--- title: "Magnum vs Much Moore: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Magnum or Much Moore? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magnum-vs-much-moore" publisher: "Brandwave" --- # Magnum vs Much Moore: Which is more popular by branded search in New Zealand? Which is more popular in search, Magnum or Much Moore? Compare estimated monthly branded-search demand and Share of Search inside the Ice cream brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magnum and Much Moore - **Competitive set**: Ice cream brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Magnum Share of Search**: 3.5% - **Much Moore Share of Search**: 3.3% ## Which is more popular in search, Magnum or Much Moore? - In August 2026, Magnum and Much Moore were level on Share of Search among ice cream brands in New Zealand, with an estimated 3.1K versus 2.9K branded searches, at 3.5% and 3.3% estimated Share of Search. - The lead changed hands once in the 11 months ending August 2026: Magnum took it in August 2026. - Across the 11 months ending August 2026, Magnum’s estimated Share of Search among ice cream brands in New Zealand moved from 1.7% to 3.5%, and its estimated monthly branded searches moved from 1.9K to 3.1K. - Across the 11 months ending August 2026, Much Moore’s estimated Share of Search among ice cream brands in New Zealand moved from 3.2% to 3.3%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## How did search popularity change for New Zealand ice cream brands in August 2026? - In August 2026, Magnum overtook Much Moore to rank 6th among ice cream brands in New Zealand, at 3.5%. - Estimated monthly branded searches for Much Moore in New Zealand fell 18.6% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Month by month | Month | Magnum estimated searches | Magnum Share of Search | Magnum rank | Much Moore estimated searches | Much Moore Share of Search | Much Moore rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.9K | 1.7% | 7 | 3.6K | 3.2% | 6 | | Nov 2025 | 1.9K | 1.8% | 7 | 3.6K | 3.3% | 6 | | Dec 2025 | 2K | 1.8% | 7 | 3K | 2.7% | 6 | | Jan 2026 | 2.3K | 2.1% | 7 | 3K | 2.8% | 6 | | Feb 2026 | 2.3K | 2.2% | 7 | 4.3K | 4% | 5 | | Mar 2026 | 2K | 2.1% | 7 | 3.6K | 3.8% | 6 | | Apr 2026 | 2K | 2.4% | 7 | 2.4K | 2.9% | 6 | | May 2026 | 2.1K | 2.2% | 7 | 2.5K | 2.7% | 6 | | Jun 2026 | 2.2K | 3.3% | 7 | 4.2K | 6.5% | 5 | | Jul 2026 | 2.5K | 2.9% | 7 | 3K | 3.6% | 6 | | Aug 2026 | 3.1K | 3.5% | 6 | 2.9K | 3.3% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magnum’s and Much Moore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magnum**: Measured on the search terms “magnum almond ice cream”, “magnum classic ice cream”, “magnum ice cream bars”, “magnum ice cream company”, “magnum ice cream price”, “magnum ice cream tub”, “magnum icecream”, “magnum nz” and “vegan magnum ice cream”, summed into one figure. - **Much Moore**: Measured on the search terms “much moore”, “much moore cookie dough ice cream”, “much moore ice blocks”, “much moore ice cream countdown”, “much moore ice cream flavours”, “much moore ice cream outlet”, “much moore ice cream pak n save”, “much moore near me”, “much moore premium ice cream”, “much moore rum and raisin ice cream”, “much moore salted caramel ice cream”, “much moore vanilla ice cream”, “muchmoore” and “muchmoore co nz”, summed into one figure. - [Magnum profile](/demand/nz/brands/magnum) - [Much Moore profile](/demand/nz/brands/much-moore) - [All ice cream brands in New Zealand](/demand/nz/categories/nz-ice-cream-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magnum or Much Moore? In August 2026, Magnum and Much Moore were level on Share of Search among ice cream brands in New Zealand, with an estimated 3.1K versus 2.9K branded searches, at 3.5% and 3.3% estimated Share of Search. ## Cite this page Brandwave. "Magnum vs Much Moore: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magnum-vs-much-moore This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magnum-vs-much-moore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.