Cleaning? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin commercial cleaning companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/magpie-cleaning-vs-the-local-guys-cleaning"
publisher: "Brandwave"
---

# Magpie Cleaning vs The Local Guys Cleaning: Which is more popular by branded search in New Zealand?

Which is more popular in search, Magpie Cleaning or The Local Guys Cleaning? Compare estimated monthly branded-search demand and Share of Search inside the Dunedin commercial cleaning companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magpie Cleaning and The Local Guys Cleaning
- **Competitive set**: Dunedin commercial cleaning companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Magpie Cleaning Share of Search**: 0.81%
- **The Local Guys Cleaning Share of Search**: 3.2%

## Which is more popular in search, Magpie Cleaning or The Local Guys Cleaning?

- In August 2026, The Local Guys Cleaning had more branded searches than Magpie Cleaning among dunedin commercial cleaning companies in New Zealand. The Local Guys Cleaning was estimated to have 40 branded searches compared to Magpie Cleaning’s 10, and held a 3.2% Share of Search versus Magpie Cleaning’s 0.81%.
- The Local Guys Cleaning was ahead of Magpie Cleaning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magpie Cleaning’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand held steady at 0.81%, and its estimated monthly branded searches held steady at 10.
- Across the 11 months ending August 2026, The Local Guys Cleaning’s estimated Share of Search among dunedin commercial cleaning companies in New Zealand moved from 4.1% to 3.2%, and its estimated monthly branded searches moved from 50 to 40.

## How did search popularity change for New Zealand dunedin commercial cleaning companies in August 2026?

- Estimated monthly branded searches for The Local Guys Cleaning in New Zealand fell 20% over 11 measured months, from 50 to 40 in August 2026.

## Month by month

| Month | Magpie Cleaning estimated searches | Magpie Cleaning Share of Search | Magpie Cleaning rank | The Local Guys Cleaning estimated searches | The Local Guys Cleaning Share of Search | The Local Guys Cleaning rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.81% | 6 | 50 | 4.1% | 4 |
| Nov 2025 | 10 | 0.67% | 6 | 70 | 4.7% | 4 |
| Dec 2025 | 10 | 0.87% | 6 | 70 | 6.1% | 4 |
| Jan 2026 | 10 | 0.7% | 6 | 90 | 6.3% | 4 |
| Feb 2026 | 20 | 1.3% | 5 | 70 | 4.4% | 4 |
| Mar 2026 | 10 | 0.67% | 6 | 70 | 4.7% | 4 |
| Apr 2026 | 10 | 0.75% | 6 | 50 | 3.7% | 4 |
| May 2026 | 10 | 0.72% | 6 | 40 | 2.9% | 4 |
| Jun 2026 | 10 | 0.68% | 6 | 40 | 2.7% | 4 |
| Jul 2026 | 10 | 0.85% | 6 | 40 | 3.4% | 5 |
| Aug 2026 | 10 | 0.81% | 6 | 40 | 3.2% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magpie Cleaning’s and The Local Guys Cleaning’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magpie Cleaning**: Measured on the search term “magpie cleaning”.
- **The Local Guys Cleaning**: Measured on the search term “the local guys cleaning”.

- [Magpie Cleaning profile](/demand/nz/brands/magpie-cleaning)
- [The Local Guys Cleaning profile](/demand/nz/brands/the-local-guys-cleaning)
- [All dunedin commercial cleaning companies in New Zealand](/demand/nz/categories/nz-dunedin-commercial-cleaning-companies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magpie Cleaning or The Local Guys Cleaning?

In August 2026, The Local Guys Cleaning had more branded searches than Magpie Cleaning among dunedin commercial cleaning companies in New Zealand. The Local Guys Cleaning was estimated to have 40 branded searches compared to Magpie Cleaning’s 10, and held a 3.2% Share of Search versus Magpie Cleaning’s 0.81%.

## Cite this page

Brandwave. "Magpie Cleaning vs The Local Guys Cleaning: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magpie-cleaning-vs-the-local-guys-cleaning

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magpie-cleaning-vs-the-local-guys-cleaning. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.