--- title: "Magnum vs New Zealand Natural: Which is searched more in New Zealand?" description: "Is Magnum or New Zealand Natural more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magnum-vs-new-zealand-natural" publisher: "Brandwave" --- # Magnum vs New Zealand Natural: Which is searched more in New Zealand? Is Magnum or New Zealand Natural more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magnum and New Zealand Natural - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Magnum Share of Search**: 5.7% - **New Zealand Natural Share of Search**: 0.67% ## Is Magnum or New Zealand Natural more popular in search? - In September 2026, Magnum had more branded searches than New Zealand Natural among ice cream brands in New Zealand. Magnum had about 2,400 branded searches, while New Zealand Natural had 280. Magnum made up 5.7% of all ice cream brand searches we track, and New Zealand Natural accounted for 0.67%. - Magnum was ahead of New Zealand Natural in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Magnum’s share of searches among ice cream brands in New Zealand moved from 2.9% to 5.7%, and its estimated monthly branded searches moved from 1.6K to 2.4K. - Across the 12 months ending September 2026, New Zealand Natural’s share of searches among ice cream brands in New Zealand moved from 0.57% to 0.67%, and its estimated monthly branded searches moved from 310 to 280. ## Top ice cream brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Zealand Natural was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Magnum did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tip Top | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Much Moore | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Kāpiti | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Duck Island | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Kohu Road | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Patagonia Chocolates | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | New Zealand Natural | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Island Gelato | 9th | 0 of 3 | 2 of 2 | 2 of 5 | | Killinchy Gold | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Ben & Jerry's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Magnum | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Deep South | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about ice cream brands - Asked ChatGPT "Which ice cream brand should I buy in New Zealand?": 1. Tip Top, 2. Much Moore, 3. Duck Island, 4. Kāpiti, 5. Kohu Road - Asked ChatGPT "What are the best ice cream brands in New Zealand?": 1. Lewis Road Creamery, 2. Kohu Road, 3. Much Moore, 4. Patagonia Chocolates, 5. Tip Top, 6. Duck Island, 7. New Zealand Natural - Asked ChatGPT "What's the best ice cream brand in New Zealand for dessert at home?": 1. Lewis Road Creamery, 2. Much Moore, 3. Tip Top, 4. Duck Island - Searched Google, AI Overview "ice cream brands nz": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. New Zealand Natural, 5. Lewis Road Creamery, 6. Kohu Road, 7. Island Gelato, 8. Patagonia Chocolates, 9. Killinchy Gold - Searched Google, AI Overview "best ice cream": 1. Tip Top, 2. Kāpiti, 3. Much Moore, 4. Duck Island, 5. Island Gelato, 6. Patagonia Chocolates Not named in any answer: Ben & Jerry's, Magnum and Deep South. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand ice cream brands in September 2026? - In September 2026, Magnum gained share of searches among ice cream brands in New Zealand, from 5.2% to 5.7%. ## Month by month | Month | Magnum estimated searches | Magnum Share of Search | Magnum rank | New Zealand Natural estimated searches | New Zealand Natural Share of Search | New Zealand Natural rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 2.9% | 9 | 310 | 0.57% | 11 | | Nov 2025 | 1.6K | 2.9% | 9 | 340 | 0.62% | 10 | | Dec 2025 | 1.6K | 2.7% | 8 | 340 | 0.57% | 11 | | Jan 2026 | 1.9K | 3.6% | 8 | 380 | 0.72% | 10 | | Feb 2026 | 1.9K | 3.3% | 8 | 260 | 0.45% | 12 | | Mar 2026 | 1.6K | 3.2% | 8 | 260 | 0.52% | 12 | | Apr 2026 | 1.6K | 3.3% | 8 | 250 | 0.52% | 12 | | May 2026 | 1.6K | 3.1% | 8 | 300 | 0.57% | 11 | | Jun 2026 | 1.6K | 4.6% | 7 | 300 | 0.86% | 11 | | Jul 2026 | 1.9K | 4.6% | 7 | 370 | 0.89% | 10 | | Aug 2026 | 2.4K | 5.2% | 6 | 320 | 0.69% | 11 | | Sep 2026 | 2.4K | 5.7% | 6 | 280 | 0.67% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using Magnum’s and New Zealand Natural’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magnum**: Measured on the search term “magnum icecream”. - **New Zealand Natural**: Measured on the search terms “new zealand natural ice cream” and “nz natural ice cream”, summed into one figure. - [Magnum profile](/demand/nz/brands/magnum) - [New Zealand Natural profile](/demand/nz/brands/new-zealand-natural) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Magnum or New Zealand Natural more popular in search? In September 2026, Magnum had more branded searches than New Zealand Natural among ice cream brands in New Zealand. Magnum had about 2,400 branded searches, while New Zealand Natural had 280. Magnum made up 5.7% of all ice cream brand searches we track, and New Zealand Natural accounted for 0.67%. ## Cite this page Brandwave. "Magnum vs New Zealand Natural: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/magnum-vs-new-zealand-natural This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magnum-vs-new-zealand-natural. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.